council-foundation joint meeting agenda (10:45 am to...

of 2

Board of Directors

WI Council on Children and Families and

WI Council on Children and Families Foundation

Friday, June 13, 2014

@ American Family Insurance Training Center

6000 American Parkway, Building A, Room A2141

Madison, WI 53783

OR via conference call

(712) 432-1500 ~ code 859191#

COUNCIL-FOUNDATION JOINT MEETING AGENDA (10:45 AM to 2:30 PM)

10:45 Welcome (H. Nelson)

10:50 Approval of Minutes (H. Nelson)

(Attachment: March 14, 2014 Minutes)

(Attachment: Action Items March 14, 2014)

WCCF Board Action (Approve March 14, 2014 minutes)

10:55 Mission Moment

11:15 Board Development (K. Taylor)

a. Membership Status

b. Telling the WCCF Story

(Attachment: Taking the Next Step in Being a Prepared WCCF Board Member)

c. WCCF Board Development: Nomination & Engagement of Members

(Attachment )

12:00 Lunch

12:30 2013 Audit Report (Brian Dahlk-Wegner LLP)

(Attachment: Audit-Management Letter-05/30/2014

(Attachment: Audit-Governance Letter-05/30/2014

(Attachment: Audit-12/31/2013 and 2012)

WCCF Board Action: Approve 2013 Audit Report.

1:00 Foundation Board Report (D. Schultz)

a. Council Approval of Appointment of Christine Rew Barden to Office of WCCFF

Vice President effective immediately through 12/31/2014

WCCF Board Action (*see motion language on page 2)

b. Council Approval of Appointment of Aaron Friedman, M.D. to the WCCFF

Board effective immediately through December 31, 2016.

(Attachment: Aaron Friedman Univ. of Minnesota Physicians Board Info)

(Attachment: Aaron Friedman – Minnesota Daily Article)

WCCF Board Action (*see motion language on page 2)

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1:15 Finance Committee Report (K. Taylor)

First Quarter 2014 Financials.

(Attachment: Summary of First Quarter 2014 Finances)

(Attachment: WCCF Balance Sheets Comparative-March 2014)

(Attachment: WCCF Budget vs Actual – March 2014)

(Attachment: Projection – Board - 052014)

WCCF Board Action: Approve Financial Reports

1:30 Fund Development (K. Taylor)

a. Board Commitment Form (Attachment)

b. 2014 Fund Development Status (Attachment: grid 06-02-14)

1:45 Executive Director Report (K. Taylor)

a. Staff and Intern Status

b. Project Updates

2:30 Adjourn

WCCF Board Action

MOTION LANGUAGE for WCCFF board appointments:

Motion to approve the appointment of Christine Rew Barden to the office of WCCFF

Vice President, effective immediately and through December 31, 2014.

Motion to approve the appointment of Aaron Friedman to the WCCFF board, effective

immediately and through December 31, 2016.

To be Approved 6/13/14

Wisconsin Council on Children and Families, Inc. Joint WCCF Foundation and Council Board of Directors Meeting

American Family Insurance Training Center 6000 American Parkway, Building A, Room A3141

Madison, WI 53783 Friday, March 14, 2014

10:45 AM–2:30 PM Present: WCCF President Helene Nelson, WCCF Secretary Sandi Tunis, WCCF Treasurer Steve Mixtacki; WCCF Board members Bob Duncan (via conference phone), Nancy Heykes, Harry Ogden, Susan Shafer-Landau, Sue Vincent, and Joe Wall; WCCFF Board Members Anne Arnesen, and Patrick Neuman; WCCF Executive Director Ken Taylor, Deputy Director Jim Moeser, Office Manager Barbara Zuccarello, Fund Development Coordinator Wenona Wolf, and Communications Manager Bob Jacobson.

Absent: WCCF Vice President Don Maurer, WCCF Board Members Tonya Brito, Sheri Pattillo Johnson, Steve Kinkade, Missy Jacobus MacLeod, and Mary Haffenbredl, and Mary Rohrer; WCCF Foundation President Donald F. Schultz, WCCFF board members Shannon Davidson, Ted Gurman, and Christine Rew Barden. 1. Welcome/Call to Order

President H. Nelson called the Friday, March 14, 2014 Joint WCCF and WCCF Foundation Board meeting at American Family Insurance Training Center to order at 10:50 a.m.

2. Approval of Minutes from December 13, 2013 and January 30, 2014:

WCCF Board Only See “WCCF December 13, 2013 Minutes” and WCCF January 30, 2014 Minutes.” A MOTION was made by S. Mixtacki to approve the minutes from the December 31, 2013 minutes. The motion was seconded by N. Heykes, and then passed unanimously. A MOTION was made by S. Shafer-Laundau to approve the minutes from the January 30, 2014 minutes. The motion was seconded by S. Mixtacki, and then passed unanimously.

3. Mission Moment (J. Moeser). J. Moeser reviewed the history chart of WCCF’s involvement in

WCCF Board Meeting March 14, 2014

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juvenile justice policy/legislation reform (See “Juvenile Justice History flow chart-1976 to the Present,” “Rethinking the Juvenile in Juvenile Justice,” and “Risking Your Futures”). Jim noted that the current bill was written to be palatable for virtually everyone; there is little or no objection to the policy per se; in essence passage of the bill will affect 1000’s of kids, communities will be safer, and costs will be less; the only disagreement is around the amount of money that would be involved to implement the changes; legislators just need to come up with a financially acceptable plan in order to get it passed. As of today, it is not known whether the legislation will pass; it should be known by this time next week. There will be a celebration if there is happy news! K. Taylor noted that the long history of work on revising juvenile justice policy is a good example of how long it sometimes takes to bring change about; also, though we’re not there yet--the progress that has been made to date would not be anywhere near where it is without WCCF’s involvement over the years, and most recently not without the collaboration of others on the issues. Gaining access to folks we don’t necessarily have access to is something to be figured out going forward. Juvenile Justice and Early Care and Education are bi-partisan issues are avenues for such collaboration. J. Moeser’s expertise has been key to progress on juvenile justice legislation, but analysis is not exactly attributed to WCCF, which can be a good thing. ACTION: Contact B. Zuccarello to request copies of WCCF Juvenile Justice publications (Responsibility: All Board Members). ACTION: Advise B. Jacobson that previously posted juvenile justice publications need to be posted to new wccf.org (Responsibility: J. Moeser). ACTION: Get electronic copies from J. Moeser of juvenile justice Mission Moment hand-outs and print for meeting folder. (Responsibility: B. Zucccarello).

4. Finance Committee Report (S. Mixtacki). a. 2013 Year-End Financial Statement Review. See “Balance Sheet Prev Year Comparison as of 12/31/13,” “Profit & Loss Prev Year Comparison Jan-Dec 2013),” and “Profit & Loss Budget vs. Actual – Jan through Dec 2013.” A MOTION was made by R. Duncan to approve the 2013 Year-


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End financial statements. The motion was seconded by N. Heykes, and passed unanimously. b. January Financial Statements. See “Balance Sheet as of 2/31/14),” and “Profit & Loss Comparative - Jan 2014.” A MOTION was made by S. Vincent to approve the January 2014 Financial Statements. The motion was seconded by S. Tunis, and passed unanimously. c. 2014 Budget Update. See “WCCF 2014 Budget Plan – 01/28/14.” K. Taylor reported that the action approved by the board at the January 30, 2014 meeting has been taken to cut expenses. Progress is being made on the income side, including: - a $12,000 rapid response grant from AECF to support WCCF’s work on juvenile justice; - $75,000 has been received from Brico to support juvenile justice work (last year we received $50,000, and this year asked for $100,000);

5. Fund Development (P. Neuman) a. 2013 Year End Report. See “Grid 03-06-14” and “Charts.” P. Neuman reviewed the grid and charts, noting that the year ended within $500.00 of the 2013 goal and there was 100% board participation in 2013. b. Fund Development Training (N. Heykes). See “Training Agenda,” “Why Donors Give and When.” N. Heykes lead the training. The board split into two groups to work on exercises on donor cultivation and stewardship. See “Whiteboard notes from group exercises” (Appendix A). The new Board Commitment Form, which was developed to flesh out how all may contribute, was shared with all. See “Board Commitment Form” (Appendix B). ACTION: Review and fill out the Board Commitment Form in packets, and return to Wenona Wolf by the end of March 2014 (Responsibility: All Board members). ACTION: Email reminder to board members to return the Board Commitment Form to W. Wolf (Responsibility: P. Neuman). ACTION: Write down how you describe WCCF—your elevator speech—and bring to the June 2014 board meeting


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(Responsibility: All Board members). ACTION: Send letter and Board Commitment Form to all board members not present today to share what transpired during the fund development portion of this meeting (Responsibility: H. Nelson). c. 2014 Fund Development Plan (P. Neuman). See “WCCF 2014 Fund Development Plan (Appendix C).” P. Neuman noted that the 2014 plan is similar to the 2013 plan with additional events for donor appreciation and also plans to cultivate the donor base; strategic goals are the same. A realistic fund development goal of $115,000 has been set for 2014, which is a bit higher than what is actually budgeted for 2014 ($101,700), so a bit of a surplus is built in. Board review found everyone on board with the overall plan—comfortable with the goal that has been set as well as with the details of the plan. A MOTION was made by S. Mixtacki to approve WCCF’s 2014 Fund Development Plan. The motion was seconded by S. Shafer-Landau, and was approved unanimously.

6. Lunch-Executive Session on ED Evaluation) See “WCCF Executive Director Performance Memo to Board.” Staff left the meeting at 12:40 and returned at 1:30. K. Taylor was greeted with board applause.

7. WCCF Foundation Board Report ( P. Neuman) In the absence of WCCFF President D. Schultz and WCCFF Secretary-Treasurer D. Maurer, WCCFF Board Member P. Neuman provided an update on the WCCF Foundation board’s meeting this morning: - the WCCFF board welcomed new member Ted Gurman to his first meeting; Ted also attended the Fund Development meeting this morning—providing good input. - Cymbre Van Fossen of First Business Trust & Investment attended today’s WCCFF meeting and reviewed account activity to date; she reported that $38,000 was distributed to the Council in 2013 and that the portfolio’s value is at $533,000 (up from $511,000). - there was a discussion about what WCCFF funds are invested in and whether the investments are socially responsible; info was requested from FBTI, so the board may be aware of whether or not investments are in harmony with WCCF values, or not; and make desirable changes, as advisable.


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8. Community Shares Presentation (B. Jacobson). Bob Jacobson shared information about Community Shares of Wisconsin (CSW) and WCCF’s connection with that organization: - CSW is a social action fund that raises money for sixty non-profits via workplace campaigns; all CSW member organizations are involved with advocacy; - WCCF receives a not-insignificant amount of financial support through CSW ($13,000-$14,000 annually for the past couple of years). - CSW donors may choose who their money goes to (also, 100% of gift goes directly to designated organization). - CSW has a small staff and much work is performed via committee; work is also done by volunteer work hours performed by member groups - Bob is on a CSW committee that scopes out new workplaces for workplace giving campaigns. CSW is seeking private sector workplaces for new campaigns. The greater Milwaukee area is not involved with CSW at this time. - WCCF receives a list of donors to WCCF from CSW, but we are not allowed to solicit that list, or do anything beyond thanking those who designate WCCF for giving via CSW. - CSW is interested in planned giving opportunities. - “Chip” program at the Willy Street Co-op is a CSW fundraising tool. ACTION: Contact Bob Jacobson if interested in helping to raise the profile of Community Shares of Wisconsin by organizing a campaign at your workplace, or if you have any business associates or contacts who may be interested in doing so (Responsibility: All Board members). ACTION: Email to board members list of organizations Community Shares of Wisconsin is interested in reaching out to (Responsibility: K. Taylor).

9. Nominations/Board Development (R. Duncan) R. Duncan shared that work on developing best practices and building board engagement has been done and recommendations sent to K. Taylor in December (some forms and structures WCCF may wish to adopt to bring folks onto the board and get them engaged). K. Taylor noted that this information will be shared at a more robust discussion planned for the June 2014 board meeting; hopefully, these ideas can be developed into a recruitment process; like donor cultivation—you don’t begin with the “ask”. The cold call method of board development is not very effective, so the intention is to develop a process/processes to be more purposeful in this pursuit. Currently, there is no nominations policy; there is a nominations committee, which has evolved into a nominations and board development committee. Best practices will be brought to the board for consideration, with the intention that a nominations policy may be developed.


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ACTION: Contact Bob Duncan or Ken Taylor regarding input on the development of the Nominations/Board Development Committee process and future nominations policy (Responsibility: All Board members, B. Duncan, K. Taylor).

10. Executive Director Report (K. Taylor). See “2014 Policy Priorities.” K. Taylor reported that the end of the legislative session is near. WCCF is pressing on 2nd Chance legislation being built into the budget process; various agencies are putting together details of what shall be presented to the Governor. K. Taylor put the policy priorities together, with B. Jacobson doing a great job of editing/limiting the verbiage. The language used is chosen with regard for its intended effect on different audiences. Others comments shared on WCCF policy priorities included: - Choosing priorities involves considering what’s needed, what’s doable, what WCCF is willing to work on; which things are left out, but can be added over time. - 2014 Policy Priorities are posted on WCCF’s website. - Stated policy priorities need to be balanced with taking advantage of opportunities that arise. - colleague conversations Ken has had confirm that WCCF’s board and Executive Director have a good relationship in terms of identifying and setting priorities. - Ken is doing game plan analysis; the board is tasked with defending the--deciding when resources should be limited to defending the plan or used to seize an opportunity. - Common Core is not included as a WCCF priority as we lack the expertise and don’t have deep content knowledge to cover the details of this issue, we are not funded to do that work, and a robust conversation is happening without WCCF working on it. How public education is funded and its importance is part of the Wisconsin Budget Project work nevertheless. - We are cautious about WCCF’s involvement in issue areas and mindful of when we need to speak up for children and families. - WCCF needs to continue to identify and figure out bi-partisan opportunities (early care and education, juvenile justice, etc.). - We are working on the war on poverty; BRICO fund is interested in this issue; next work is to pull together religious leaders in Milwaukee; WCCF is working with the Wisconsin Council on Churches and WISDOM on this. Questions being asked are: What does this mean for WISDOM (a national network)? What is the message on poverty? Who are the best messengers? There is national interest in what is going on in Wisconsin. - A lot of work is being done on racial equity; a report being released nationally by Annie E. Casey next month is aligned with WCCF’s work on this issue and reinforces the things WCCF is saying. Discussion of WCCF’s work


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on poverty and racial disparities shall be continued at a future meeting. ACTION: Anyone who knows Dan Ahrens of Wisconsin Manufacturers & Commerce (WMC) and can provide info, please advise K. Taylor (Responsibility: All Board members). Note: P. Neuman attended a meeting with Dan Ahrens one week prior to this 3/14/14 board meeting.

11. Other Business S. Tunis and R. Duncan noted that they like the “Mission Moment” agenda item.

12. Adjournment A MOTION was made by S. Vincent to adjourn the meeting at 2:35 p.m. The motion was seconded by S. Tunis, and was then passed unanimously.

Appendices A. Whiteboard Notes from the 5b. Fund Development Training group work. B. WCCF Board Commitment Form C. WCCF 2014 Fund Development Plan


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2014 COUNCIL BOARD MEETING SCHEDULE Friday, June 13. American Family Training Center (10:45 a.m. to 2:30 p.m.) Thursday, September 18. Madison Senior Center (afternoon schedule) Friday, December 12. Location to be determined (10:45 a.m. to 2:30 p.m.) Council meetings are scheduled for 10:45 a.m. to 2:30 p.m. unless noted otherwise (and on a different schedule the day they coincide with a fundraising event). Location of meeting to be determined prior to each meeting.

Appendix A. Notes from the 5b. Fund Development Training (Whiteboard).

Cultivation

1. Have immediate welcome to those who sign up to receive WCCF info at events

2. Immediately follow up with an ask to those who sign up to receive WCCF info at events

3. More public “issue events” where we can share “mission moments”

4. More public press releases and issue based mailings

5. Geography and age diversification

6. Promote Facebook and other social media

7. Thank people for attending events. Attach a quote from the event to a thank you card.

8. Create avenues for other types of action and involvement

9. Expand reach into new population. Learn about who doesn’t give and why.

Stewardship

Currently:

1. Thank You Calls

2. Letters/ Handwritten notes

3. Donor appreciation events

New Ideas:

1. Create a “club.” Would donors be interested in this?

2. Respond to donor desire to learn more

3. Boast that WCCF is prudently governed and Board of Directors is committed 100%

4. Communicate organization success

5. Separate acknowledgment from further communication of impact

6. Lapsed donors

7. Communicate with segments of donor

8. Newsletters/ On demand information

9. Turning event donors to whole council donors

Appendix B. WCCF Board Commitment Form

2014 WCCF/WCCF Foundation

Board Member Development Commitment

I, _____________________________________, will help WCCF meet its fundraising goal in

2014 by making the following personal gift(s):

$ ____________________ WCCF

$_____________________ WCCF Foundation

$_____________________ Step Forward for Kids Sponsorship

(Sponsorship Levels: $2500, $1000, $500, and $250)

Total _____________________

*There may be other opportunities throughout the year to donate to WCCF.

I will make:

( ) One yearly payment

( ) Semi-annual payments of: $ _______

( ) Quarterly payments of: $ _______

( ) Monthly payments of: $ _______

( ) Other: $ _______

___ I will include WCCF in my estate plan. Signed: __________________________________ Date: ___________________________

Appendix B. WCCF Board Commitment Form

In addition to my personal gift, I will assist WCCF with other fund development opportunities.

(Please check any that are a fit for you)

Ambassador

1. ___ Attend board members’ friend-raisers in my area

2. ___ Attend a donor appreciation event

3. ___ Attend a small issue discussion

4. ___ Talk with friends and acquaintances about WCCF's accomplishments

5. ___ Make thank you calls to donors

Advocate

6. ___ Arrange a community staff presentation, meeting, or event

7. ___ Host a friend-raiser

8. ___ Identify foundations, foundation staff and other grant sources for future support

9. ___Join the planning committee for this year’s Step Forward for Kids event on September 18

Asker

10. ___ Support this year’s Step Forward for Kids Event by:

___ Recruiting individual sponsors

___ Recruiting corporate sponsors

___ Securing in-kind donations for the silent auction

11. ___ Assist WCCF staff with major donor/foundation meetings by:

___ Setting up a meeting

___ Attending with a staff member

12. ___ Review list of current major donors and prospects, and corporate donors and prospects, and

note which ones you know and how you know them. Add additional names [Major donor strategy

focuses on people who are givers (not just wealthy potential donors) and who are interested in

what WCCF does].

13. ___ Recruit new donors by identifying friends/family/associates and following up with them by

phone/letter or by inviting them to a special event.

14. ___ If you would like to assist in fund development in other ways, please list them below:

________________________________________________________________________________

________________________________________________________________________________

Appendix C. WCCF 2014 Fund Development Plan

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Wisconsin Council on Children and Families 2014 Fund Development Plan

The 2014 plan identifies targeted financial goals that, along with grant, foundation, and other income are necessary to support the fiscal year operating budget approved by the Finance and Executive Committees. The plan may be revised and updated on an as-needed basis in conjunction with revisions to the operating budget. FUND DEVELOPMENT GOALS

WCCF 2014 Budget Fund Development Income: $101,700 Committed and Highly Likely Grant/Contract Income: $863.300 Admin, Rent, Interest: $32,000 Foundation Contribution/ Community Shares: $30,000 Additional Funds to be Raised (Fund Development/Grants) $67,000 Total WCCF Budget: $1,094,000

STRATEGIC GOALS 1. 100% giving by directors of the WCCF Board and WCCF Foundation Board in an amount that is significant to

them and 100% participation by WCCF Board and Foundation members in agreed upon fundraising tasks, particularly in opening doors to potential donors. The joint WCCF/ Foundation Fund Development Committee will take an active lead in achieving these goals and in motivating Board and Foundation members.

2. Inspire and create a sense of belonging and urgency among donors and prospective donors by simplifying and clarifying our message, and telling stories that illustrate the importance of systemic reform and link it to individual children and families.

3. Build and deepen relationships with a community of supporters, including improving donor cultivation and

stewardship and increasing personalization wherever possible. 4. Identify and engage prospects for both personal solicitation and direct mail/email solicitation campaigns,

with an emphasis on major donors and corporate champions.

Income Categories 2014 Goals 2013 Income 2013 Income Goals Revised 2012 Income Goals

Individual Donations $48,000 $40,570 $40,000 $25,000

Step Forward for Children

$63,000 $53,792 $56,700 $40,000

Advocacy Camp $2000 $2420 $2,000 $2,000

One Time Opportunities $2,000 $4503 (Whole Foods)

$3,000 $3,000

Total $115,000 $101,285.50 $101,700 $75,000


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INDIVIDUAL DONATIONS ($48,000)

Major Donors Predetermine list of donors who are interested in WCCF and are capable of making significant donations. Responsibility: FD Chair, ED and FD Coordinator Time Frame: All year # Prospects: 50 Goal: $18,000 Method:

Personal solicitation by ED with the help of Board Members

Bi-monthly touches from the ED (telephone call, email etc.)

Strategic events to discuss the Council’s work and meet with major donors or prospective major donors

Specific ask based on repeated contact during the year

Board Members Contribution Responsibility: Board Presidents and FD Chair Time Frame: Pledges collected in January & funding collected throughout the year # Prospects: All Board members Goal: 100% giving; $15,000 Method:

Pledge cards distributed to returning Board Members in March.

Board Members pledge an amount significant to them while increasing their donations from the previous year.

Solicitors: Presidents and FD Chair

Donors Responsibility: FD Coordinator and ED

Spring:

# Prospects: 600+ repeat donors – direct mail, differentiate 2 levels of Donors; 3500 WCCF supporters (not yet donors) - via email

Goal: $3000

Method: Repeat Donors

Personalized letter to $100+ acknowledging last gift and requesting specific donation amount. Follow up call by FD Coordinator one week later.

All others receive mail merged letter.

Email reinforcement sent one week later to all donors/ WCCF supporters WCCF supporters receive e-mail Urgent appeal about something happening now or coming up

Year End (November- December)

Goal: $12,000

Method and Prospects: same as above

All repeat donors receive email reinforcement one week later, last minute reminder December 31

Review of successes of 2014 and what’s around the corner


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STEP FORWARD FOR KIDS (Details in Appendix 2)

Date: September # Attendees: 200 Goal: $63,000

Corporate Sponsorships: $29,000

Individual Sponsorships: $24,000

Ticket Sales: $5000

Silent Auction: $4000

Donations: $1000 Method:

Host Committee

Early sponsorship asks OTHER

Advocacy Camp Date: March #Attendees: 50 Goal: $2,000 from ticket sales One Time Events Responsibility: Staff and Fund Development Committee Pursue opportunities for one time giving events (e.g. Whole Foods, restaurant days) Goal: $2,000 Planned Giving Responsibility: Planned Giving Sub-committee Timeframe:

September 2013: official announcement of legacy donors group and charter members made at Step Forward for Kids

2014:


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DONOR RECOGNITION & RELATIONSHIP BUILDING

Board member/staff thank you phone call within 72 hours for gifts $250 and above.

Thank you calls made to all year end donors ($250+ by board members and all others made by staff)

Executive Director hand written thank you card for donations $250 and above.

Thank you letter sent for donations below $250.

Donor level of giving documented in the WCCF Annual Report.

Forward interesting articles and references to major donors and potential major donors

Host two events to show appreciation to donors. One during the summer and one in December.

Friendraisers Responsibility: Board Members and FD Chair Time Frame: Events can be hosted throughout the year Method:

Events may be held in public venues or private homes.

Board Members will invite friends and colleagues to the event and cover expenses.

Staff will provide assistance with guest lists, invitations, donor cards, etc.

Depending on the event, there could be no ask, or sponsorship and suggested donations may be asked for.

Board Members will follow up with a thank you call or note.

Attendees will be contacted after the event to meet with the ED or will be asked to attend the Council’s annual event.

Small Issue Discussions with Staff Host small events throughout the committee focusing on one issue (examples: brown bag lunches, lunch and learn, happy hours) There is no specific monetary target for these relationship building events, the donations that may result is accounted for in the Individual Donation category. Our prospecting goal is to have 100 people step forward in their support – either by adding their names to our donor database or by becoming donors.

MONITORING FUND DEVELOPMENT

Joint WCCF-WCCF Foundation Fund Development Committee will meet quarterly, to review the progress of the plan and identify problems and solutions.

The Fund Development Committee will have sub-committees with well-defined purposes and outcome goals: o Annual Event o Major Donor Cultivation o Planned Giving

At quarterly board meetings, the Fund Development committee chair will report progress on the fund development plan.

Staff will document fund development expenses/costs and provide financial and statistical data with which to help evaluate the plan. Costs will include staff time.


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Appendix 1: Major Donor Cultivation Focus on approximately 50 people in the state who believe in our vision and buy into a broader and systemic approach to supporting children and families. Build relationships based on trust, listening, and follow through. WCCF’s major donor strategy focuses on people who are givers (not just wealthy potential donors), as well as those who have given $500 in a year or are sustaining givers.

1. Identify potential major donors that: a. Care about children and families b. Support a systemic approach to improving child and family outcomes c. Give $ to someone

2. We are looking for three things in every major donor prospect: a. Ability: evidence the person has the ability to make the size gift we want b. Belief: evidence the person believes that systemic level research and advocacy is a good way to

improve outcomes for children and families c. Contact/ Connection: do we have access through someone we know?

3. Where to find major donor prospects a. Current donors b. Accidental donor: donor who sends a substantial donation out of the blue – find out more what

motivated them to give c. Friends of friends: d. Public domain donor: discover who contributes to organizations like ours e. Introduction events – no initial ask

4. Continuous cultivation loop a. Start with prospects that have the strongest ABCs (i.e. who will be the “easiest”) b. Reach out – send a compelling letter signed by ED or contact or both, describing WCCF and

requesting a meeting to discuss WCCF and the prospect’s potential interest and support c. Follow up with a phone call to schedule a visit d. Conduct the visit

i. Make it simple and personal ii. Know as much about person as possible

iii. Listen more that talk iv. Don’t ask for $ if this is a first visit, if it is a current donor asking is appropriate

(depending on the situation) v. If making an ask, ask for a specific amount, then stop talking (belief in the work must be

stronger than the fear of asking). e. Keep in touch, share info and continue cultivation f. After initial visit and info sharing, schedule a second visit and make an ask


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Appendix 2: Step Forward for Kids Goals Goal: $63,000 (2013 actual = $53,792)

Corporate Sponsorships: $29,000 ($21,550)

Individual Sponsorships: $24,000 ($22,110)

Ticket Sales: $5000 ($4620)

Silent Auction: $4000 ($4222)

Donations: $1000 ($1300) Corporate Sponsorships: Champions: $5000 Advocates: $2500 Benefactors: $1000 Investors: $500 Individual Sponsorships: Platinum: $2500 Gold: $1000 Silver: $500 Bronze: $250 Logistics Date: September 18 Location: Madison Museum of Contemporary Art (tentative) Time: 5-7 pm Speakers, entertainment: TBD Type of event: Cocktails, appetizers, entertainment, mingling, limited speaking, silent auction Timeline October –April: Secure chairs, secure underwriters and sponsors and big ticket auction items. January: Save the date May-July: Finalize speakers, entertainment May-September: Secure the rest of the silent auction items August: Mail invite September: Ensure full house Host Committee The role of the Host Committee will be to assist in securing underwriters and sponsors, solicit silent auction items (particularly big ticket items), invite colleagues and friends to the event and provide general feedback on the broad design of the event. The committee will be headed by a chair or two co-chairs and will meet 3-4 times throughout the year but will remain in communication via conference calls and email


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2014 WCCF Fund Development Calendar

Jan Feb March April May June July Aug Sept Oct Nov Dec

Personal Solicitation

Major Donor Cultivation On Going Throughout the Year

Board of Directors Pledges

Direct Mail / E-Mail Solicitation

DM/EM Spring Appeal

DM/EM Year End Appeal

Large Events Advocacy Camp

Step Forward for Kids (Sept 18)

Other Events

Donor Appreciation Event

Donor Appreciation Event

Corporate Underwriting

On Going Throughout the Year

Planned Giving

Action Items – March 14, 2014 Council Board Meeting

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Administration

ALL BOARD MEMBERS ASKED TO COORDINATOR STATUS Contact B. Zuccarello to request copies of any WCCF Juvenile Justice publications.

B. Zuccarello

Advise B. Jacobson that previously posted juvenile justice publications need to be posted to new wccf.org

J. Moeser

OTHERS ASKED TO COORDINATOR Get electronic copies from J. Moeser of juvenile justice Mission Moment hand-outs and print for meeting folder.

J. Moeser B. Zuccarello

Fundraising

ALL BOARD MEMBERS ASKED TO COORDINATOR STATUS Write down how you describe WCCF—your elevator speech—and bring to June 2014 board meeting.

All Board members

Review and fill out the Board Commitment Form shared at this meeting (or mailed to absent board members), and return to W. Wolf by the end of March 2014.

All Board members; W. Wolf

Contact Bob Jacobson if interested in helping to raise the profile of Community Shares of Wisconsin by organizing a campaign at your workplace, or if you have any business associates or contacts who may be interested in doing so.

B. Jacobson

OTHERS ASKED TO COORDINATOR STATUS

Email reminder to board members to return Board Commitment Form to W. Wolf by end of March 2014.

P. Neuman

Send letter and Board Commitment Form to all board members not present today to share what transpired during the fund development portion of this meeting.

H. Nelson

Email to board members list of organizations Community Shares of Wisconsin is interested in reaching out to.

K. Taylor

Action Items – March 14, 2014 Council Board Meeting

Page 2 of 2

Board Development and Engagement

ALL BOARD MEMBERS ASKED TO COORDINATOR STATUS

Contact Bob Duncan or Ken Taylor regarding input on the development of the Nominations/Board Development Committee process and future nominations policy.

B. Duncan K. Taylor


Networking


Anyone who knows Dan Ahrens of Wisconsin Manufacturers & Commerce (WMC), and can provide info, please advise K. Taylor

All Board members K. Taylor

Note: P. Neuman attended a meeting with him one week prior to the 3/14 board meeting.


Policy Priorities/Advocacy



TAKING THE NEXT STEP IN BEING A PREPARED WCCF BOARD MEMBER

Ask yourself:

Do I know what to say about WCCF when I have a lucky moment in conversation with others?

Part of every board member’s training can be working on your own personal story about WCCF. We are not talking about the “three main marketing messages,” or our mission statement, or a rehearsed, point by point elevator speech that everybody memorizes. The problem with those strategies is that it is easy to forget them when needed.

So when trying to answer the question, “What do I SAY about our organization?” The best advice is: “Talk about why you care.”

BECAUSE: You will never forget why you care. That’s an impact statement at the highest level. It’s something you carry with you wherever you go.

At the June 13 Board meeting there will be some time set aside to share your thoughts about why you care and how that might be transformed into a short story about WCCF and the basics of how you can use the chance you have to talk with others about WCCF to further interest them in our work together.

In preparation for the meeting, please take a few minutes to jot down notes in response to this question: What would you say if someone asked you why you care enough to serve on this board? If you ran into someone at work or socially, what would you say? What speaks to you deeply about WCCF’s work?

(Thanks to Nancy Heykes for providing this information – main points borrowed from Gail Perry)

WCCF Board Development: Nomination & Engagement of Members

SITUATION: Bylaws provide for 3 to 33 members on the Board. Now there are 16, and we’ve had about

20 in the recent past, a reasonable range we think. Six members’ terms end in December 2014. The

Foundation Board/Fund Raising group is smaller and needs to grow. Overall, we are on a trajectory to

engage the Board more substantively in the work of the Council, use committees for in-depth business

tasks like finance, and develop a larger group for the Foundation Board/Fund Raising Committee.

NEXT STEPS

The Executive Committee, Don Schultz and any other interested Board members are invited to a

strategic retreat in late August or early September. (The proposal is to gather Friday for dinner

and post-dinner conversation, and a Saturday meeting). Possible dates are:

o Friday 8/22 5-9 p.m and Sat 8/23 8 a.m.-2 p.m.

o Friday 9/5 5-9 p.m and Sat 9/6 8 a.m.-2 p.m.

o Purposes are to:

self-evaluate the Board’s performance of key Board functions,

consider strategies to improve performance given our mission and current

WCCF goals - which would include:

reconsidering Board size and structure,

use of subgroups, agendas and meeting methods,

Board training/development, as well as

objectives to enrich/diversify Board membership to meet the needs of

the organization.

o One outcome would be decisions on what new member “types” the Nomination

Committee should be seeking to find or develop – do we need increased bipartisanship?

Messaging/marketing? Geographic diversity? Other diversity? Specific expertise?

Ability to help raise funds? And what is the best way to attract/retain good people?

Recommendations could go to the September Board meeting about any changes in Board

bylaws, structure, methods, etc.

Requests would go to the Nominations Committee to work actively on added members to meet

key needs, for Board action at the December meeting.

Date: June 13, 2014

From: Ken Taylor

To: WCCF Board

Subj: Summary of First Quarter 2014 Finances

We are running at a -$9,100 loss for the first quarter. This is compared to a budgeted deficit of -$25,783, so this is substantially better than our plan. This time last year we had a deficit of -$8,569, so we are about the same.

The better news is that we are projecting a year end surplus of almost $19,000 (assuming we meet our fund development goals). This is a result of a few things:

o Expenses are slightly lower through March because we have not yet replaced our health policy analyst. The new staff person starts July 1.

o As planned - staff changes resulted in decreased expenses. o We have done better on grants than expected. We have gotten everything we applied

for and found some sources I didn’t know existed! Examples include: The Faulkners (Epic owners) created a new foundation that just went on line this

year. I talked with their program manager, applied for the maximum $20,000, and got it.

I was talking with a past funder about our financial challenges, she sent us $15,000 the next week.

I am not planning to make any adjustments based on this projection (our first projection of the year), but it is trending positive.

Profit and Loss Summary

Jan-Mar 2014 Budget $ Over Budget

Total Income $256,629 $253,850 $2,779

Total Expenses $265,730 $279,634 -$13,904

Net Income -$9,101 -$25,783 $16,683

Mar 31, 14 Mar 31, 13 $ Change % Change

ASSETSCurrent Assets

Checking/Savings1000 · Checking-First Business Bank 297,630.74 367,960.45 -70,329.71 -19.1%1120 · Money Market - Home Savings 76,309.43 76,225.54 83.89 0.1%

Total Checking/Savings 373,940.17 444,185.99 -70,245.82 -15.8%

Accounts Receivable1200 · Accounts Receivable 171,485.66 172,330.32 -844.66 -0.5%

Total Accounts Receivable 171,485.66 172,330.32 -844.66 -0.5%

Other Current Assets1510 · Prepaid Expenses 8,552.52 14,199.97 -5,647.45 -39.8%

Total Other Current Assets 8,552.52 14,199.97 -5,647.45 -39.8%

Total Current Assets 553,978.35 630,716.28 -76,737.93 -12.2%

Fixed Assets1600 · Furniture & Equipment 10,630.19 8,738.53 1,891.66 21.7%1700 · Accumulated Depreciation -7,951.06 -6,756.70 -1,194.36 -17.7%

Total Fixed Assets 2,679.13 1,981.83 697.30 35.2%

Other Assets1850 · Unemployment Fund-Associated 13,098.58 13,051.89 46.69 0.4%1800 · FBTI - Board Designated Reserve 257,375.05 256,701.48 673.57 0.3%

Total Other Assets 270,473.63 269,753.37 720.26 0.3%

TOTAL ASSETS 827,131.11 902,451.48 -75,320.37 -8.4%

LIABILITIES & EQUITYLiabilities

Current LiabilitiesAccounts Payable

2000 · Accounts Payable 26,927.83 26,845.82 82.01 0.3%

Total Accounts Payable 26,927.83 26,845.82 82.01 0.3%

Credit Cards2102 · US Bank CC 0.00 4,205.58 -4,205.58 -100.0%

Total Credit Cards 0.00 4,205.58 -4,205.58 -100.0%

Other Current Liabilities2145 · Due to Foundation 950.00 5,501.00 -4,551.00 -82.7%2500 · Accrued U.C. Expense 6,720.00 19,735.59 -13,015.59 -66.0%2350 · Accrued Vacation 20,617.10 16,497.22 4,119.88 25.0%

Total Other Current Liabilities 28,287.10 41,733.81 -13,446.71 -32.2%

Total Current Liabilities 55,214.93 72,785.21 -17,570.28 -24.1%

Total Liabilities 55,214.93 72,785.21 -17,570.28 -24.1%

Equity3150 · Designated Operating Reserve 256,519.00 256,519.00 0.00 0.0%3300 · Temp Restricted Net Assets 428,071.00 485,632.08 -57,561.08 -11.9%3900 · Undesignated Net Assets -40,295.49 193,532.23 -233,827.72 -120.8%Net Income 127,621.67 -106,017.04 233,638.71 220.4%

Total Equity 771,916.18 829,666.27 -57,750.09 -7.0%

TOTAL LIABILITIES & EQUITY 827,131.11 902,451.48 -75,320.37 -8.4%

6:26 AM Wisconsin Council on Children and Families

04/22/14 Balance Sheet Prev Year ComparisonAccrual Basis As of March 31, 2014

Page 1

Jan - Mar 14 Budget $ Over Budget % of Budget

Ordinary Income/ExpenseIncome

4304 · Contractual Services 38,473.77 38,000.00 473.77 101.2%4150 · Conferences & Events 2,080.00 0.00 2,080.00 100.0%4200 · Contributions 24,995.28 8,500.00 16,495.28 294.1%4306 · Grants Release from Temp Rest 182,778.03 199,350.47 -16,572.44 91.7%4319 · Total Honorariums 750.00 0.00 750.00 100.0%4349 · Rental Income 750.00 750.00 0.00 100.0%4350 · Interest Income 454.52 500.00 -45.48 90.9%4750 · Miscellaneous Income 5.00 0.00 5.00 100.0%4950 · Administrative Fees 6,343.33 6,750.00 -406.67 94.0%

Total Income 256,629.93 253,850.47 2,779.46 101.1%

Gross Profit 256,629.93 253,850.47 2,779.46 101.1%

Expense5000 · Administrative and Occupancy 25,165.23 23,775.38 1,389.85 105.8%5400 · Payroll Expense 180,007.11 180,109.05 -101.94 99.9%5500 · Professional Fees 12,873.97 16,749.97 -3,876.00 76.9%5600 · Program Expense 47,683.92 58,999.97 -11,316.05 80.8%

Total Expense 265,730.23 279,634.37 -13,904.14 95.0%

Net Ordinary Income -9,100.30 -25,783.90 16,683.60 35.3%

Other Income/ExpenseOther Income

9995 · Temp Restricted Grants 319,500.00 0.00 319,500.00 100.0%

Total Other Income 319,500.00 0.00 319,500.00 100.0%

Other Expense8995 · Offset for Temp Restr Grants 182,778.03 0.00 182,778.03 100.0%5998 · Total Passthrough Activity 0.00 0.00 0.00 0.0%

Total Other Expense 182,778.03 0.00 182,778.03 100.0%

Net Other Income 136,721.97 0.00 136,721.97 100.0%

Net Income 127,621.67 -25,783.90 153,405.57 -495.0%

6:27 AM Wisconsin Council on Children and Families

04/22/14 Profit & Loss Budget vs. ActualAccrual Basis January through March 2014

Page 1

JAN-MAR 14 ARP-DEC 14 2014 2014 2014

ACTUAL PROJECTION PROJECTION BUDGET VARIANCE

Income

4306 · Grants - Health 22,500.00 67,500.00 90,000.00 90,000.00 0.00

4306 · Grants - Early Education 53,749.97 146,250.03 200,000.00 200,000.00 0.00

4306 · Wrap Contract 26,273.77 78,726.23 105,000.00 99,000.00 6,000.00

4306 · Grants - CW/JJ 18,982.46 37,250.00 56,232.46 29,000.00 27,232.46

4306 · Grants - Race to Equity 50,545.59 151,454.41 202,000.00 200,000.00 2,000.00

4306 · Grants - Kids Count 24,999.99 74,999.97 99,999.96 100,000.00 -0.04

4306 · Grants - SFAI 18,750.00 112,500.00 131,250.00 125,000.00 6,250.00

4306 · Grants - WCCF 9,250.02 47,750.00 57,000.02 82,402.00 -25,401.98

4200 · Contributions 20,995.28 48,300.00 69,295.28 70,000.00 -704.72

4150 · Conferences & Events 2,080.00 59,700.00 61,780.00 61,700.00 80.00

4304 · Contractual Services 200.00 0.00 200.00 0.00 200.00

4319 · Honorariums 750.00 0.00 750.00 0.00 750.00

4950 · Administrative Fees 6,343.33 18,900.00 25,243.33 27,000.00 -1,756.67

4350 · Interest Income 454.52 1,500.00 1,954.52 2,000.00 -45.48

4349 · Rental Income 750.00 2,250.00 3,000.00 3,000.00 0.00

4750 · Miscellaneous Income 5.00 0.00 5.00 0.00 5.00

Total Income 256,629.93 847,080.64 1,103,710.57 1,089,102.00 14,608.57

Expense

5400 · Payroll Expense - Health 13,584.48 38,614.81 52,199.29 52,000.00 199.29

5400 · Payroll Expense - Early Education 45,617.22 120,581.22 166,198.44 165,000.00 1,198.44

5400 · Payroll Expense - Wrap 19,620.49 58,861.44 78,481.93 73,000.00 5,481.93

5400 · Payroll Expense - CW/JJ 9,490.38 25,902.25 35,392.63 35,000.00 392.63

5400 · Payroll Expense - Race to Equity 10,460.09 31,251.18 41,711.26 41,000.00 711.26

5400 · Payroll Expense - Kids Count 21,514.01 60,402.90 81,916.91 81,000.00 916.91

5400 · Payroll Expense - SFAI 35,564.67 102,825.26 138,389.93 136,000.00 2,389.93

5400 · Payroll Expense - WCCF 20,156.73 55,063.56 75,220.28 73,000.00 2,220.28

5400 · Payroll Expense - Advocacy 14,725.67 37,476.33 52,202.00 52,000.00 202.00

5450 · Other Expense - Health 2,863.19 12,200.00 15,063.19 16,459.47 -1,396.28

5450 · Other Expense - Early Education 9,614.70 41,200.00 50,814.70 52,227.16 -1,412.46

5450 · Other Expense - Wrap 4,135.40 17,700.00 21,835.40 23,106.56 -1,271.17

5450 · Other Expense - CW/JJ 2,000.28 8,600.00 10,600.28 11,078.49 -478.21

5450 · Other Expense - Race to Equity 37,000.35 121,288.38 158,288.73 161,977.66 -3,688.92

5450 · Other Expense - Kids Count 4,534.49 19,000.00 23,534.49 25,638.79 -2,104.30

5450 · Other Expense - SFAI 7,495.94 32,000.00 39,495.94 43,047.84 -3,551.90

5450 · Other Expense - WCCF 4,248.42 18,200.00 22,448.42 23,106.56 -658.14

5450 · Other Expense - Advocacy 3,103.72 9,975.00 13,078.72 16,459.47 -3,380.75

5800 · Event Expense 0.00 8,000.00 8,000.00 8,000.00 0.00

Total Expense 265,730.23 819,142.31 1,084,872.54 1,089,102.00 -4,229.46

Net Ordinary Income -9,100.30 27,938.33 18,838.03 0.00 18,838.03

Other Income/Expense

9995 · Temp Restricted Grants 319,500.00 135,000.00 454,500.00 0.00 454,500.00

Total Other Income 319,500.00 135,000.00 454,500.00 0.00 454,500.00

8995 · Release from Grants 182,778.03 600,704.41 783,482.44 0.00 783,482.44

Total Other Expenses 182,778.03 600,704.41 783,482.44 0.00 783,482.44

Net Other Income 136,721.97 -465,704.41 -328,982.44 0.00 -328,982.44

Net Income 127,621.67 -437,766.08 -310,144.41 0.00 -310,144.41

Cumulative Operating Surplus (Deficit)

Cumulative Health Surplus (Deficit) 6,052.33 16,685.19 22,737.52 21,540.53

Cumulative Early Education Surplus (Deficit) -1,481.95 -15,531.19 -17,013.14 -17,227.16

Cumulative Wrap Surplus (Deficit) 2,517.88 2,164.79 4,682.67 2,893.44

Cumulative CW/JJ Surplus (Deficit) 7,491.80 2,747.75 10,239.55 -17,078.49

Cumulative Race to Equity 3,085.15 -1,085.15 2,000.00 -2,977.66

Cumulative Kids Count Surplus (Deficit) -1,048.51 -4,402.93 -5,451.44 -6,638.79

Cumulative SFAI Surplus (Deficit) -24,310.61 -22,325.26 -46,635.87 -54,047.84

Cumulative WCCF Surplus (Deficit) -1,406.39 49,685.12 48,278.73 73,535.97

Cumulative Total -9,100.30 27,938.33 18,838.03 0.00

2014 WCCF/WCCF Foundation

Board Member Development Commitment

I, _____________________________________, will help WCCF meet its fundraising goal in

2014 by making the following personal gift(s):

$ ____________________ WCCF

$_____________________ WCCF Foundation

$_____________________ Step Forward for Kids Sponsorship

(Sponsorship Levels: $2500, $1000, $500, and $250)

Total _____________________

*There may be other opportunities throughout the year to donate to WCCF.

I will make:

( ) One yearly payment

( ) Semi-annual payments of: $ _______

( ) Quarterly payments of: $ _______

( ) Monthly payments of: $ _______

( ) Other: $ _______

___ I will include WCCF in my estate plan. Signed: __________________________________ Date: ___________________________

In addition to my personal gift, I will assist WCCF with other fund development opportunities.

(Please check any that are a fit for you)

Ambassador

1. ___ Attend board members’ friend-raisers in my area

2. ___ Attend a donor appreciation event

3. ___ Attend a small issue discussion

4. ___ Talk with friends and acquaintances about WCCF's accomplishments

5. ___ Make thank you calls to donors

Advocate

6. ___ Arrange a community staff presentation, meeting, or event

7. ___ Host a friend-raiser

8. ___ Identify foundations, foundation staff and other grant sources for future support

9. ___Join the planning committee for this year’s Step Forward for Kids event on September 18

Asker

10. ___ Support this year’s Step Forward for Kids Event by:

___ Recruiting individual sponsors

___ Recruiting corporate sponsors

___ Securing in-kind donations for the silent auction

11. ___ Assist WCCF staff with major donor/foundation meetings by:

___ Setting up a meeting

___ Attending with a staff member

12. ___ Review list of current major donors and prospects, and corporate donors and prospects, and note

which ones you know and how you know them. Add additional names [Major donor strategy

focuses on people who are givers (not just wealthy potential donors) and who are interested in

what WCCF does].

13. ___ Recruit new donors by identifying friends/family/associates and following up with them by

phone/letter or by inviting them to a special event.

14. ___ If you would like to assist in fund development in other ways, please list them below:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

Updated on 06/02/14

WCCF

WCCF Foundation

2014 Goal 2014 2013 2012 2011 2010 2009

Individual Donations $200 $1,100 $1,150 $1,005 $7,00 $1,495

Board Giving Campaign $350 $1,372.32 $1,625 $1,850 $3,000

2014 Goal 2014 2013 2012 2011 2010 2009

Individual Donations $33,000 $3822 $25,475.04

$27,885 $23,041 $23,909 $1,705

Board Giving Campaign $15,000 $2375 $13,724.96 $10,675 $10,179 $5,600 $2,400

Private Friend/Fundraiser

In Individual Donations

$1,370 $2,685 $1,230 $7,130 $1,705

Step Forward for Kids Tickets & Auction

$10,000 $10,142

$9,272 $12,070 16,480 $7,055

Step Forward for Kids Sponsorships

$53,000 $43,650

$33,750 $18,000 19,600 $17,750

Advocacy Day $2,000 $2760 $2,420 $1,800

One Time Opportunities/ Kids Count

$2,000 $4,503.50 $2,250 $4,250 $6,050

$115,000 $8957 $101,285.50

$88,317 $76,770 $72,719 $51,900

council-foundation joint meeting agenda (10:45 am to...

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