Council Presidents’ Seminar

General Session

April 10, 2014

2013 “Snap Shot” 409 chapters/34 councils - 57,000± members

Recruited 2,556 monetary incentive qualified new chapter members

278 Rosters submitted Record setting 146 chapters and councils

recognized as LOE winners 200+ Communications Award submissions

across all print and digital categories Gold Bars - 4987 requests supported 246 Legislative Chairs/Liaisons

2014 “Snap Shot” 410 chapters/34 councils – 57,000± members

New York City chapter now affiliated 207 rosters received and processed Updated rosters/recruiting list sent 31 Mar 2014 recruiting goal: 3,000 new members LOE submissions are due on 1 Jun 181 Communications Award submissions from

82 chapters –winners recognized! Gold Bars – 3,149 requests to date 336 Legislative Chairs/Liaison – up 36%

2014 Refinements Slight refinements to incentives and tools Retain $10 per new chapter member (Note:

must be national MOAA member) Quarterly awards – $250 council/$100

independent chapter (35/8 minimums) Annual retention incentive - $250 for 95%

and higher (minus moves/deaths) New chapter recruiting brochure and email

opt-in on application forms Gold Bar program – added velcro for Army

units and one page SOP checklist

2014 Features

Chapter Recruiting Guide Increased training webinars and videos “How to” sign up new members handout On-line Chapter Membership Dues Joins

and Renewal tool Electronic Funds Transfer New Legislative Chair/Liaison track for SE

regional symposium (JAX 4-6 Sep)

Chapter Recruiting Steps

Five Steps to SuccessStep 1- Chapter roster updates Step 2 - Review chapter recruiting materials mailed/posted in JanStep 3 – Review recruiting-member lists sent March 2014 (includes MOAA member e-mails)Step 4 – Start recruiting!Step 5 – Report new chapter members via online form or excel spreadsheet

Campaign Milestones

Jan - Mail recruitment packages; close-out 2013 Feb - Rosters; pay-outs; Communications awards Mar - Officer updates; recruiting lists Apr - Kick-off recruiting; Council Presidents’ Seminar Jun – 1st e-mail opt-in campaign Jul - LOE Board; mid-year payout, Quarterly awards Sep - Chapter Leaders’ Symposium; 2nd e-mail opt-in Oct - Quarterly Awards; Annual meeting/LOE dinner Dec - Close-out CRP 2014 + Annual/Quarterly awards Jan - Mail 2015 recruitment packages; close-out 2014

Aspirational Goal

Achieve chapter presence in every congressional district (435) Links chapter mission to national MOAA priorities Personalizes chapter/legislator relationship Provide single focal point

Two ways to satisfy the goal: Primary: grow chapter/satellites in uncovered

districts Secondary: provide a designated legislative

chair/liaison from existing chapter/satellite

Way Ahead Council determines best course of action for

district coverage Explore opportunities for chapter/satellite

development Identify and report designated legislative

chair/liaison person (name & email address) to national MOAA

New training curriculum under development Anticipate training webinar in the Jun time frame August recess material for face to face meetings New Legislative Chair/Liaison track for SE regional

symposium (JAX 4-6 Sep)

Questions?