counterfeiting: when imitation isn't the highest form of flattery

Counterfeit goods make up 7% of world trade It is a problem that is growing globally and costing manufacturers BILLIONS OF DOLLARS EACH YEAR THE PROBLEM WHAT TYPE OF GOODS ARE AT RISK? Shoes Electronics Bags and Wallets Apparel Watches Computer Hardware Drugs Jewelery Toys & Games Other CAN IT BE STOPPED? it’s widespread and difficult to stop. The Top 10 Categories of Counterfeited Goods: Counterfeiting is defined as the production and distribution of goods under a brand name without authorization from that brand. BE PROACTIVE Register your IP and aggressively monitor them on a global scale. GATHER INTELLIGENCE Identify and eliminate counterfeiting at the source. Monitor reseller prices. If the price is significantly lower than the MSRP, it could be a strong indicator of a counterfeit. GET HELP Liaise with government agencies such as the U.S. Customs and Border Protection and the IPR Center. JOIN FORCES Join forces with other brands to create a strong front against counterfeiters. Pool resources, intelligence, and political and economic influence. ADD SECURITY Take advantage of advanced security features. Products and parts can have electronic signatures and IDs to verify their authenticity. TAKE A STAND! Make it clear to consumers that they should only shop from authorized resellers. 38 % 12% 8% 8% 6% 5% 4% 4% 2% 9% 7% < 1% It’s estimated that customs agencies worldwide seize less than one percent of total imports! When Imitation Isn’t the Highest Form of Flattery Counterfeiting: Although large counterfeiting operations can be incredibly sophisticated, there are ways to help reduce the amount of counterfeited goods and recapture revenue while avoiding brand damage. Counterfeiting not only impacts sales and brand perception, but also: WHY IT HAPPENS $200 MILLION Retailers in the US lose about annually in sales due to counterfeiters. $500 BILLION On a global scale, retailers lose annually in sales. Purchasing counterfeits results in a loss of sales for brands. brand Inferior quality affects brand perception. Suppresses Innovation Is Linked to Illegal Labor Practices Funds Organized Crime Activities Extremely Lucrative Low Risk Demand Exceeds Supply Consumer Budget Online Sales Increased Globalization Minimal Investment Required Unlikely to be legally reprimanded Consumers lack funds or are unknowingly purchasing counterfeits. Ease of selling online + growth of online retail of counterfeit goods seized by the U.S. Customs in 2012 came from China or Hong Kong. 84 PERCENT eCommerce sales in 2014 are projected globally at $1.5 TRILLION Your Products, Your Pricing Looking for other ways to protect your brand equity? WiseMapper enables manufacturers to preserve their brand by monitoring product pricing across thousands of retailers. Contact us for more information

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Brands and manufacturers lose out on billions of dollars in sales each year when consumers turn to fake products. Brand perception can also be affected since counterfeits are of inferior quality. Counterfeiting operations can be incredibly sophisticated and are having more of an impact than ever, as both globalization and ecommerce continue to grow. This infographic explains how counterfeiting impacts brands, what type of goods are at risk, and what solutions exist to recapture revenue and avoid brand damage.

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Page 1: Counterfeiting: When Imitation Isn't the Highest Form of Flattery

Counterfeit goods makeup 7% of world trade

It is a problem that is growing globally and costing manufacturers

BILLIONS OF DOLLARS EACH YEAR

THE PROBLEM

WHAT TYPE OF GOODS ARE AT RISK?

Shoes

Electronics

Bags and Wallets

Apparel

Watches

Computer Hardware

Drugs

Jewelery

Toys & Games

Other

CAN IT BE STOPPED?

i t ’s widespread anddi f f icu l t to s top.

The Top 10 Categories of Counterfeited Goods:

Counterfeiting is defined as the production and distribution of goodsunder a brand name without authorization from that brand.

BE PROACTIVE Register your IP and aggressivelymonitor them on a global scale.

GATHER INTELLIGENCEIdentify and eliminate counterfeiting at the source.Monitor reseller prices. If the price is significantlylower than the MSRP, it could be a strongindicator of a counterfeit.

GET HELPLiaise with government agencies such as the U.S.Customs and Border Protection and the IPR Center.

JOIN FORCESJoin forces with other brands to create a strong frontagainst counterfeiters. Pool resources, intelligence,and political and economic influence.

ADD SECURITYTake advantage of advanced security features. Products and parts can have electronic signaturesand IDs to verify their authenticity.

TAKE A STAND!Make it clear to consumers that they shouldonly shop from authorized resellers.

38%

12%

7% < 1% It’s estimated that customsagencies worldwide seize less than one percentof total imports!

When Imitation Isn’t the Highest Form of Flattery

Counterfeit ing:

Although large counterfeiting operations can beincredibly sophisticated, there are ways to help reduce theamount of counterfeited goods and recapture revenuewhile avoiding brand damage.

Counterfeiting not only impacts salesand brand perception, but also:

WHY IT HAPPENS

$200 MILLIONRetailers in the US lose about

annually in sales due to counterfeiters.

$500 BILLIONOn a global scale, retailers lose

annually in sales.

Purchasing counterfeits resultsin a loss of sales for brands.

brand

Inferior quality affectsbrand perception.

SuppressesInnovation

Is Linked to IllegalLabor Practices

FundsOrganizedCrime Activities