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HOW?

Simplycolorizeyourmainpictureandaddblock

lettersOUTorALLYOR

Goto!http://www.pixlr.com/editor/

Select"Openimagefromcomputer"or"Openimage

fromURL!TINTTHEIMAGE:Inthebaratthetopofthewebsiteclickon

"Adjustment.Itwillopenadrop-downmenu.Select

theoptionattheverybottom"ColorLookup.Itwill

openaselectionofcolors.Selecttherainbowimage

(thefourthoption).WRITE"OUT"OR"ALLY":Clickontheletter"A"onthetoolbarlocated

onthe

leftsideofthewebsite,thenclickanywhereonthe

image,openingatextmenubox.Type"OUT"or

"ALLY,"selectafontyoulikebest,ineitherblackor

whiteSAVE:

Clickon"File"attheverytopleftcornerofthe

website.Itwillopenadrop-downmenu.Click"Save."

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#CountMeOut

SocialMed

iaCampai

gn2011

8/3/2019 CountMeOut 2011b

3/12

NationalC

oming

OutDay&Week

OnOctober11 th2011,we

celebrateanotherNational

ComingOutDayonceag

ainitisuptoyou

tomakeyourvoiceheard

andtoSTANDANDBE

COUNTEDsothatthe

worldcanseehownumerous,diverseand

unitedwetrulyare.

8/3/2019 CountMeOut 2011b

4/12

#Co

untMeOut

Lastyear,agroupofanonymousactivistsstage

d

asocialmediaambushof

Facebook&Twittermain

profilepictures,asking

participantstocolorize

theirimagesandinclude

thegraphicoutorally.

8/3/2019 CountMeOut 2011b

5/12

#Co

untMeOut Itwo

rked.Thousandsofpeopleresponded

newsfeedswere

inundatedbyneoncolorizedimages.

8/3/2019 CountMeOut 2011b

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#Co

untMeOut

Itstimetorepeatandexceed

2010ssocialmediaambush.

Weneedyourhelptodothat.Dontdoitforyou

doitfor

thecountlessfacesthatyou

dontknowthatmightsee

yourimageandrealizethey

arentalone,orsomeone

outsidethecommunitythat

thoughttheydidntknow

someoneintheLGBT

community.

8/3/2019 CountMeOut 2011b

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Agrassrootssocialmediacampaign

called#CountMeOut,whosegoalisfor

socialmediauserstodonatetheir

mainprofileimagetoincludetheword

OUTorALLYonNationalComingOut

Day,MondayOctober11 th.

Participantsarewelcomeand

encouragedtoutilizethedays

precedingandfollowingMondayOct

11th

toparticipateaswell.

ShouldtheynotfeelOUTorALLY

speakstothemascloselyasanother

wordoftheirchoice,individualsare

welcometoutilizeanotherwordor

statement.ForthoseparticipantsutilizingTwitter,

flickr,YouTube,tumblr;thehashtag

#CountMeOutisencouraged.

WHAT?

8/3/2019 CountMeOut 2011b

8/12

WH

Y?

isvisibilityandprideimportantfortheLGBT

community?

! Studentswhodescribethemselvesaslesbian,gay,

bisexualortransgenderedarefivetimesmorelikely

tomissschoolbecauseoffeelingunsafe.28%are

forcedtodropout.! Thevastmajorityofvictimsofanti-lesbian

/gay

violence-possiblymorethan80%-neverreportthe

incident,oftenduetofearofbeing"outed.

! 75%ofpeoplecommittinghatecrimesareunderage

30-oneinthreeareunder18-andsomeofthemost

pervasiveanti-gayviolenceoccursinschools.

! Asurveyof191employersrevealedthat18%would

fire,27%wouldrefusetohireand26%wouldrefuseto

promoteapersontheyperceivedtobelesbian,gayor

bisexual.! Lesbian,gayandbisexualyouthareatafourtimes

higherriskforsuicidethantheirstraightpeers.

! InhighschoolsacrossAmerica87%ofLGBTyouth

havereportedmissingatleastonedayofschooldue

tosafetyconcernsandthreatsofviolencebasedon

theirsexualorientation.

8/3/2019 CountMeOut 2011b

9/12

WH

Y?

Forallthesereasons,itis

importanttocomeoutand

liveopenly.!Thereisstrengthinnumbersandbycoming

outyoucanconnecttoothers

likeyouandhelppavethe

wayforyoungerLGBT

peopletoliveopenly.!Youwillbelivinganop

enand

honestlife,allowingyourself

andotherstoloveyoufor

whoyoureallyare.!

8/3/2019 CountMeOut 2011b

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TREN

D?

TWEETFORMATS Being#Outmeanst

hat___________

#CountMeOut

Iam#Outbecause______________

#CountMeOut Isupportmy#Outfriendsbecause

________________#CountMeOut

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NEXT?

Sendthistopeopleyouthinkwillcare

thosethatwillhelpspreadthis

messageandactivatetheircirclesof

influence.Customizeyourimage(s)earlyand

getthemupearly.Wordofmouth(and

onnewsfeed)travelsquickly,the

soonerthebetter.NationalComing

OutDayisaweeklongcelebration.

Dontbeshy.Dosomeforfriends,theymaynot

havethetime.Justbecarefulnottotag

them,youdontwanttopressure

anyonetodosomethingtheydont

wanttodooroutthembyaccident.

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NO

W!

Youcount.

Yoursingleimagematters.You

arepartoftheactivistarmy,

withoutyouweareweaker.

Actionslikethismayseem

small,butaddthemalltogether

anditcanbecomeadefining,

defiant,unifyingmomentforthe

community.

Spreadtheword.