Course Caddy PublishingCourse Caddy Publishing

Program ObjectiveProgram ObjectiveTo provide our corporate friends access to the golf course customers-To provide our corporate friends access to the golf course customers-with the intent that the loyal golfers become your loyal with the intent that the loyal golfers become your loyal customers.customers.

Typical Golf Course StatisticsTypical Golf Course Statistics•• Golfers per year: 30,000-50,000 roundsGolfers per year: 30,000-50,000 rounds•• Outings: Over 100 Outings: Over 100

corporate/charity eventscorporate/charity events

Traditional Advertising MethodsTraditional Advertising Methods••Radio Radio ••Newspaper Newspaper ••Yellow PagesYellow Pages

••Television Television ••Direct MailDirect Mail ••OutdoorOutdoor

A goal of advertising is to differentiate your product or services from your A goal of advertising is to differentiate your product or services from your competition. Chances are your competition is using the same methods to carry competition. Chances are your competition is using the same methods to carry

their message.their message.

What can you do to be What can you do to be ?DIFFERENT?DIFFERENT

Program Overview Program Overview Golf Course Advertising Complements And Adds Value To Your Golf Course Advertising Complements And Adds Value To Your

Current Advertising strategy Current Advertising strategy

, Designed to Link Together the Local Business Community the Golf , Designed to Link Together the Local Business Community the Golf, / Facility and the Local Golfer Customer, / Facility and the Local Golfer Customer

:Why Golf Course Sponsorship Works :Why Golf Course Sponsorship Works•Desirable DemographicDesirable Demographic•Verified DeliveryVerified Delivery•Uncluttered EnvironmentUncluttered Environment•High Creative ImpactHigh Creative Impact•Branding ToolBranding Tool

•Captive AudienceCaptive Audience•Extended Exposure TimeExtended Exposure Time•Low out-of-pocket CostLow out-of-pocket Cost•VersatileVersatile•Call to ActionCall to Action

Why Golf Course Advertising is Effective

• Desirable Target Demographic• Extended Exposure – Caddy Card Gains 10-40 Views Per Person

Per Round!

• Repetitive Messaging• Increased Foot Traffic to Your Business• Verified Audience Delivery

Compared to:-Billboard – 15 Sec.-Radio – 60 Sec.-TV – 30 Sec.

Golfer DemographicsDemographic Category Total U.S. Adults Total Golfers

Average household income $53,592 $84,377

Males 48% 70%

Average Age 46 years old 44 years old

Some college 52% 71%

College degree 33% 52%

Post-Graduate degree 8% 14%

Full-time employment 64% 78%

Heavy Periodical Readers 60% 69%

Influenced by Outdoor Advertising 60% 72%

Source:  MRI Doublebase survey – © 2007; weighted by population: 218+ million respondents

WIN – WIN - WINWIN – WIN - WINThe Sponsor WinsThe Sponsor Wins• Deliver Message to Highly Desirable DemographicDeliver Message to Highly Desirable Demographic• Extended ExposureExtended Exposure• Cross Promotional OpportunitiesCross Promotional Opportunities• Customer LoyaltyCustomer Loyalty

The Golfer WinsThe Golfer Wins• Distance to Center of Green and Carry PointsDistance to Center of Green and Carry Points•Better Course Management = Lower ScoresBetter Course Management = Lower Scores•Improved Pace-of-Play = More Enjoyable ExperienceImproved Pace-of-Play = More Enjoyable Experience

The Golf Course WinsThe Golf Course Wins• Attract and Retain More Golfers due to Caddy CardAttract and Retain More Golfers due to Caddy Card• Improved Pace-of-PlayImproved Pace-of-Play• Higher Customer SatisfactionHigher Customer Satisfaction

16 Page Card16 Page Card1,000 - 7,500/ $ $ Annual Spot1,000 - 7,500/ $ $ Annual Spot

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Full PageFull Page

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, With a limited number of golf holes available for advertising we will be taking , With a limited number of golf holes available for advertising we will be taking .corporate partners and sponsors on a first come basis .corporate partners and sponsors on a first come basis

50% . A deposit will be required at time of selection to secure your sponsorship 50% . A deposit will be required at time of selection to secure your sponsorship .The remainder will be paid at the final proof is approval .The remainder will be paid at the final proof is approval

:To sign up please contact :To sign up please contact

?How do you Sign up ?How do you Sign up

Jared PocockJared Pocock

Course Caddy Publishing, LLCCourse Caddy Publishing, LLC

Address: 34 E. Churchill DriveAddress: 34 E. Churchill Drive 84103, Salt Lake City, UT84103, Salt Lake City, UT

Phone: Phone: (801) 898 – 5716(801) 898 – 5716

E-Mail: E-Mail: JaredPo@hotmail.comJaredPo@hotmail.com, , JaredPo@CourseCaddyPublishing.comJaredPo@CourseCaddyPublishing.com

Website: Website: http://http://CourseCaddyPublishing.comCourseCaddyPublishing.com