course syllabus — subject to change with notice digm 3351
TRANSCRIPT
– 1 –
Course Syllabus — subject to change with notice DIGM 3351: Individualized Communications Processes Fall 2021
Student Contract: Please use this link to complete the Digital Media student contract.
Professor: Dr. Jerry Waite
Lab Instructors: Mr. Can Le ([email protected]);
Mr. Michael Dawson ([email protected])
Professor’s Office: 351 Brazos Hall (Sugar Land)
Professor’s Telephone: 713-743-4089
Professor’s E-mail: [email protected]
Program Web Site: http://www.uh.edu/tech/digitalmedia/
Course Web Site: http://www.uh.edu/tech/digitalmedia/program/courses/#!/
course/3351
Course Location: Lecture: SAB1 249 (section 15421)
Lab: SAB1 244 and 246 (section 15422, 16188, and 18668)
Course Day/Time: Lecture: M 11:30 AM–1:30 PM face-to-face
Lab: T, W, TH 11:00 AM–2:00 PM face-to-face
Office Hours: Microsoft Teams: by appointment. Request a meeting through Teams chat
or email [email protected].
Open Lab: As linked from http://www.uh.edu/tech/digitalmedia/students/stu-
dent-resources/
Course Description: Strategically designing and producing personalized and engaging print
media campaigns through the use of database and variable data soft-
ware. Image capture, manipulation, color management, transfer, and
finishing.
Prerequisite: C or higher in DIGM 2353
Credit: 3 semester hours
Course Goals: This course is designed to familiarize students with static and variable-data print production. It is not intended to produce proficient technicians. Rather, students completing the class will have a broad overview of print production operations—especially personalized print production pro-cesses—so that they may effectively supervise or estimate printing jobs, communicate technically with printing vendors or buyers, and/or design graphic products giving full consideration to the limitations inherent in pre-press operations.
This course is a continuation of DIGM 2353 and is designed to be taken by committed Digital Media majors and Graphic Communications Technology minors. Dr. Waite's quality and dedication expectations are the same no matter the student's major.
Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media technologies related to:
1. content personalization of media through static, versioned, and variable delivery methods.
2. the graphic production workflow including traditional, pure digi-tal, and hybrid models; job engineering; and relevant hardware, software, and file formats.
3. direct marketing through print and electronic media; using the USPS for effective direct marketing.
4. engaging with the audience through print and electronic media.
5. capturing digital images with scanners and digital cameras.
6. tone and color reproduction, including halftoning, calibration, characterization, and conversion of images through color man-agement techniques, up- and down-sampling, the Nyquist theo-rem, choice of LPI, the relationship between LPI, DPI, and PPI, and the effect of incorrect LPI, DPI, or PPI choices.
7. proofing, including the role and limitations of various proofing systems and the analysis of proofs.
8. image transfer systems, including an introduction to laser- and ink-jet-printers, and digital presses.
9. bindery systems, including cutting, folding, and stitching.
– 2 –
Primary text: Levenson, H. and Parsons, J. (2018). Introduction to Graphic Communication. ISBN 978-0-692-08117-4.
You can get this book at https://igcbook.myshopify.com/collections/frontpage/products/introduction-to-graphic-communication It is also available on Amazon at https://www.amazon.com/Introduction-Graphic-Communication-Levenson-Parsons/dp/B07G9RZPTW
Please note that each student must have a purchased copy of this text-book. It is not OK to steal royalty revenue from the authors. Dr. Waite will check your book during the second week of class and award points to those who have the book. These points cannot be made up if you fail to have the book when Dr. Waite checks it.
To utilize the book, you need to download and install on your mobile device an app called Ricoh Clickable Paper. Go to http://igcbook.com/cp/ to download the software for iOS or Android.
If you are pursuing a Print, Packaging, or Production Graphics, you will use this book again in DIGM 4373.
Secondary text: Kipphan, H. (2001). Handbook of Print Media. PDF available for download through the DIGM website.
Required tools: #2 pencil(s) Scientific calculator (your phone or computer app is fine)
Suggested Tools: Computer workstation that meets the requirements stated on https://helpx.adobe.com/creative-cloud/system-requirements.html Adobe Creative Cloud license to include Photoshop, InDesign, Ilustrator 10X Magnifying Loupe 18” Ruler X-Acto Knife and Blades Cutting Matte (optional)
Earphones/Headset: For your own comfort, and to provide a pleasant listening experience for your family and/or UH peers, you may wish to use earphones or a headset when attending the synchronous online lectures and for several labs that involve video training.
Required disk: USB Flash drive or portable hard drive for scanning, backing up, and archiving your projects.
PDF files: Several handouts for the course will only be supplied in Adobe Acrobat Portable Document Format. These files can be read on any Windows, Mac, or Unix computer providing you have the correct Acrobat Reader Software. You can read the files on-screen or print the files on your own printer. However, you may not print them using our printers (we don’t have the budget for all the paper and toner it would take). The PDF files
– 3 –
– 4 –
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ideo
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Proje
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Quiz
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18/
23Ch
apter
s 1, 4
1: M
ulti-
Chan
nel P
ublis
hing
4: In
dustr
y Se
gmen
ts Ov
ervie
wIn
trodu
ction
and
Or
ienta
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odes
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our;
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ratio
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R Co
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Mer
ge u
sing
InDe
sign
(Nati
onal
Geog
raph
ic) P
DF/X
-3—
Choo
se Q
uesti
on w
ith
Dr. W
aite
28/
30
Why
Varia
ble D
ata
ing...
.Ra
rity:
Anot
her R
easo
n (G
ood)
...Wh
at is
Var
iable
Data
Prin
ting..
. Co
nten
t Per
sona
lizat
ionPr
int P
rodu
ction
Prin
t Pro
ducti
on u
sing
Digi
tal P
ress;
Cut
ting
and
fold
ing
of N
ation
al Ge
ogra
phic;
XMP
ie Ca
mpu
sQu
iz 1
Choo
se Q
uesti
on w
ith
Dr. W
aite
Labo
r Da
y*9/
6
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e uC
reat
e Pr
int T
utor
ials
39/
13Ch
apter
s 8, 9
8: S
heetf
ed O
ffset
Prin
ting
8:Pi
ezo
Inkje
t8:
The
Electr
opho
togr
aphic
Pro
cess
Prod
uctio
n of
Prin
t Me
dia
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e Tu
toria
ls (D
ynam
ic Pr
int)
VDP
Bake
ry Co
upon
Quiz
2Ch
oose
Que
stion
with
Dr
. Wai
te
49/
13
Desig
n Gr
eat M
ail G
uide
1 of
3Ma
iling
Basic
s for
ersUS
PS M
ail Te
mplat
e 20
13Di
rect
Mark
eting
Prin
t Too
ls to
eng
age
audi
ence
VDP
Bake
ry Co
upon
(Dyn
amic
)Pla
nning
Ses
sion
for VD
P Te
rm P
roject
—Gr
oup
Roles
Cho
sen
Quiz
3Ch
oose
Que
stion
with
Dr
. Wai
te
59/
20De
sign
Grea
t Mail
Guid
e 1
of 3
Audie
nce
Parti
cipat
ion9:
Spe
cial P
rintin
g &
Finish
ing
Effe
ctsEn
gagi
ng w
ith th
e Au
dien
ceTra
nsm
edia
Ma
rketi
ng®
XMPie
Circ
le Tra
ining
; Uplo
ad VD
P Ba
kery
to C
ircle
VDP
Term
Proj
ect fl
ow (i
nclud
ing P
rint a
nd Em
ail)
Quiz
4
69/
27Ch
apter
2, 5
Diff.
Bet
ween
Digi
tal &
Trad
Prep
ress
2: A
Brie
f Hist
ory
of T
ype
2: L
etter
pres
s Prin
ting
Dem
o5:
Grap
hic M
eans
(Tra
iler)
Tradi
tiona
l Pre
pres
sPr
int T
ools
to e
ngag
e au
dien
ceVD
P Te
rm P
roject
—Re
searc
h (D
esign
—inc
luding
UH
Bran
d Gu
idelin
es—
Conte
nt, D
ataba
se, L
ogic)
Quiz
5
710
/4Ch
apter
5Wo
rkflow
: Elec
tronic
5: C
hapt
er O
verv
iew8:
The
Digi
tal S
hift
Digi
tal P
repr
ess
Prin
t Too
ls to
eng
age
audi
ence
VDP
Term
Pro
ject—
Work
Day
; Lab
Cat
ch-u
p Da
yM
idte
rm H
ard
cop
y P
ort
foli
o D
UE
Quiz
6In
trodu
ction
Due
Due
10/
10 1
1:59
PM
810
/11
MID
TERM
EXA
MIn
tro to
pho
togr
aphic
re
prod
uctio
nPh
oto
shoo
t*Cr
op/S
cale/
Size/
Imag
e Ad
justm
ents/
Plac
ing
in In
Desig
nM
IDTE
RM
910
/18
Chap
ter 1
1GR
ACoL
Stu
dent
Work
book
Job
Engi
neer
ing
Halft
ones
Meas
ure
Dot S
izeMe
asur
e Do
t Size
s in
Phot
osho
p (S
. Hun
ter P
hoto
)Qu
iz 7
1010
/25
Demy
stifyi
ng th
e Ha
lfton
e Pro
cess
Halft
onin
gPr
even
ting
Pixe
lizat
ionPe
rsona
l Pho
to C
onve
rted
to g
ray
scale,
H/T
, FM
VDP
Proje
ct (D
esig
n D
ue—
CRIT
IQU
E)Qu
iz 8
ADD
Rese
arch
Que
stion
Due
10/3
1; 1
1:59
PM
11 11/1
Setti
ng H
alfton
e LP
I: Ta
ming
the
Beas
ts of
Res
olutio
n; Vie
wing
Dist
ance
...Sc
reen
Freq.
Imag
e siz
ing
LPI/
DPI/
PPI
Scan
ning
Vecto
r vs p
ixel-b
ased
imag
es; S
cann
ing
VDP
Proje
ct (A
pply
Log
ic—
CRIT
IQU
E)Qu
iz 9
12 11/8
Photo
graph
y fo
r Rep
roduc
tion
ing In
dustr
y Pro
cess
Cont
rol
Guide
lines
Capt
urin
g Di
gita
l Im
ages
—Sc
anni
ng a
nd
Digi
tal C
amer
asCo
nver
t to
Prof
ileCo
nver
t pho
tos t
o pr
ofile
Work
on
VDP
Proje
ctQu
iz 10
1311
/15
Chap
ter 6
Elem
enta
ry C
olor
Mana
gem
ent
Pref
light
ing
Finish
VDP
Pro
ject (
Pref
light
, file
inter
vent
ion,
and
Outp
ut to
)Qu
iz 11
ADD
Signi
fican
ce
of th
e Stu
dyDu
e 11
/21;
11:
59 P
M
1411
/22†
Chap
ter 6
Film
Carri
ers, P
roofs,
and
Plat
es;
Callo
uts o
f a F
lat5:
Pre
fligh
t Bas
icsPr
eflig
htin
g, P
roof
ing
& Pl
ates
Quiz
12AD
D De
finiti
on o
f Ter
ms
Due
11/2
9; 1
1:59
PM
1511
/29
Kipph
an C
hapte
r 4.1
Dire
ct-to
Tech
nolog
iesFi
na
l H
ard
cop
y P
ort
foli
o D
UE
1612
/15
FIN
AL
EXA
M:
Dec
embe
r 15
11:0
0am
– 2
:00 p
mFI
NAL
NOTE
S:
* Th
ere
will
be n
o lec
ture
this
week
due
to th
e La
bor D
ay h
olida
y. Ho
weve
r, all
labs
will
mee
t.
† Th
ere
will
be le
cture
this
week
, but
no
labs d
ue to
the
Than
ksgiv
ing
Holid
ays.
– 5 –
for this course can be copied from Blackboard or Microsoft Teams to your Flash drive or you may access the instructional materials server from any computer using your web browser.
Email account: All DIGM 3351 students must have a UH Exchange Account. Your access will be <username>@cougarnet.uh.edu. If you do not have an exchange account, go to https://uh.edu/o365-migrations/selfservice/auth/index.php to obtain one.
Why 5 hours per week? DIGM 3351 is a lecture/lab class and is governed by University policy as well as policies of the accrediting bodies. First, students should understand that each hour of class credit requires three hours per week in a “long” semester, such as Fall or Spring: one hour in lecture and two hours of personal study/homework. Thus, a three-hour course requires nine hours per week in a “long” semester: three in class and six on your own. However, lab earns in-class credit at one-third the rate of lecture. Thus, it takes three hours of lab to earn one hour of lecture credit. DIGM 3351 requires you to spend two hours in lecture. For those two hours, you receive two hours of credit. The three hours of lab, counted together, are worth one hour of credit. Thus, you spend five hours per week in a three-hour lecture/lab class. Remember that you still “owe” Dr. Waite a total of nine hours for the three-hour course. Nine minus five equals four. Thus, you should spend four hours per week on your own reading, studying, and working on homework and on-line quizzes. That’s the expectation of this course.
Important Information: As a student of the University of Houston, information available at http://www.uh.edu/provost/policies/student/resources/ will be criti-cal to you in insuring that your academic pursuits meet with success and that you encounter the fewest financial and academic difficulties possible. Please take a few moments to review each of the areas, and become familiar with the resources detailed on the website with regard to: The UH Academic Honesty Policy: the UH Academic Calendar; Students with Disabilities; Religious Holy Day FAQs; and Other Information.
Lecture assignments: On-Line Quizzes: There will be weekly quizzes on Blackboard. These quizzes are open
notes/open book and may be taken at your leisure during the week each quiz is available. They will form the basis of the midterm and final, although questions not appearing in the quizzes may be used in the exams.
Written Exams: There will be two exams given—a midterm and a final. The midterm will
cover all lecture material covered up to the exam. The final will cover all material covered after the midterm. In general, plan to answer those on-line quiz questions that stumped a large percentage of the class.
– 5 –
Sessi
onRe
ad L
even
son/
DIGM
web
site/
Blac
kboa
rd a
rticle
sLe
vens
on V
ideo
sLe
cture
Topi
cLa
b To
pic
Lab
Proje
ctsLe
cture
BB
Quiz
Thes
is Ch
apter
1
18/
23Ch
apter
s 1, 4
1: M
ulti-
Chan
nel P
ublis
hing
4: In
dustr
y Se
gmen
ts Ov
ervie
wIn
trodu
ction
and
Or
ienta
tion
QR C
odes
Data
Mer
geSo
ftwar
e/Eq
uipm
ent T
our;
Calib
ratio
n; Q
R Co
de;
Data
Mer
ge u
sing
InDe
sign
(Nati
onal
Geog
raph
ic) P
DF/X
-3—
Choo
se Q
uesti
on w
ith
Dr. W
aite
28/
30
Why
Varia
ble D
ata
ing...
.Ra
rity:
Anot
her R
easo
n (G
ood)
...Wh
at is
Var
iable
Data
Prin
ting..
. Co
nten
t Per
sona
lizat
ionPr
int P
rodu
ction
Prin
t Pro
ducti
on u
sing
Digi
tal P
ress;
Cut
ting
and
fold
ing
of N
ation
al Ge
ogra
phic;
XMP
ie Ca
mpu
sQu
iz 1
Choo
se Q
uesti
on w
ith
Dr. W
aite
Labo
r Da
y*9/
6
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e uC
reat
e Pr
int T
utor
ials
39/
13Ch
apter
s 8, 9
8: S
heetf
ed O
ffset
Prin
ting
8:Pi
ezo
Inkje
t8:
The
Electr
opho
togr
aphic
Pro
cess
Prod
uctio
n of
Prin
t Me
dia
Prin
t Too
ls to
eng
age
audi
ence
XMPi
e Tu
toria
ls (D
ynam
ic Pr
int)
VDP
Bake
ry Co
upon
Quiz
2Ch
oose
Que
stion
with
Dr
. Wai
te
49/
13
Desig
n Gr
eat M
ail G
uide
1 of
3Ma
iling
Basic
s for
ersUS
PS M
ail Te
mplat
e 20
13Di
rect
Mark
eting
Prin
t Too
ls to
eng
age
audi
ence
VDP
Bake
ry Co
upon
(Dyn
amic
)Pla
nning
Ses
sion
for VD
P Te
rm P
roject
—Gr
oup
Roles
Cho
sen
Quiz
3Ch
oose
Que
stion
with
Dr
. Wai
te
59/
20De
sign
Grea
t Mail
Guid
e 1
of 3
Audie
nce
Parti
cipat
ion9:
Spe
cial P
rintin
g &
Finish
ing
Effe
ctsEn
gagi
ng w
ith th
e Au
dien
ceTra
nsm
edia
Ma
rketi
ng®
XMPie
Circ
le Tra
ining
; Uplo
ad VD
P Ba
kery
to C
ircle
VDP
Term
Proj
ect fl
ow (i
nclud
ing P
rint a
nd Em
ail)
Quiz
4
69/
27Ch
apter
2, 5
Diff.
Bet
ween
Digi
tal &
Trad
Prep
ress
2: A
Brie
f Hist
ory
of T
ype
2: L
etter
pres
s Prin
ting
Dem
o5:
Grap
hic M
eans
(Tra
iler)
Tradi
tiona
l Pre
pres
sPr
int T
ools
to e
ngag
e au
dien
ceVD
P Te
rm P
roject
—Re
searc
h (D
esign
—inc
luding
UH
Bran
d Gu
idelin
es—
Conte
nt, D
ataba
se, L
ogic)
Quiz
5
710
/4Ch
apter
5Wo
rkflow
: Elec
tronic
5: C
hapt
er O
verv
iew8:
The
Digi
tal S
hift
Digi
tal P
repr
ess
Prin
t Too
ls to
eng
age
audi
ence
VDP
Term
Pro
ject—
Work
Day
; Lab
Cat
ch-u
p Da
yM
idte
rm H
ard
cop
y P
ort
foli
o D
UE
Quiz
6In
trodu
ction
Due
Due
10/
10 1
1:59
PM
810
/11
MID
TERM
EXA
MIn
tro to
pho
togr
aphic
re
prod
uctio
nPh
oto
shoo
t*Cr
op/S
cale/
Size/
Imag
e Ad
justm
ents/
Plac
ing
in In
Desig
nM
IDTE
RM
910
/18
Chap
ter 1
1GR
ACoL
Stu
dent
Work
book
Job
Engi
neer
ing
Halft
ones
Meas
ure
Dot S
izeMe
asur
e Do
t Size
s in
Phot
osho
p (S
. Hun
ter P
hoto
)Qu
iz 7
1010
/25
Demy
stifyi
ng th
e Ha
lfton
e Pro
cess
Halft
onin
gPr
even
ting
Pixe
lizat
ionPe
rsona
l Pho
to C
onve
rted
to g
ray
scale,
H/T
, FM
VDP
Proje
ct (D
esig
n D
ue—
CRIT
IQU
E)Qu
iz 8
ADD
Rese
arch
Que
stion
Due
10/3
1; 1
1:59
PM
11 11/1
Setti
ng H
alfton
e LP
I: Ta
ming
the
Beas
ts of
Res
olutio
n; Vie
wing
Dist
ance
...Sc
reen
Freq.
Imag
e siz
ing
LPI/
DPI/
PPI
Scan
ning
Vecto
r vs p
ixel-b
ased
imag
es; S
cann
ing
VDP
Proje
ct (A
pply
Log
ic—
CRIT
IQU
E)Qu
iz 9
12 11/8
Photo
graph
y fo
r Rep
roduc
tion
ing In
dustr
y Pro
cess
Cont
rol
Guide
lines
Capt
urin
g Di
gita
l Im
ages
—Sc
anni
ng a
nd
Digi
tal C
amer
asCo
nver
t to
Prof
ileCo
nver
t pho
tos t
o pr
ofile
Work
on
VDP
Proje
ctQu
iz 10
1311
/15
Chap
ter 6
Elem
enta
ry C
olor
Mana
gem
ent
Pref
light
ing
Finish
VDP
Pro
ject (
Pref
light
, file
inter
vent
ion,
and
Outp
ut to
)Qu
iz 11
ADD
Signi
fican
ce
of th
e Stu
dyDu
e 11
/21;
11:
59 P
M
1411
/22†
Chap
ter 6
Film
Carri
ers, P
roofs,
and
Plat
es;
Callo
uts o
f a F
lat5:
Pre
fligh
t Bas
icsPr
eflig
htin
g, P
roof
ing
& Pl
ates
Quiz
12AD
D De
finiti
on o
f Ter
ms
Due
11/2
9; 1
1:59
PM
1511
/29
Kipph
an C
hapte
r 4.1
Dire
ct-to
Tech
nolog
iesFi
na
l H
ard
cop
y P
ort
foli
o D
UE
1612
/15
FIN
AL
EXA
M:
Dec
embe
r 15
11:0
0am
– 2
:00 p
mFI
NAL
NOTE
S:
* Th
ere
will
be n
o lec
ture
this
week
due
to th
e La
bor D
ay h
olida
y. Ho
weve
r, all
labs
will
mee
t.
† Th
ere
will
be le
cture
this
week
, but
no
labs d
ue to
the
Than
ksgiv
ing
Holid
ays.
– 6 –
Senior Thesis/Term Paper: Every Digital Media major is required to complete a “research thesis.” Your thesis will be related to a question, within Digital Media (print, Internet, photography, motion media, animation, management, leader-ship, logistics, marketing, and so forth) that you would like to answer. You should choose a question that interests you…something that you want to be an “expert” in by the time you graduate. Once you choose a ques-tion, you will not be allowed to change it. You will work on this question for four semesters. So, pick something interesting!
In DIGM 3351 you should be working on Chapter 1: “Statement of the Problem” section of your thesis.
Your thesis will culminate when you are a senior and take DIGM 4399 (Senior Thesis). In the Senior Thesis class, the goal is for you to complete a paper that can be submitted as a student article to a professional journal. A flowchart that shows how your thesis will be prepared can be found on page 13 of this syllabus.
If you are not a Digital Media major, you still have to write a short (two-three page) paper for this class on a topic related to Digital Media (see sub-areas above). Your specific task will be chosen in consultation with Dr. Waite.
Your paper will be graded according to the University of Houston's Undergraduate Writing Assessment Rubric. You can find this rubric at https://web.tech.uh.edu/digitalmedia/materials/senior-thesis-flow-chart.pdf. A copy of this rubric is also found on page 14 of this syllabus.
You are writing PART of a paper for this class. It can be NO MORE than three pages long. It has four sub-sections that are (see pages 15–17):
• Introduction• Research Question• Significance of the Study• Definition of Terms and Reference List
Please note that YOU ARE NOT WRITING AN ENTIRE PAPER.
Your paper will be due in four stages (see the course schedule). After your first submission, you will IMPROVE what you’ve already written and ADD new content each time you submit it.
ALL STUDENTS IN THIS CLASS are REQUIRED to meet with Dr. Waite to discuss this research paper/project in detail. Meetings will be arranged to discuss the conduct of this research paper.
– 6 –
– 7 –
Netiquette in Class: The College of Technology’s buildings are fully wireless capable. That means that you can log-on to the Internet from any part of any of our buildings, including the classrooms. We encourage you to bring your laptops, netbooks, and so forth to lectures so that you can take digital notes, download materials your professor provide, and take advantage of websites that your professor suggests.
However, it is extremely rude to use your laptop for surfing the web, answering e-mails, playing games, or other off-task functions during class. It is also a waste of your money since your lectures are packed with important information being presented by your professor who knows more about the topic than you do. You are paying money to be in class. Do not waste your money by trying to ineffectively multi-task during class!
Cellphones, PDAs, and other handheld devices fall into the same cat-egory as laptops. They should not be used for non-class activities.
Dr. Waite realizes that you are an adult and are free to squander your time any way you want. However, you do NOT have the right to inter-fere with other students who are trying to listen to lectures. Therefore, if you insist on texting, e-mailing, or surfing, sit in the back of the classroom where you won’t bother anybody.
Notes: To help yourself stay focused during online lectures, be sure to take
notes. You may use your notes on your exams.
Attendance: Attendance at all class sessions is expected. There will be a grade pen-alty for all absences. In other words, there is no such thing as an excused absence. Be on time for lectures and labs! Tardies (defined as arriving after attendance has been taken) count as 1/2 an absence. You may only accumulate three total absences—lecture or lab, full-days or tardies. You may be dropped after the fourth absence. Look at it this way: there is no way to make up any lecture or lab that you miss. Notes from friends or textbook readings are no substitute for actu-ally being present in class when your professor explains a concept or process.
Here’s another thought: you and the taxpayers of the State of Texas are paying your professor to be present in the DIGM 3351 class. Why pay money for something you don’t take? Another notion: attending class is like attending a concert. If you show up late, or don’t show up at all, you’ll miss the concert. The band is not going to play the show again for you! Neither will your professor teach the topic again.
Classes will start on time. Students who are in their seats in class or whose names are displayed in Microsoft Teams when class starts will receive 100% for that day’s attendance. Students who come in late will
– 7 –
– 8 –
receive 50% or 25% (depending upon how late) for that session’s atten-dance.
Grading: Item Percent of grade Attendance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Exams (2 @ 12.5% each). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% Weekly quizzes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Textbook check . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Thesis Chapter 1 (Paper) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% Laboratory activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%1
Extra credit: A maximum of five percent overall course extra credit may be earned in three ways:
1. You may participate in the University of Houston chapter of the Graphic Communications Education Association (GCEAUH). Students who join and attend association meetings can earn up to three percent extra credit on their final grades (one point per meet-ing). GCEAUH officers may receive five points of extra credit on their final grades.
2. Visit the Printing Museum. Take a selfie inside the museum. Prepare a short report about the section you found most interesting. This is worth two percent bonus credit.
3. If YOU average 90% or higher on all quizzes, you will receive five percent bonus on your final course grade.
Percent/letter grades: A . . . . . . . 94-100 A- . . . . . . . 90-93 B+ . . . . . . . . 87-89 B . . . . . . . . . .84-86 B- . . . . . . . 80-83 C+ . . . . . . . . 77-79 C . . . . . . . . . 74-76 C- . . . . . . . .70-73 D+ . . . . . . . .67-69 D . . . . . . . . 64-66 D- . . . . . . . 60-63
Lab assignments: Lab assignments are to be completed as soon as possible and uploaded to Blackboard using TurnItIn. In addition, some of your work is to be placed into a hard-copy portfolio (as appropriate) to be submitted on the lab day during midterm week and on the day of the final exam. Include only those projects listed on the course schedule (page 4) unless otherwise instructed by your professor or lab instructor. Hard-copy portfolios may be as simple or elaborate as desired. However, students should remember that they only get one opportunity to make a good first impressi
Lab assignments submitted through TurnItIn are all graded according to the following rubric:
1 Group assignment grades are adjusted to reflect the time and effort provided by each student.– 8 –
– 9 –
There is no need for a student to earn any less than a B on any project. Don’t be meek! Show your work to Mr. Le or Dr. Waite in advance for advice!
Selected projects are to be printed and submitted in a 13 X 19” hard-copy portfolio (samples will be shown in class). This oversized format is necessary to support the press sheets you will print. The purpose of this portfolio is for job interviews. It needs to contain ONLY your best work...including work you do outside of class.
Hard-copy portfolios are due for midterm review and again for final grading as shown on the course schedule on Page 4.
Dr. Waite suggests the 13 X 19 Itoya Portfolio available online at, for example, https://www.bhphotovideo.com/c/product/279878-REG/Itoya_IA_12_13_Profolio_Storage_Display_Book.html/?ap=y&smp=y&msclkid=10a7801124421a4c8921e08bb22693fc Used portfolios may be available.
Term Group Assignment2: The primary focus of this class will be the strategic production of a vari-able data printing campaign that will be used to recruit students to the UH College of Technology.
You will do this project in teams of 3–4 students. Dr. Waite has already chosen and informed you of team membership. These groups have stu-dents who are good at graphic design, content (photography and text), leadership, and data mining. Your group needs to choose a group lead-er and inform Dr. Waite of that person’s name on or about 9/30/2021.
The College of Technology offers 12 undergraduate degrees. See https://uh.edu/technology/programs/undergraduate/.
Your group’s task is to create a 4 1/4 X 6 inch post card that meets the University of Houston’s Brand Guidelines (see https://uh.edu/marcom/guidelines-policies/brand/index) with the following call to action:
2 Group assignment grades are adjusted to reflect the time and effort provided by each student.
– 10 –
Complete the form found at www.uh.edu/technology/vdp.
The design of this post card can be created by your group, be based upon a project you created in DIGM 2353, or you may search “post card” on Envato (https://elements.envato.com) and ask Mr. Le or Dr. Waite to download a package for you.
A database will be provided. Use the fields in it to target the information to the intended recipient. Mine recipients who might be interested in each of the College’s 12 programs.
The content of this card must be variable and include the following varia-tions for each of the College’s 12 undergraduate programs: Red items are required! Use at least ONE of the black items. 1. A photograph of the building that houses the program (Cameron, T1,
or SAB1)2. The College of Technology gyroscope (graphic element). See
https://uh.edu/technology/college/marketing/branding/ 3. The College of Technology Tagline (use #1 when referring to the
College itself and #2 when referring to the College’s students).4. A different UH-brand color for each program. Choose from among
those in the UH Brand Guide. You must use PANTONE 186 some-where in your design.
5. Typefaces must adhere to the UH Brand Guide.6. At least one program-specific photograph for each program. Photos
can be taken by your group, downloaded from the Photography sec-tion of the UH Brand Guidelines, or from a royalty-free website (we have an account with Envato (https://elements.envato.com—Mr. Le or Dr. Waite will need to download the photos for you). Photos must adhere to UH Brand Guidelines. This photo may also meet require-ments 9 and 10 below.
7. A brief description of the program. Click the links on https://uh.edu/technology/programs/undergraduate/ and use the verbiage pro-vided to write a CONCISE description of the program.
8. The program’s logo must be included. These are available on the UH Brand Guidelines web page.
9. Target the recipient’s gender with a gender-specific photo. Photos must adhere to UH Brand Guidelines
10. Target the recipient’s ethnicity with an ethnic-specific photo. Photos must adhere to UH Brand Guidelines.
11. A QR Code and URL for the call to action: www.uh.edu/technol-ogy/vdp
12. Include a text line similar to the following: Designed and produced by Digital Media students (then list your names).
13. Considering targeting demographics. Learn which demographic groups are less represented in each program by using the statistical tools available at https://uh.edu/ir/.
– 11 –
This will be a contest...the winning group will receive a prize from the Dean’s office and a first-place RedFest Award. Judges will be the Dean, Assistant Dean, and Director of Undergraduate Recruiting.
So far as the project grade, the rubric is different than the rubric used for other assignments. It was developed in conjunction with industry pro-fessionals at Xerox/XMPie. See below. Each individual’s grade will be “tempered” by the peer-evaluation score that student receives.
You will need to write a complete Design Concept Report, as you were taught to do in DIGM 2353.
Per the Rubric, your Design Concept Report must address “Creativity,” “Art and Print,” and “Logic.”
Grade expectations: Dr. Waite expects you to be capable and motivated professionals. No such student should be content with a grade less than “B.” Please pro-vide the attention, motivation and effort necessary to reach this grade expectation.
Test/exam policy: Blackboard exams: you may use any materials you’d like during these exams. However, you may not, under any circumstance, cheat. Focus your attention on http://publications.uh.edu/content.php?catoid=36&navoid=13063 . Note that, according to University pol-icy, your professor can take one or more of several actions if you cheat. Sanctions may include, but are not limited to: a lowered grade, failure on the examination or assignment in question, failure in the course, pro-bation, suspension, or expulsion from the University of Houston, or a combination of these. Use of content posted by other students on sites such as quizlet.com IS CHEATING. If your written answer on a quiz matches the exact verbiage of my answer key, you will get a zero.
– 12 –
Due date policy: Late work is “yesterday’s news.” In keeping with this idea, assignments must be turned in as scheduled. Please see the class schedule for specific due dates. Late work will receive a grade penalty of 10% per class ses-sion. If you cannot attend class on a day that an assignment is due, you must make arrangements to get the work to Dr. Waite no later than the next business day.
Adds/drops: Please refer to the University’s Undergraduate Catalog and the Schedule of Classes for the appropriate add/drop dates and proce-dures. Those procedures must be followed to the letter.
Incompletes: An “incomplete” grade will only be issued if the student is maintain-ing an acceptable level of achievement and cannot, due to some fac-tor beyond the control of the student, complete one or more major assignment. If a student wishes an “incomplete” grade, s/he must explain the situation to Dr. Waite in advance and make specific arrange-ments to make up missing work no later than one year after the “incom-plete” is issued.
Classroom cleanliness: Janitorial services are rarely provided in the Digital Media labs. For this reason, and to keep the equipment clean, no food or drink is allowed in the room for any reason at any time. Please clean up after yourself!
Americans Any student who may be in need of additional help under the with Disabilities Act: ADA guidelines should contact Dr. Waite ASAP. Communication Parameters: Dr. Waite truly wants to speak with you, to assist you, to help make you
successful. However, there are parameters as to what you can expect. In particular, communications of any kind (e-mail, voice mails, or texts) sent to Dr. Waite outside of business hours may be not be answered until the next business day. This is particularly true on weekends...especially Sundays.
COVID-19 Updates Since academic policies have changed frequently due to our attempts and Resources to ensure student success during COVID 19, please regularly check
https://uh.edu/provost/policies-resources/covid19/ to see if any of the Provost’s policies have superceded this syllabus. For example, in Spring 2021, faculty were informed, after the beginning of the semester, that attendance could not be counted as part of a course grade. Such a policy impacted Dr. Waite’s syllabi during that semester, so modifications to the grading scale occurred. Dr. Waite will try to keep you updated with any COVID-related policy changes.
– 13 –
DigitalMediaSeniorThesisFlowchart—Rev2019
Goal ThesisChapter Course ProfessorProblemStatement(Level1head)• Introduction.(Level2head)o Youneedsomesupportingsources,
butdon’tbeasextensiveasintheLiteratureReviewsection
o CiteusingAPA(GooglePurdueAPA)o Usethe“References”tabinWord.
• ResearchQuestion(Level2head)o Askyourresearchquestionclearly
andobviously…asaquestion.o Itneedstobemeasurable(test-
able).• SignificanceoftheStudy(Level2head)o Whyisitimportant(toyou)?o Whyshouldthereaderwanttoread
aboutwhatyoulearned?• DefinitionofTerms(Level2head)
Chapter1 DIGM3351FALL
Waiteetal
LiteratureReview(Level1head)• Whatdoothercrediblepeopleor
institutionshavetosayaboutyourquestion?
• Onwhose“backs”doyoustand?o Writeabouttheirfindings
• Don’tprovideyourownopinion• GroupsimilarideasunderLevel2headso Citeatleasttencrediblesources
usingcorrectAPAstyle.Usethe“References”tabinWord.
o Wikisarenotcrediblesources
Chapter2 Dependsonyourareaofemphasis:DIGM3252DIGM3374DIGM3356SPRING
Dependsonyourareaofemphasis:AllDigitalMediafaculty
Method• Youneedtobeabletoansweryour
researchquestion(goesbacktotheProblemStatement)throughmeasurementand/ortesting.
• GivenwhatyoulearnedintheLiteratureReview,whatareyougoingtodotoaddtotheknowledgebase?
• Writeastep-by-stepworkflow.• CreateaVISUALworkflow.
Chapter3 DIGM4372FALL
Waiteetal
ResultsandConclusions• Doyourmethod.• RESULTS:Whathappened?Level2head• CONCLUSINS:Whatdoesitmean?Level2
head
Chapters4-5 DIGM4399SPRING
AllDIGMfull-timefaculty
FINALPAPER• VisualCommunicationsJournal
Requirements• Max10pagesexcludingreferences,
tables,illustrations,andphotos
Abstract1.StatementofProblem2.ConciseLitReview3.Method4.Results5.Conclusions6.Recommendations
DIGM4399SPRING
AllDIGMfull-timefaculty
– 14 –
Nam
e:&________________________________________
Digita
l'Med
ia'Resea
rch'Project'R
ating'Ru
bric'
Cri
teri
on
5 4
3 2
1 Sc
ore
Doe
s th
e re
port
incl
ude
suff
icie
nt
expl
anat
ions
of t
he m
ain
poin
ts a
nd
avoi
d le
ngth
y di
scus
sion
s ab
out
issu
es n
ot d
irec
tly r
elat
ed to
the
poin
t of t
he p
aper
? D
oes
each
se
ctio
n m
eet i
ts p
urpo
se?
The
repo
rt ex
plai
ns th
e m
ain
poin
ts c
lear
ly.
Each
sect
ion
mee
ts it
s pur
pose
wel
l: th
e in
trodu
ctio
n cl
early
illu
stra
tes t
he
sign
ifica
nce
and
purp
ose
of th
e st
udy;
the
met
hodo
logy
acc
urat
ely
expl
ains
all
the
mat
eria
ls a
nd m
etho
ds; t
he re
sults
and
di
scus
sion
suff
icie
ntly
des
crib
es a
nd
disc
usse
s the
find
ings
; and
the
conc
lusi
on
adeq
uate
ly su
mm
ariz
es th
e fin
ding
s and
th
e im
plic
atio
ns o
f the
stud
y.
Th
e re
port
gene
rally
exp
lain
s the
m
ain
poin
ts, a
nd a
ll bu
t 1 o
r 2
sect
ions
mee
t the
ir pu
rpos
e w
ell.
So
me
sect
ions
, how
ever
, may
in
clud
e in
cons
eque
ntia
l or
irrel
evan
t det
ails
and
exp
lana
tions
.
Th
e re
port
fails
to in
clud
e su
ffic
ient
exp
lana
tion
of th
e m
ain
poin
ts a
nd a
s a re
sult,
do
es n
ot il
lust
rate
the
sign
ifica
nce
of th
e st
udy
at a
ll.
Mor
eove
r, se
vera
l sec
tions
di
scus
s irr
elev
ant p
oint
s and
do
not m
eet t
he p
urpo
se w
ell.
Is th
e st
yle
of th
e re
port
ap
prop
riat
e fo
r th
e su
bjec
t mat
ter?
Is
it a
ppro
pria
te fo
r th
e pu
blic
atio
n's
audi
ence
? Is
it
appr
opri
ate
for
the
type
of r
esea
rch
you
are
doin
g?
The
repo
rt us
es a
ppro
pria
te v
ocab
ular
y an
d te
rms a
ssoc
iate
d w
ith th
e su
bjec
t mat
ter
and
the
type
of r
esea
rch.
It i
s evi
dent
that
th
e w
riter
is a
war
e of
his
/her
aud
ienc
e.
A
lthou
gh th
e w
ritin
g is
ade
quat
e,
som
e in
appr
opria
te v
ocab
ular
y an
d te
rms a
re p
rese
nt.
Thes
e ex
pres
sion
s ind
icat
e so
me
lack
of
awar
enes
s of t
he a
udie
nce
or th
is
type
of r
esea
rch
writ
ing.
Th
e w
riter
fails
to c
onne
ct w
ith
the
audi
ence
and
doe
s not
seem
to
be
awar
e of
the
styl
e th
is
type
of r
esea
rch
requ
ires.
Inap
prop
riate
voc
abul
ary
and
use
occu
r fre
quen
tly.
Are
out
side
sou
rces
acc
urat
ely
docu
men
ted?
Doe
s th
e re
port
fo
llow
sty
le g
uide
lines
car
eful
ly?
The
repo
rt is
pro
perly
form
atte
d, u
sing
the
appr
oved
styl
e. A
ll ci
tatio
ns h
ave
been
in
clud
ed, a
nd th
e re
fere
nce
page
is
prop
erly
form
atte
d.
1
or 2
asp
ects
of t
he re
port
guid
elin
es h
ave
been
vio
late
d. T
he
cita
tion
form
at o
r ref
eren
ce p
age
cont
ains
1 o
r 2 m
inor
err
ors,
or 1
ci
tatio
n ha
s bee
n om
itted
.
M
ore
than
2 o
f the
repo
rt gu
idel
ines
hav
e be
en v
iola
ted.
M
ore
than
2 m
inor
err
ors o
ccur
in
the
cita
tion
form
at o
r re
fere
nce
page
, or 2
or m
ore
cita
tions
hav
e be
en o
mitt
ed.
Doe
s th
e re
port
sho
w e
vide
nce
of
clea
r or
gani
zatio
n? D
oes
the
repo
rt
incl
ude
all n
eces
sary
sec
tions
? Is
it
easy
for
the
read
er to
follo
w a
nd
unde
rsta
nd th
e re
port
?
The
repo
rt is
org
aniz
ed in
a c
lear
, log
ical
m
anne
r. It
incl
udes
all
nece
ssar
y se
ctio
ns
and
thou
ghtfu
l use
of t
rans
ition
s; th
e re
ader
is
abl
e to
pro
gres
s thr
ough
and
und
erst
and
the
repo
rt w
ell.
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port
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s evi
denc
e of
pl
anni
ng b
y th
e au
thor
. The
ove
rall
orga
niza
tion
of th
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port
is
gene
rally
soun
d bu
t som
etim
es
hind
ers t
he d
evel
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ent o
f eac
h id
ea a
nd se
ctio
n. T
here
are
als
o so
me
roug
h tra
nsiti
ons o
r oc
casi
onal
redu
ndan
cies
.
Th
e or
gani
zatio
nal s
truct
ure
of
the
repo
rt br
eaks
dow
n in
se
vera
l pla
ces;
issu
es a
nd
argu
men
ts a
re p
rese
nted
so
mew
hat r
ando
mly
. C
onne
ctio
ns b
etw
een
idea
s are
co
nfus
ing
or a
bsen
t.
Has
the
repo
rt b
een
care
fully
edi
ted
(gra
mm
ar p
robl
ems,
spe
lling
m
ista
kes,
pro
per
use
of
punc
tuat
ion,
and
typi
ng m
ista
kes
iden
tifie
d an
d co
rrec
ted)
?
The
repo
rt de
mon
stra
tes c
ompe
tenc
e in
En
glis
h an
d kn
owle
dge
of th
e w
riter
’s
subj
ect t
hrou
gh c
aref
ul w
ord
choi
ces.
Se
nten
ces a
re c
onst
ruct
ed sk
illfu
lly a
nd
purp
osef
ully
. O
vera
ll, th
e re
port
is w
ritte
n at
the
leve
l exp
ecte
d fo
r pub
licat
ion.
Th
e w
riter
show
s rea
sona
ble
cont
rol o
f sta
ndar
d w
ritin
g co
nven
tions
. Th
e fe
w p
robl
ems
with
gra
mm
ar a
nd u
sage
are
not
se
rious
and
do
not d
etra
ct fr
om
read
abili
ty o
f the
pap
er. W
ord
choi
ce a
nd se
nten
ce c
onst
ruct
ion
acce
ptab
ly e
xpre
ss th
e id
eas o
f the
re
port.
R
epea
ted
erro
rs d
istra
ct th
e re
ader
and
mak
e it
diff
icul
t for
th
e re
ader
s to
follo
w th
e au
thor
’s id
eas.
Wor
ds a
re o
ften
nons
peci
fic, d
istra
ctin
g, o
r su
bjec
t to
inte
rpre
tatio
n, o
r m
isus
ed.
Erro
rs in
gra
mm
ar
and
usag
e ar
e ve
ry n
otic
eabl
e an
d of
ten
affe
ct m
eani
ng.
&A&
B&C&
D&F&
Overall&Score:_________________________________&
&25
&20
&15
&10
&5&
– 15 –– 15 –
– 16 –– 16 –
– 17 –– 17 –
– 18 –
Visu
al Co
mm
unica
tions
Jour
nal S
ubm
issio
ns G
uideli
nes
8
Man
uscr
ipt F
orm
and
Sty
le »
Prep
are
man
uscr
ipts
acc
ordi
ng to
the
APA
sty
le,
incl
udin
g th
e re
fere
nce
list.
»Li
st y
our n
ame
and
addr
ess
on th
e fir
st p
age
only
. Art
icle
text
sho
uld
begi
n on
the
seco
nd
page
. »
Prov
ide
a sh
ort b
iogr
aphy
for y
ours
elf t
hat c
an
be u
sed
if th
e ar
ticle
is a
ccep
ted
for p
ublic
atio
n.
»A
ll ar
ticle
s m
ust b
e su
bmitt
ed in
ele
ctro
nic
form
on
a C
D-R
OM
or a
s an
em
ail a
ttac
hmen
t. »
Subm
it a
Mic
roso
ft W
ord
docu
men
t, m
axim
um
of 1
0 pa
ges
(exc
ludi
ng fi
gure
s, ta
bles
, illu
stra
-tio
ns, a
nd p
hoto
s). D
o no
t sub
mit
docu
men
ts
crea
ted
in p
age-
layo
ut p
rogr
ams.
»W
ord
docu
men
ts m
ust h
ave
been
pro
ofre
ad
and
be c
orre
ct.
»C
all o
ut th
e ap
prox
imat
e lo
catio
n of
all
tabl
es
and
figur
es in
the
text
. Use
the
defa
ult s
tyle
“N
orm
al”
on th
ese
callo
uts.
The
cal
l-out
s w
ill
be re
mov
ed b
y th
e de
sign
er.
»U
se th
e de
faul
t Wor
d st
yles
onl
y. O
ur d
esig
ner
has
set u
p th
e pa
ge la
yout
pro
gram
sty
les
to
corr
espo
nd to
thos
e st
yle
nam
es.
■H
eadi
ng 1
■H
eadi
ng 2
■H
eadi
ng 3
■N
orm
al
Gra
phic
s »
Be
sure
that
sub
mitt
ed ta
bles
and
oth
er a
rtw
ork
are
abso
lute
ly n
eces
sary
for t
he a
rtic
le.
»W
rite
a ca
ptio
n fo
r eac
h gr
aphi
c, in
clud
e ca
p-tio
ns in
a li
st a
t the
end
of y
our W
ord
docu
men
t. »
Elec
tron
ic a
rtw
ork
is p
refe
rred
and
sho
uld
be in
PD
F or
TIF
F fo
rmat
. »
Send
all
artw
ork
files
and
har
d co
pies
of t
hese
fil
es w
ith y
our s
ubm
issi
on.
Tabl
es »
Set u
p ta
bles
in s
epar
ate
docu
men
ts, o
ne d
ocu-
men
t for
eac
h ta
ble.
»D
o no
t att
empt
to m
ake
it “p
rett
y.”
Use
the
defa
ult W
ord
styl
e “N
orm
al”
for a
ll ta
ble
text
. D
o no
t use
any
oth
er fo
rmat
ting.
»D
o no
t use
har
d re
turn
s in
side
the
tabl
e (“
ente
r” o
r “re
turn
”).
»G
et th
e co
rrec
t inf
orm
atio
n in
to th
e co
rrec
t cel
l an
d le
ave
the
form
attin
g to
the
desi
gner
. »
Tabl
es w
ill b
e fo
rmat
ted
by th
e de
sign
er to
fit i
n on
e co
lum
n (3
.166
7" w
ide)
or a
cros
s tw
o co
l-um
ns (6
.5"
wid
e).
Art
wor
k »
Scan
pho
togr
aphs
at 3
00 p
pi re
solu
tion.
»
Scan
line
dra
win
gs a
t 800
ppi
reso
lutio
n.
»Sc
reen
cap
ture
s sh
ould
be
as la
rge
as p
ossi
ble.
» G
raph
ics
shou
ld b
e si
zed
to fi
t in
eith
er o
ne
colu
mn
or a
cros
s tw
o co
lum
ns.
■ O
ne c
olum
n is
3.1
667"
wid
e, tw
o co
lum
ns
are
6.5"
wid
e. ■
Gra
phic
s m
ay b
e la
rger
than
thes
e di
men
-si
ons,
but
mus
t not
be
smal
ler.
Visu
al C
omm
unic
atio
ns J
ourn
al S
ubm
issio
ns G
uide
lines
Visu
al Co
mm
unica
tions
Jour
nal S
ubm
issio
ns G
uideli
nes
9
Man
uscr
ipt G
uide
lines
Elig
ibili
ty fo
r Pub
licat
ion
»M
embe
rs o
f the
Gra
phic
Com
mun
icat
ions
Ed
ucat
ion
Ass
ocia
tion,
or s
tude
nts
of G
CEA
m
embe
rs, m
ay p
ublis
h in
the
Visu
al
Com
mun
icat
ions
Jou
rnal
.
Aud
ienc
e »
Writ
e ar
ticle
s fo
r edu
cato
rs, s
tude
nts,
gra
du-
ates
, ind
ustr
y re
pres
enta
tives
, and
oth
ers
inte
r-es
ted
in g
raph
ic a
rts,
gra
phic
com
mun
icat
ions
, gr
aphi
c de
sign
, com
mer
cial
art
, com
mun
ica-
tions
tech
nolo
gy, v
isua
l com
mun
icat
ions
, prin
t-in
g, p
hoto
grap
hy, d
eskt
op p
ublis
hing
, or m
edia
ar
ts. P
rese
nt im
plic
atio
ns fo
r the
aud
ienc
e in
the
artic
le.
Type
s of
Art
icle
s »
The
Visu
al C
omm
unic
atio
ns J
ourn
al a
ccep
ts
four
leve
ls o
f art
icle
s fo
r pub
licat
ion:
»1.
Edi
ted
artic
les
are
acce
pted
or r
ejec
ted
by th
e ed
itor.
The
edito
r mak
es c
hang
es to
the
artic
le
as n
eces
sary
to im
prov
e re
adab
ility
and
/or
gram
mar
. The
se a
rticl
es a
re n
ot s
ubm
itted
to a
pa
nel o
f jur
ors.
The
dec
ision
of t
he e
dito
r is
final
. »
2. J
urie
d ar
ticle
s ar
e su
bmitt
ed to
the
edito
r and
ar
e di
strib
uted
to ju
rors
for a
ccep
tanc
e/re
jec-
tion.
Jur
ied
artic
les
are
typi
cally
revi
ews
of th
e lit
erat
ure,
sta
te-o
f-the
-art
tech
nica
l arti
cles
, and
ot
her n
onem
piric
al p
aper
s. J
uror
s m
ake
com
-m
ents
to th
e au
thor
, and
the
auth
or m
akes
re
quire
d ch
ange
s. T
he d
ecisi
on o
f the
juro
rs is
fin
al.
»3.
Ref
eree
d ar
ticle
s ar
e su
bmitt
ed to
the
edito
r an
d ar
e di
strib
uted
to ju
rors
for a
ccep
tanc
e/re
ject
ion.
Ref
eree
d ar
ticle
s ar
e or
igin
al e
mpi
ri-ca
l res
earc
h. J
uror
s m
ake
com
men
ts to
the
auth
or a
nd th
e au
thor
mak
es re
quire
d ch
ange
s.
The
deci
sion
of th
e ju
rors
is fi
nal.
»4.
Stu
dent
arti
cles
are
sub
mitt
ed b
y G
CEA
mem
-be
rs a
nd a
re a
ccep
ted/
reje
cted
by
the
edito
r. Th
ese
artic
les
are
not s
ubm
itted
to a
pan
el o
f ju
rors
. The
edi
tor’s
dec
ision
is fi
nal.
Plea
se b
e aw
are
that
poo
rly w
ritte
n st
uden
t pap
ers
will
be
reje
cted
or r
etur
ned
for e
ditin
g.
Subm
ittal
of M
anus
crip
ts »
All
man
uscr
ipts
mus
t be
rece
ived
by
the
edito
r no
late
r tha
n D
ecem
ber 1
5th
to b
e co
nsid
ered
fo
r the
spr
ing
Jour
nal o
r by
June
15t
h to
be
cons
ider
ed fo
r the
fall
Jour
nal.
Incl
ude
digi
tal
copi
es o
f all
text
and
figu
res.
Pre
pare
text
and
ar
twor
k ac
cord
ing
to th
e in
stru
ctio
ns g
iven
in
thes
e gu
idel
ines
. Be
sure
to in
clud
e yo
ur n
ame,
m
ailin
g ad
dres
s, e
-mai
l add
ress
, and
day
time
phon
e nu
mbe
r with
you
r mat
eria
ls. E
-mai
l all
mat
eria
ls to
the
edito
r (ad
dres
s sh
own
belo
w).
Acc
epta
nce
and
Publ
icat
ion
»If
your
art
icle
is a
ccep
ted
for p
ublic
atio
n, y
ou
will
be
notifi
ed b
y e-
mai
l. Th
e Vi
sual
C
omm
unic
atio
ns J
ourn
al is
pub
lishe
d an
d di
s-tr
ibut
ed tw
ice
a ye
ar, i
n th
e sp
ring
and
in th
e fa
ll. P
rinte
d co
pies
are
mai
led
to G
CEA
mem
-be
rs. A
PD
F ve
rsio
n of
the
Jour
nal i
s pu
blis
hed
onlin
e at
ww
w.G
CEA
onlin
e.or
g.
Not
ice
»A
rtic
les
subm
itted
to th
e Jo
urna
l can
not b
e su
bmitt
ed to
oth
er p
ublic
atio
ns w
hile
und
er
revi
ew. A
rtic
les
publ
ishe
d in
oth
er c
opyr
ight
ed
publ
icat
ions
may
not
be
subm
itted
to th
e Jo
urna
l, an
d ar
ticle
s pu
blis
hed
by th
e Jo
urna
l m
ay n
ot b
e pu
blis
hed
in o
ther
pub
licat
ions
w
ithou
t writ
ten
perm
issi
on o
f the
Jou
rnal
. »
Subm
it A
ll A
rtic
les
and
Cor
resp
onde
nce
to:
Dan
Wils
on, d
an.w
ilson
@ill
inoi
ssta
te.e
du
or c
heck
ww
w.G
CEA
onlin
e.or
g fo
r con
tact
info
r-m
atio
n fo
r the
GC
EA F
irst V
ice-
Pres
iden
t. »
See
the
prev
ious
pag
e fo
r sty
le g
uide
lines
DIGM 3351 - Lab Projects(Subject to change with notice)
PURPOSE: TurnItIn...FOR A GRADE; Hard Copy...FOR A JOB
SessionTurnItIn
PDF/X-3 with all marks, bleeds, and slugwith Problem - Method - Solution
Hard Copy (Printed) Portfolio
18/23
28/30 VDP National Geographic
39/6 XMPie Campus - uCreate Print
National Geographic static, variable, cut, foldPhotograph of yourself doing cutting/folding
49/13 XMPie Tutorials
59/20
69/27 VDP Bakery Coupon VDP Bakery Coupon
710/4 XMPie Circle Flow
810/11
XMPie Circle Flow for VDP Term ProjectMidterm Hardcopy Portfolio DUE
910/18
Photoshoot assignment(curves, profi les, fi lters, and effects)
1010/25 Halftone Terms
Photoshoot assignment(curves, profi les, fi lters, and effects)
1111/1 Measuring Dot Values
1211/8 Raster and Vector Images
1311/15 Your photo: Color Management VDP Term Project
1411/22
Final Hard Copy Portfolio Dueincluding VDP Term Project, by 5:00 pm
Note: Each TurnItIn submission is worth 100 points. Final Hard Copy Portfolio is worth 400 points.
– 19 –
DIGM 3351 - Lab Projects(Subject to change with notice)
PURPOSE: TurnItIn...FOR A GRADE; Hard Copy...FOR A JOB
SessionTurnItIn
PDF/X-3 with all marks, bleeds, and slugwith Problem - Method - Solution
Hard Copy (Printed) Portfolio
18/23
28/30 VDP National Geographic
39/6 XMPie Campus - uCreate Print
National Geographic static, variable, cut, foldPhotograph of yourself doing cutting/folding
49/13 XMPie Tutorials
59/20
69/27 VDP Bakery Coupon VDP Bakery Coupon
710/4 XMPie Circle Flow
810/11
XMPie Circle Flow for VDP Term ProjectMidterm Hardcopy Portfolio DUE
910/18
Photoshoot assignment(curves, profi les, fi lters, and effects)
1010/25 Halftone Terms
Photoshoot assignment(curves, profi les, fi lters, and effects)
1111/1 Measuring Dot Values
1211/8 Raster and Vector Images
1311/15 Your photo: Color Management VDP Term Project
1411/22
Final Hard Copy Portfolio Dueincluding VDP Term Project, by 5:00 pm
Note: Each TurnItIn submission is worth 100 points. Final Hard Copy Portfolio is worth 400 points.