digm 4372: costing in digital media - university of houston · digm 4372: costing in digital media...
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Course Syllabus — subject to change with notice DIGM 4372: Costing in Digital Media
Fall 2017
Professor: Dr. Jerry Waite Office: Room 349 Brazos Hall Telephone: 713-743-4089 E-mail: [email protected] Web Site: www.uh.edu/tech/digitalmedia Course Web Site: www.uh.edu/tech/digitalmedia/program/courses/#!/
course/4372
Course Location: Lecture: Room 362 Brazos Hall (Sugar Land campus; section 21047). Lab 1: Room: AMG 302, (Sugar Land campus; section 21048). Lab 2: Room: AMG 302, (Sugar Land campus; section 21049).
Course Day/Time: Lecture: T 9:30–11:30 am Lab 1: TH 8:30–11:30 am Lab 2: T 1:00–4:00 pm
Office Hours: SUGAR LAND: M,T,TH,F 7:30–8:30 am or by appointment
Course Description: Principles and techniques of cost estimation for digital media production.
Prerequisite: DIGM 2351, 3351, and 3354. (2351 and 3354 waived for Graphic Communications Technology Minors)
Credit: 3 semester hours
Course Goals: This course provides the student with the opportunity to learn how to determine which materials and workflow processes are required to produce digital media projects and calculate the costs for those materials and processes.
Students completing the course will describe, demonstrate, com-
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pare, analyze, integrate, and critique Digital Media workflow and costing techniques related to:
1. the scope and function of estimating in digital media firms;
2. facility and equipment planning;3. deriving budgeted hour rates for digital media produc-
tion;4. developing a cost estimating system;5. management information systems for digital media opera-
tions;6. digital media workflows;7. paper manufacture, specification, and environmental
stewardship;8. mailing and postal regulations;9. materials planning and ordering;10. sheetfed and digital presswork;11. postpress production.
Required textbook: Ruggles, Philip K., and Polanco, Joe. Printing Estimating: Costing and Pricing Print and Digital Media. 5th ed. Sewickley, PA: PIA/GATF Press 2008 (ISBN 978-0-88362-621-4). THIS BOOK IS ESSENTIAL, but expensive. The book is available new and used from the UH Sugar Land bookstore (in Brazos Hall...[Buy New ($117.85), Buy Used ($88.40), Rent New ($97.25), Rent Used ($56.00)] and on-line ($77.49+ on Amazon). The CD that comes with the book is not absolutely necessary. So, if you buy a used copy without the CD, you’re OK.
Cost studies: National Association for Printing Leadership. Budgeted Hourly Cost Studies for Printing Operations Up to 20 Employees and Budgeted Hourly Cost Studies for Sheeted Press Operations.
PDF Files: Several handouts for the course will only be supplied in Adobe Acrobat Portable Document Format. These files can be read on any Windows, Mac, or Unix computer providing you have the correct Acrobat Reader Software. Acrobat Reader is available free of charge from the Adobe Website (www.adobe.com). You can read the files on-screen or print the files on your own print-er. However, you may not print them using the Digital Media Program’s equipment (we don’t have the budget for all the paper and toner it would take). The PDF files for this course can be downloaded from the http://www.uh.edu/tech/digitalmedia server from any computer using your web browser.
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Why 5 hours per week? DIGM 4372 is a lecture/lab class and is governed by University policy as well as policies of the accrediting bodies. First, stu-dents should understand that each hour of class credit requires three hours per week: one hour in lecture and two hours of per-sonal study/homework. Thus, a three-hour course requires nine hours per week: three in class and six on your own. However, lab earns in-class credit at one-third the rate of lecture. Thus, it takes three hours of lab to earn one hour of lecture credit. DIGM 4372 requires you to spend two hours in lecture. For those two hours, you receive two hours of credit. The three hours of lab, counted together, are worth one hour of credit. Thus, you spend five hours per week in a three-hour lecture/lab class. Remember that you still “owe” Dr. Waite a total of nine hours for the three-hour course. Nine minus five equals four. Thus, you should spend four hours per week on your own reading, studying, and working on homework and on-line quizzes. That’s the expecta-tion of this course.
Important Information: As a student of the University of Houston, information available at http://www.uh.edu/provost/policies/student/resources/ will be critical to you in insuring that your academic pursuits meet with success and that you encounter the fewest financial and academic difficulties possible. Please take a few moments to review each of the areas, and become familiar with the resourc-es detailed on the website with regard to: The UH Academic Honesty Policy: the UH Academic Calendar; Students with Disabilities; Religious Holy Day FAQs; and Other Information.
Assignments: On-Line Quizzes: There will be weekly quizzes on Blackboard. These quizzes are
open notes/open book and may be taken at your leisure during the week each quiz is available. They will form the basis of the midterm and final, although questions not appearing in the quiz-zes may be used in the exams.
Course lab project During DIGM 4372, you will be working on a group project in
which you will, among other things, write a business plan for a Digital Media business, choose a facility and design a work-space to accommodate a planned process workflow, plan the workspace’s personnel and equipment, cost out the entire proj-ect, establish budgeted hour rates, and benchmark production data. This project is worth 30% of your course grade. A rubric that will be used when grading your work is found on pages 13–14 of this syllabus.
Video Pitch: You will create an approximate three-minute video to “pitch” your project to investors, who are students in
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—Fin
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Dr. Kovach’s classes. These videos will be hosted on the DIGM program’s YouTube site. Specfics about uploading your video include:• Submit your video to Michael Dawson’s dropbox on the
DIGM server.• Videos should be compressed for YouTube and under 700
MB in size.• Any videos that use copyrighted music will be subject to
YouTube’s copyright system (could be blocked, probably will be monetized).
Samples of hard-copy proposals will be displayed in class. To see previous video pitches, please see https://www.youtube.com/playlist?list=PLJNYW29fE31HXX79Rql5DYKWsA_CxjHGo.This link is available on this course’s Blackboard site on the Week One page.
The video must be compelling and convince potential inves-tors that you know what you are doing and that your idea is worth their investment. Your Business Plan (see Proposal Portfolio below) will be the basis of the “storyline” of your video.
The team that garners the most “cash” from investors wins and will receive an A or A+ (Dr. Waite’s decision). All other groups will be graded according to the evaluation rubric shown on pages 13–14 of this syllabus.
Proposal Portfolio: Proposal portfolios must also be created. These “printed” materials are to be provided in hard-copy form and as a PDF link on your video’s YouTube site.
You will work with Mike Dawson to include your Proposal with your YouTube Video. Specfics about uploading your PDF Proposal include:• Submit your PDF to Michael Dawson’s dropbox on the DIGM
server.• PDFs must be saved as smallest file size (for the web)• PDFs must not have marks and bleeds.
You will work with Harold Halliday to print and bind your hard copy. Specfics about uploading your PDF Proposal include:• Submit your PDF to Harold Halliday’s dropbox on the DIGM
server.• PDFs must be saved as “PDF/X-1a oe PDF/X-3.”• PDFs must have marks and bleeds.
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The proposal portfolio is due in two stages: The Business Plan (Steps 1-7), which you will create using the U.S. Small Business Administration Administration’s online resource at https://www.sba.gov/starting-business/write-your-business-plan, is due in PDF form when your video is uploaded to YouTube. Expectations for your Business Plan may be found on pages 13–14 of this sylla-bus. Completed hard-copy portfolios, which must include your Business Plan as well as Appendices 1–5, are due the Tuesday prior to Thanksgiving break.
Teams will plan for one of the following Digital Media fields:• Print (digital)• Print (conventional)• Portrait Photography• Commercial Photography• Wedding/event videography• Commercial videography• Animation• Web Design• ePublishing• Graphic Design• Social Media• Transmedia• Gaming• App Development• Others: (Group must justify field to Dr. Waite)
Written Exams: There will be two exams given—a midterm and a final. The
midterm will cover all lecture material covered up to the exam. The final will cover random material covered at any time during the course. These exams will be administered on-line for a lim-ited time. The questions on the exams may or may not be those included in previous quizzes. Questions will be assigned to stu-dents randomly so that students will not receive the same exam.
Research Question/Thesis/Term Paper: Every Digital Media major is required to have a “research ques-tion.” This is an area of inquiry within Digital Media (print, Internet, photography, videography, management, leadership, logistics, sales, and so forth) that you will study outside of class time during each DIGM course you take. You should choose a question that interests you…something that you want to be an “expert” in by the time you graduate.
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In each semester of the DIGM program, beginning with 2350, you will be asked to do research on your question and, in doing so, expand your knowledge base. Then, you are to write your findings in a short (two-three page) paper that meets the APA (American Psychological Association) manuscript requirements.
In DIGM 4372 you should be working on the “method” section of your thesis.
Your thesis will culminate when you are a senior and take DIGM 4399 (Senior Thesis). In the Senior Thesis class, the goal is for you to complete a paper that can be submitted as a student arti-cle to a professional journal. A flowchart that shows how your thesis will be prepared can be found at http://sites.tech.uh.edu/digitalmedia/materials/senior-thesis-flowchart.pdf. A copy is also provided on page 15 of this syllabus.
If you are not a Digital Media major, you still have to write a short (two-three page) paper for this class on a topic related to Digital Media (see sub-areas above). Your task is to compare how the class you are taking in Digital Media supports or com-plements your major.
Your paper will be graded according to the University of Houston’s Undergraduate Writing Assessment Rubric. You can find this rubric at http://sites.tech.uh.edu/digitalmedia/materi-als/writing-rubric.pdf.
The quality of your paper is extremely important to the Digital Media program. Part of the assessment that the University and others use to evaluate our program includes the number of seniors whose theses are ranked Exemplary or Acceptable. If you earn an Unacceptable rating on your paper, the entire DIGM program and all of its students suffer.
Chapter 3 is a relatively short portion of your thesis—only a page or two—but it is very important. It really consists of two parts:• a step-by-step procedure of what you are going to do to
answer your research question. THIS PORTION IS DUE OCTOBER 22, 2017. It is worth 5% of your course grade.
• a graphic flowchart that visually depicts your step-by-step procedure. Remember that we are GRAPHICS people and your work should always include graphic components. THIS PORTION, WHICH WILL INCLUDE YOUR WRITTEN METHOD AND GRAPHIC FLOWCHART, IS DUE DECEMBER 3, 2017. It is worth 10% of your course grade.
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Although Chapter 3 is quite short, it is extremely critical to the success of your thesis. You really MUST think carefully about what you are going to do...in a step-by-step process. Does Step 2 build on Step 1? Have you completed everything you need to be prepared for Step 4? Think about it this way: have you ever tried to follow directions (like a recipe) and a step was missing? The final product didn’t work, did it? This is why you must care-fully and thoroughly write down the process you’ll follow. Try not to forget any steps you’ll need to take.
The steps you write MUST be in third person, past tense. By the time someone reads your paper, what you are planning to do now will already have been completed in the past!
Your method MUST be a process that will (at least try to) answer your question. Your method should also build upon what you’ve read and reported in your Literature Review. For example, if you read about a project that followed a particular method, you could easily adopt or adapt that method.
Your method needs to be DOABLE and AFFORDABLE. You may want to interview 1,000 people. But, can you do it within the time you have? Do you have the money to interview all those people?
Finally, WE ARE GRAPHIC PEOPLE. In addition to the written words you use to describe your method, you need to design a graphic flowchart to visually depict your procedure.
There is an example of a graphic flowchart on page 16 of this syllabus. You can also look online (search for “making a flow-chart” in Google) for solutions. Dr. Waite uses lucidchart.com a lot. There are many other resources. Just remember that you are a GRAPHICS student.
PLEASE INTERNALIZE THIS: Chapter 3 of your thesis is worth 15% of your grade. If you fail to complete this assignment, you cannot earn above an 85% in the course.
ALL STUDENTS IN THIS CLASS are strongly encouraged to meet personally with Dr. Waite to discuss this research paper/project in detail.
Netiquette in Class: UH’s buildings on the Sugar Land Satellite Campus are fully wireless capable. That means that you can log-on to the Internet from any part of any of our buildings, including the classrooms. We encourage you to bring your laptops, netbooks, and so forth to lectures so that you can take digital notes, download materi-
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als your professor provide, and take advantage of websites that your professor suggests.
However, it is extremely rude to use your laptop for surfing the web, answering e-mails, playing games, or other off-task func-tions during class. It is also a waste of your money since your lectures are packed with important information being presented by your professor who knows more about the topic than you do. You are paying money to be in class. Do not waste your money by trying to ineffectively multi-task during class!
Cellphones, PDAs, iPads, tablets, and other handheld devices fall into the same category as laptops. They should not be used for non-class activities.
Dr. Waite realizes that you are an adult and are free to squan-der your time any way you want. However, you do NOT have the right to interfere with other students who are trying to listen to lectures. Therefore, if you insist on texting, e-mailing, or surf-ing, sit in the back of the classroom where you won’t bother anybody.
Extra credit: Overall course extra credit may be earned through par-
ticipation in the University of Houston Digital Media Program’s Senior Showcase. See below.
Senior Showcase: The Digital Media Program will be hosting a senior showcase on November 9, 2017 in the afternoon. The purpose of this event is to showcase your senior portfolios to potential employ-ers, VIPs from the Sugar Land community, and UH faculty and staff. The networking event provides a great opportunity for stu-dents to meet professionals from a variety of industries and learn from successful professionals through their experiences.
All DIGM seniors are expected to participate in this event and extra credit will be given in this class to those who participate.
Please bring copies of your resume for the open networking ses-sion, pen, paper and portfolio. And, be sure to practice your 30 second introduction!
If you have any questions or need help preparing for the event, contact Priyanka Raut at [email protected] or call 713-743-5091. To schedule an appointment log on to Cougar Pathway (http://www.uh.edu/cougarpathway). You may also stop by University Career Services office in AMG room 119B between 9:30am-6pm Monday and Tuesday and 9:30am-5:30pm Wednesday,Thursday, and Friday for a quick walk-in meeting.
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More information will be provided as the date approaches.
Attendance: Attendance at all class sessions is expected. There will be a grade penalty for all absences. In other words, there is no such thing as an excused absence. Be on time for lectures! You may have to adjust your lifestyle and leave home or work early to be on time for class. You may only miss three class sessions. You may only miss three class sessions. You may be dropped after the fourth absence. Look at it this way: there is no way to make up any lecture that you miss. Notes from friends are no substitute for actually being present in class when Dr. Waite explains a concept or process. Here’s another thought: you and the taxpayers of the State of Texas are paying Dr. Waite to be present in the DIGM 4372 class. Why pay money for something you don’t take? Another notion: class sessions are like rock concerts. If you buy tickets and don’t show up for the concert, the musicians are not going to give you a repeat performance. So, you won’t get what you paid for.
Grading: Item Percent of grade Attendance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10% Exams (2 @ 10% each) . . . . . . . . . . . . . . . . . . . . . . . . . .20% Weekly quizzes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25% Lab portfolio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30% Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15%
Initial submission (written method) . . . . . . . . . . . . . . 5% Second submission (written method plus flowchart) . 10%
Grading assignment: A . . . . . 94-100 A- . . . . . .90-93 B+ . . . . . 87-89 B . . . . . . 84-86 B- . . . . . .80-83 C+ . . . . . 77-79 C . . . . . . 74-76 C- . . . . . .70-73 D+ . . . . . 67-69 D . . . . . . 64-66 D- . . . . . .60-63
Grade expectations: Dr. Waite expects students in the course to be capable and moti-vated professionals. No such student should be content with a grade less than “B.” Please provide the attention, motivation and effort necessary to reach this grade expectation.
Test/exam policy: Blackboard quizzes and exams: you may use any materials you’d like during these quizzes. However, you may not, under any circumstance, cheat. Focus your attention on the Academic Honesty Policy, linked from www.uh.edu/provost/policies/student/resources/. Note that, according to University policy, your professor can take one or more of several actions if you cheat. Sanctions may include, but are not limited to: a lowered grade, failure on the examination or assignment in question, failure in the course, probation, suspension, or expulsion from the University of Houston, or a combination of these. Use of
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content posted by other students on sites such as quizlet.com IS CHEATING. If your written answer on a quiz matches the exact verbiage of my answer key, you will get a zero on the quiz. Earn three such zeroes, and I will report you and recommend suspension.
Due date policy: Late work is “yesterday’s news.” In keeping with this idea, assignments must be turned in as scheduled. Please see the class schedule for specific due dates. Late work will receive a grade penalty of 10% per class session. If you cannot attend class on a day that an assignment is due, you must make arrangements to get the work to Dr. Waite no later than the next business day.
Text readings: Please read the text assignment for a given day before coming to class. In this way, you will better understand the lecture.
Adds/drops: Please refer to the University’s Undergraduate Catalog and the Schedule of Classes for the appropriate add/drop dates and procedures. Those procedures must be followed to the letter.
Incompletes: An “incomplete” grade will only be issued if the student is main-taining an acceptable level of achievement and cannot, due to some factor beyond the control of the student, complete one or more major assignment. If a student wishes an “incomplete” grade, s/he must explain the situation to Dr. Waite in advance and make specific arrangements to make up missing work no later than one year after the “incomplete” is issued.
Americans Any student who may be in need of additional help under the with Disabilities Act: ADA guidelines should contact Dr. Waite personally and as
soon as possible.
TechConnect: The College of Technology is excited to present TechConnect. This tool will allow you to upload your resume, research compa-nies, and apply for jobs and internships.
Please register for TechConnect by going to https://tech-uh-csm.symplicity.com. You will need to complete a profile. Once you do that, you will have access to postings by Digital Media firms.
Internships and jobs are also posted to our Facebook page. Please “like” the UH Digital Media Program page to receive notifications about these jobs.
Student Showcase: All Digital Media students are encouraged to post their best work on our site’s Student Showcase. Entries can be in any Digital Media field and from any Digital Media course.
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Please go to http://sites.tech.uh.edu/digitalmedia/form, com-plete the Student Showcase Submit Form, and upload your proj-ect. Please note that for us to approve your posting, and make it visible on the web, we must have on file for you a UH Content Release Form, which can be downloaded from the Student Showcase Submit Form.
CAPS Counseling and Psychological Services (CAPS) can help students who are having difficulties managing stress, adjusting to col-lege, or feeling sad and hopeless. You can reach CAPS (http://www.uh.edu/dsaes/uhsugarland/) by calling 713-743-5454 during and after business hours for routine appointments or if you or someone you know is in crisis. No appointment is neces-sary for the “Let’s Talk” program, a drop-in consultation service at convenient locations and hours around campus.
http://www.uh.edu/caps/outreach/lets_talk.html http://www.uh.edu/dsaes/uhsugarland/
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Audi
o
Audi
ois
ver
ycl
ear,
audi
ble,
un
ders
tand
able
,and
of
adeq
uate
/con
sist
entv
olum
e.
Mus
ical
soun
dtra
ck,i
fany
,wel
lsu
ppor
tsth
eau
dio
with
outb
eing
di
stra
ctin
g.
Audi
ois
reas
onab
lyw
elld
one,
but
m
ayh
ave
one
ortw
ovo
lum
eor
ed
iting
flaw
s. So
me
audi
om
ayb
eha
rdto
und
erst
and.
Ov
erw
helm
ing
mus
ical
so
undt
rack
.
Audi
ois
am
ateu
rish
:suf
fers
from
vo
lum
eor
edi
ting
flaw
sort
hew
ords
ar
eha
rdto
follo
wa
nd/o
rund
erst
and.
D
oesn
otre
flect
wel
lon
the
stud
ent(
s)o
rUH
.
Crite
rion
mis
sing
.
Prop
osal
:Bu
sine
ssP
lan
(fro
mS
BA)
Step
s2-6
Com
pelli
nge
xecu
tive
sum
mar
y,
mar
keta
naly
sis,
com
pany
de
scri
ptio
n,m
arke
tres
earc
hpr
oduc
t/se
rvic
elin
e,and
m
arke
ting/
sale
spla
n.Strong
reasonforinterestamonginvestors.
Adeq
uate
exe
cutiv
esu
mm
ary,
m
arke
tana
lysi
s,co
mpa
ny
desc
ript
ion,
mar
ketr
esea
rch
prod
uct/
serv
ice
line,
and
m
arke
ting/
sale
spla
n.M
aysu
ffer
from
inad
equa
tee
xpla
natio
nor
in
form
atio
n.
Poor
exe
cutiv
esu
mm
ary,
mar
ket
anal
ysis
,com
pany
des
crip
tion,
m
arke
tres
earc
hpr
oduc
t/se
rvic
elin
e,
and
mar
ketin
g/sa
lesp
lan.
Little
compellingreasonforinterestamong
potentialinvestors.
Crite
rion
mis
sing
.
Prop
osal
:Bu
sine
ssP
lan
(fro
mS
BA)
Step
7
Wel
l-con
side
red
prof
itan
dlo
ss
stat
emen
t;ca
shfl
ow;a
ndb
alan
ce
shee
tspr
eads
heet
s.Ev
enth
ough
th
isis
an
acad
emic
exe
rcis
e,it
is
obvi
oust
hata
gre
atd
ealo
fth
ough
tand
effo
rtw
enti
nto
the
crea
tion
ofth
efin
anci
al
proj
ectio
ns.
Adeq
uate
pro
fita
ndlo
ss
stat
emen
t;ca
shfl
ow;a
ndb
alan
ce
shee
tspr
eads
heet
s.So
me
thou
ght
and
effo
rtw
enti
nto
the
crea
tion
ofth
efin
anci
alp
roje
ctio
ns.
Poor
pro
fita
ndlo
ssst
atem
ent;
cash
flo
w;a
ndb
alan
cesh
eets
prea
dshe
ets.
Litt
leth
ough
tand
effo
rtw
enti
nto
the
crea
tion
ofth
efin
anci
alp
roje
ctio
ns.
Crite
rion
mis
sing
.
Prop
osal
:Ap
pend
ix1
Lo
catio
nFl
oorP
lan
Thou
ghtfu
land
effi
cien
twor
kflo
w;
use
ofsq
uare
foot
age
refle
cts
soun
dba
lanc
ebe
twee
npr
oduc
tive
and
non -
prod
uctiv
esp
ace;
th
ough
tfulc
onsi
dera
tion
ofIT
sp
ace
asw
ella
shum
ann
eeds
.
Reas
onab
lew
orkf
low
,co
nsid
erat
ion
ofp
rodu
ctiv
ean
dno
n-pr
oduc
tive
spac
e,a
nd
atte
ntio
nto
ITa
ndh
uman
-nee
ds
spac
e.
Poor
lyp
lann
edw
orkf
low
;exc
essi
ve
non -
prod
uctiv
esp
ace;
lack
of
esse
ntia
lIT
and/
orh
uman
-nee
ds
spac
e.
Crite
rion
mis
sing
.
– 14 –
Prop
osal
:Ap
pend
ix2
Eq
uipm
ent
Thor
ough
pla
nfo
requ
ipm
ent
need
s acr
ossp
rodu
ctio
nce
nter
s;
wel
l-cho
sen
mod
els(
nott
ooh
igh-
end
orlo
w-e
nd);
accu
rate
cos
ts
dete
rmin
ed.
Reas
onab
lep
lan
fore
quip
men
tne
eds,
butm
ayn
otin
clud
eon
eor
tw
oes
sent
iali
tem
sin
one
or
mor
epr
oduc
tion
cent
ers;
som
eeq
uipm
entm
ayb
eov
er-o
run
der-
pow
ered
;rea
sona
ble
cost
sde
term
ined
.
Poor
pla
nfo
requ
ipm
entn
eeds
;mor
eth
antw
oes
sent
ialp
iece
sof
equi
pmen
tneg
lect
edfo
rmor
eth
an
one
prod
uctio
nce
nter
;ina
ppro
pria
te
equi
pmen
tcho
ices
;unl
ikel
yco
sts
dete
rmin
ed.
Crite
rion
mis
sing
.
Prop
osal
:Ap
pend
ix3
Pe
rson
nel
Thor
ough
pla
nfo
rper
sonn
el
need
edto
com
plet
eth
eve
ntur
e's
task
s ;w
ell-d
eter
min
ed
wag
e/sa
lary
info
rmat
ion.
Reas
onab
lep
lan
forp
erso
nnel
ne
eded
toc
ompl
ete
the
vent
ure'
sta
sks;
may
hav
eto
ofe
wo
rtoo
m
any
empl
oyee
sin
cert
ain
task
s;
sala
ries
may
be
abi
ttoo
hig
hor
lo
w.
Poor
pla
nfo
rper
sonn
el.F
ore
xam
ple,
m
ayb
eba
sed
only
on
the
skill
soft
he
mem
bers
oft
heg
roup
.Sal
arie
ssi
gnifi
cant
lylo
wo
rhig
h.
Crite
rion
mis
sing
.
Prop
osal
:Ap
pend
ix4
Bu
dget
edH
ourR
ates
Wel
l-com
plet
edB
HR
form
;no
sign
ifica
nte
rror
sin
equi
pmen
tor
faci
litie
sspe
cific
atio
ns;c
ost
fact
ors(
such
asr
ent,
pow
er,
wag
es,w
orki
ngh
ours
,and
soo
n)
accu
rate
lyd
eter
min
eda
ndin
put.
Accu
rate
fini
shed
BH
Rs.
Reas
onab
lyw
ellc
ompl
eted
BH
Rfo
rm;o
neo
rtw
om
inor
err
orsi
neq
uipm
ento
rfac
ilitie
ssp
ecifi
catio
nso
rcos
tfac
tors
.Re
ason
able
fini
shed
BH
Rs.
Sign
ifica
nte
rror
(s)i
nBH
Rfo
rmth
at
resu
ltin
inac
cura
tea
ndu
nusa
ble
BHRs
. Cr
iteri
onm
issi
ng.
Prop
osal
:Ap
pend
ix5
Co
nditi
onso
fSal
e
Thor
ough
and
wel
lcon
side
red
chan
gest
oth
e"G
raph
ic
Com
mun
icat
ions
Tra
deP
ract
ices
"to
refle
ctth
ena
ture
and
sect
oro
fth
ech
osen
bus
ines
sent
erpr
ise.
Som
ech
ange
sto
the
"Gra
phic
Co
mm
unic
atio
nsT
rade
Pra
ctic
es"
tore
flect
the
natu
rea
ndse
ctor
of
the
chos
enb
usin
esse
nter
pris
e.
No
chan
gest
oth
e"G
raph
ic
Com
mun
icat
ions
Tra
deP
ract
ices
"to
refle
ctth
ena
ture
and
sect
oro
fthe
ch
osen
bus
ines
sent
erpr
ise.
Crite
rion
mis
sing
.
Prop
osal
:At
trac
tiven
essa
nd
Pers
uasi
vene
ss
The
over
allp
ropo
sali
sgra
phic
ally
at
trac
tive
and
com
pelli
ng;i
tis
pers
uasi
vein
con
vinc
ing
the
audi
ence
toin
vest
inth
ebu
sine
ss;
leav
esa
pos
itive
impr
essi
onth
at
refle
ctsw
ello
nst
uden
t(s)
and
UH
.
The
prop
osal
isg
raph
ical
ly
attr
activ
e,b
utm
ayla
ck
pers
uasi
vene
sso
rmay
pro
vide
a
less
-tha
n-co
mpe
lling
reas
onfo
rpe
ople
toin
vest
inth
ebu
sine
ss.
Unat
trac
tive,
poo
ratt
entio
nto
det
ail.
Fails
toa
ttra
ctin
tere
st,o
risa
ime d
at
anin
corr
ecta
udie
nce.
Ref
lect
spoo
rly
onst
uden
t(s)
and
UH
.
Crite
rion
mis
sing
.
Co
lum
nCa
lcul
atio
n:
__
____
X5
=__
____
poin
ts
____
__X
3=
____
__po
ints
__
____
X1
=__
____
poin
ts
____
__X
0=
0
Ov
eral
lSco
re
To
talp
oint
s:__
____
__
53–
60=
Exe
mpl
ary
29–
52=
Acc
epta
ble
0–2
8=
Unac
cept
able
Gr
ade
book
Mar
k
53-
60=
A
41-
52=
B
29–
40=
C
17–
28=
D
– 15 –
Digital Media Senior Thesis Flowchart
Goal Thesis Chapter Course Professor To explore the digital media industry as a whole
Pre-‐thesis preparation DIGM 2350 Zarzycka
To dig deeply into the area of digital media in which you wish to specialize
Pre-‐thesis preparation DIGM 2352 Charleville
Problem Statement • Introduction. Cite using APA. o You need some supporting sources,
but don’t be as extensive as in the Literature Review section
• What “problem” are you trying to solve? o Ask your (research) question clearly
and obviously…as a question. • Why is it a problem (issue)? o Why is it important (to you)? o Why should the reader want to read
about what you learned? • It needs to be measurable (test-‐able). • Define terms
Chapter 1 DIGM 3351 FALL
Waite
Literature Review • What do other credible people or institutions have to say about your question?
• Write about their research • Don’t provide your own opinion • Cite at least 10 sources using correct APA style. o Wikis are not credible sources
Chapter 2 Depends on your area of emphasis: DIGM 3252 DIGM 3374 DIGM 3356 SPRING
Depends on your area of emphasis: Waite Zarzycka Snyder
Method • You need to be able to answer your research question (goes back to the Problem Statement) through measurement and/or testing.
• Given what you learned in the Literature Review, what are you going to do to add to the knowledge base?
• Write a step-‐by-‐step workflow.
Chapter 3 DIGM 4372 FALL
Waite
Results and Conclusions • Do your method. • What happened? • What does it mean?
Chapters 4-‐5 DIGM 4399 SPRING
Waite Zarzycka Pierce Snyder
FINAL PAPER • Visual Communications Journal Requirements
• Max 10 pages excluding References, tables, illustrations, and photos
Abstract 1. Statement of Problem 2. Concise Lit Review 3. Method 4. Results 5. Conclusions 6. Recommendations for further study
DIGM 4399 SPRING
Waite Zarzycka Pierce Snyder
– 16 –