A direct mode of address is used by all of the band members, bar one. This attracts us to the advert and makes the visual much more powerful. The band members stand out from the background due to the colour scheme being black, particularly the blond hair and the white shirt that is being worn.The Colour scheme of balck and dark colours allows potential audience members to understand the genre of the album which in this case is Rock.

We can see, clearly what the advert is selling. In this case we are told what the new album includes, when its released and in what format you can get the album in. We are also told what is included in the album. Social media links are used so that audience members can find out more. There is use of persuasive langue, in the word “New” which drives people to want to buy the album as it is something they have not heard before.We see a change in size order from the name of the artist and album, compared to the words “new album” and the release date. Again the formatting is smaller and the smallest part is the social media link, showing us what the advertisers believe is the most important feature.

We can see very clearly, thanks to the contrasting colour and size of font, the album name and the artist. This tends to be a convention found on all adverts for an album, no matter the genre of the group.