covid-19 tracker: week 1 · • this report focuses on the insights from week 1 of lockdown. w w w...

w w w . m o m s p r e s s o . c o m 11

COVID-19 Tracker:

Week 1

By

MomSights


Background

• During this time of lockdown due to COVID-19, we have

started a weekly tracker to understand what moms are

going through during this time, what are they buying-

online vs. offline, what content are they watching, on

which platforms, their worry areas etc.

• We are covering top cities and interviewing 500 moms

every week across life stages.

• This tracker will run for the next 4-6 weeks.

• This report focuses on the insights from week 1 of

lockdown.


Target Group

Methodology

5 min web-link based survey

Sample Size achieved

500

Work Status

• Working (29%)

• Non - Working (71%)

Online survey conducted with 500 moms in top cities on Momspresso’s portal

No. of kids

2%

33%

65%

3

2

1


Demographic Coverage

• Females (100%)

• Age group:

o 25-30 years (37%)

o 31-35 years (46%)

o Above 36 years (17%)

• City:

➢ Delhi NCR

➢ Mumbai

➢ Kolkata

➢ Bengaluru

➢ Chennai

➢ Hyderabad

➢ Pune

➢ Ahmedabad

➢ Others

(includes Kanpur, Lucknow,

Jaipur, Bhopal etc.)

Geographical Coverage

Target Group


COVID – 19 Tracker Dashboard

Sentiment

Category

purchase

Online

behavior

Week 1

Apps consumed the most:

✓ WhatsApp, FB, Instagram

✓ YouTube

✓ OTT

Type of Content:

✓ Recipes/Food videos

✓ Entertainment – movies, sitcoms

✓ Art & craft ideas for kids, games, stories

Fear, Anxiety, Panic,

Uncertainty

Stocking up essentials like:

✓ Food items (Atta, Pulses, Rice, Oil)

✓ Hygiene (Sanitisers, Handwash)

✓ Home care

✓ Baby (Diapers, baby food, lotions etc.)

Luxury items :

Beverages, Candies, Premium biscuits,

Deodorants, Jams, Spreads


Sentiment & Management of Chores

w w w . m o m s p r e s s o . c o m 77Q. What comes to your mind when you hear about Coronavirus?

Associations with Coronavirus

Base: All respondents


61%

61%

66%

79%

81%

81%

85%

86%

93%

Stocking up the essential fooditems

Frequently sanitize the house

Use hand sanitizer after everyfew hours

We have isolated ourselvescompletely from family/ friends

etc.

Sanitize all the products afterbuying them/ after they get

delivered

Step out of the house only tobuy essentials

Wear masks in case we go outof the house

Give nutritious food to kids &family to improve immunity

Wash hands with soap/handwash frequently

Q. Overall, what all are you doing to fight/ protect yourself and your family from Coronavirus?

Apart from sanitization, moms are focusing on boosting child’s immunity to fight coronavirus

Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

93% 93% 91% 97% 88% 95% 100% 84%

88% 81% 84% 89% 84% 92% 100% 84%

86% 81% 81% 86% 83% 92% 95% 79%

80% 81% 82% 81% 78% 82% 68% 68%

81% 80% 79% 86% 84% 79% 89% 89%

80% 77% 82% 80% 80% 77% 79% 84%

67% 65% 66% 72% 64% 69% 74% 68%

59% 65% 66% 58% 54% 64% 74% 74%

What are moms doing to protect their family from

COVID-19?



16%

19%

21%

26%

43%

44%

44%

65%

68%

69%

82%

Cooking

Dividing household choresbetween my husband and…

Ensuring my child gets propereducation/ e-learning classes

Maintaining a balance betweenhousehold chores & office work

How to buy food items whenthey are out of stock online…

Keeping my child busy

Cleaning the house, washingutensils

Ensuring that I have enoughstock of food, groceries &…

Keep everything sanitized

Ensuring that everyone in thefamily eats healthy

Ensuring that my kid/s don’t fall sick

Q. What are your top 5 worry areas during this time?


83% 80% 80% 85% 72% 90% 89% 84%

69% 68% 70% 74% 57% 64% 53% 84%

68% 65% 66% 73% 68% 64% 58% 63%

64% 68% 66% 61% 70% 62% 63% 58%

50% 31% 41% 50% 48% 56% 37% 26%

48% 36% 46% 38% 48% 46% 47% 47%

41% 47% 49% 36% 49% 36% 47% 42%

- 43% 26% 28% 26% 18% 16% 16%

21% 22% - 18% 19% 36% 63% 42%

16% 27% 20% 22% 23% 8% 11% 26%

19% 10% 17% 13% 19% 18% 5% 11%

Top 5 worry areas of moms

Since going to the doctors is difficult at this time, moms are worried about their kids health & want to ensure they eat

healthy



19%

20%

31%

39%

41%

43%

51%

75%

84%

93%

Ensure he/she takes the e-learning classes

Finding online lessons for mychild

Stories to read

Games to play

Screen time

Art & craft ideas for my child

Not being able to send my childto play outside

How to keep my child busy

Ensuring proper nutrition for mychild

My child’s immunity

Q. When it comes to your child, what are your top 5 concerns right now?


94% 88% 95% 85% 91% 95% 100% 100%

85% 81% 85% 84% 78% 87% 95% 79%

77% 72% 76% 80% 71% 77% 58% 79%

52% 48% 58% 50% 51% 41% 42% 21%

44% 41% 39% 48% 55% 44% 47% 26%

42% 38% 42% 47% 39% 44% 42% 21%

37% 44% 38% 39% 35% 41% 42% 26%

30% 35% 30% 33% 38% 18% 16% 42%

19% 23% - 13% 22% 26% 5% 47%

16% 27% - 22% 19% 26% 47% 47%

Top 5 stressors w.r.t. kids

On one hand, building child’s immunity & ensuring proper nutrition intake is the key stressor for moms. At the same

time, since kids are at home, moms are also concerned about keeping them busy.

Moms of toddlers are also stressed about the screen time of their kids



My kids help me,

4%

I do it all by myself,

18%

My husband and kids help me,

23%

My in-laws/ parents help me,

27%

My husband

and I have divided it between us, 28%

Q. How are you managing the household chores?


My husband and I have

divided it between us27% 30% 26% 32% 26% 13% - 16%

My in-laws/ parents help

me25% 31% 37% 22% 20% 18% 21% -

My husband and kids

help me21% 28% 17% 25% 29% 38% 68% 63%

I do it all by myself 23% 6% 17% 14% 20% 23% - 16%

My kids help me 4% 5% 3% 8% 4% 8% 11% 5%

Management of household chores

COVID has been a leveler in many aspects. In these testing times, everyone in the family is sharing the load and

pitching in more…



11%

34%

36%

78%

My kids

My husband

My in-laws/parents

Myself

Q. When it comes to household chores, who all in your family do the following chores during lockdown? - Cooking

Cooking

While cooking still remains women’s responsibility, husbands are actively pitching in for other household chores*


17%

25%

46%

71%

My kids

My in-laws/parents

My husband

Myself

Dusting/ cleaning the house

8%

27%

34%

81%

My kids

My in-laws/parents

My husband

Myself

Washing utensils

5%

25%

30%

80%

My kids

My in-laws/

parents

Myhusband

Myself

Washing clothes

* More details in Annexure


Category Purchase

w w w . m o m s p r e s s o . c o m 1414Q. Out of the following list, what all items have you stocked up i.e. bought extra for 7-10 days?

Stocked up items* TOTAL Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Food items

Atta/ flour 82% 84% 78% 80% 85% 80% 87% 95% 95%

Oil, ghee 73% 73% 72% 76% 70% 72% 77% 84% 63%

Pulses, rice 71% 71% 70% 74% 67% 71% 69% 84% 42%

Sugar 70% 70% 69% 74% 67% 67% 77% 79% 58%

Vegetables, fruits 63% 67% 53% 63% 64% 58% 64% 63% 47%

Spices, masalas, salt 60% 60% 59% 61% 59% 59% 59% 79% 63%

Tea, Coffee 58% 58% 57% 59% 59% 55% 67% 84% 47%

Regular Biscuits like Parle G, Marie 56% 56% 56% 57% 53% 55% 62% 79% 68%

Cereals like cornflakes, oats, etc. 50% 50% 51% 51% 49% 45% 51% 53% 58%

Dry fruits, nuts 44% 43% 47% 48% 41% 42% 38% 32% 26%

Butter, cheese 44% 46% 38% 44% 45% 49% 49% 26% 47%

Hygiene

Handwash 69% 68% 73% 70% 66% 65% 77% 84% 63%

Sanitizer 68% 68% 65% 70% 60% 67% 79% 79% 58%

Home care

Laundry detergents 51% 51% 51% 53% 48% 55% 59% 74% 47%

Dish washing cleaning products 51% 52% 48% 49% 55% 55% 62% 47% 42%

Toilet cleaner 43% 41% 46% 47% 40% 35% 38% 26% 53%

Baby/kid related

Babycare products 44% 44% 43% 58% 40% 41% 26% - -

Diapers 41% 41% 41% 67% - - - - -

Milk food drinks like Horlicks, Bournvita 38% 40% 32% - 34% 36% 54% 68% 42%

Babyfood 35% 32% 41% 50% 28% - - - -

Personal care

Toothpaste 43% 42% 46% 42% 49% 49% 46% 58% 21%

Bath soap 43% 41% 48% 43% 45% 43% 49% 53% 42%

Medicine/ preventive items

Cough syrups 40% 41% 40% 42% 39% 43% 36% 42% 21%

Multi vitamins for adults 26% 25% 28% 30% 23% 29% 21% 5% 32%

Multi vitamins for kids 25% 25% 26% 28% 28% 26% 13% 11% 16%

Base: All respondents * More details in Annexure

Essentials are up & luxury is down: Due to panic buying, moms are stocking up staple food items, cereals, hygiene &

home care products


Panic buying drove most of the essential food items off the shelves from offline stores. Hygiene & Baby products

being picked up most from online channels. Home & personal care products are getting picked up from both the

channels, depending upon the availability

70% 68%

83%76%

82%74%

64%72%

79%

64%53%

83%

40% 34%

17%27%

53%

36% 41%54%

30% 32%

17%24%

18%26%

36%28%

21%

36%47%

18%

60% 66%

83%73%

47%

64% 59%46%

Offline Online

Q. Which of the following products are you buying more from online apps? Which of the following products are you buying more from offline apps?Base: All respondents

Food items

Hygiene

Baby related Home care


40%

44%

30%

31%

32%

36%

36%

38%

40%

42%

47%

31%

48%

40%

54%

37%

49%

62%

Batteries

Air freshners

Namkeen, chips

Sauces, ketchup

Noodles

Premium biscuits…

Jams, spreads,…

Eggs

Ready to eat food

Cooking pastes…

Pickles

Bodywash/…

Deodrant

Chocolates

Candies, mints,…

Fruit Juices

Cold drinks

Energy drinks like…

Q. Out of the following list, what all items have you stocked up i.e. bought extra for 7-10 days?

Don’t want to buy Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Beverages

Energy drinks like Red Bull 63% 60% 64% 61% 61% 51% 79% 68%

Cold drinks 44% 60% 50% 43% 43% 54% 79% 58%

Fruit Juices 37% 38% 38% 33% 42% 49% 42% 32%

Candies

Candies, mints, gums 50% 62% 51% 52% 54% 49% 74% 63%

Chocolates 39% 41% 38% 32% 36% 38% 68% 68%

Personal care

Deodorant 49% 47% 46% 45% 51% 41% 63% 63%

Bodywash/ shower gel 34% 26% 36% 23% 35% 33% 37% 26%

Food items

Pickles 48% 46% 42% 42% 55% 51% 58% 58%

Cooking pastes like ginger garlic

paste40% 48% 47% 34% 42% 44% 53% 42%

Ready to eat food 41% 36% 39% 36% 38% 41% 53% 74%

Eggs 38% 37% 33% 43% 43% 44% 53% 21%

Jams, spreads, honey 36% 37% 42% 31% 30% 33% 42% 42%

Premium biscuits like Hide &

Seek, Milano etc.36% 36% 40% 32% 26% 23% 37% 37%

Noodles 30% 37% 33% 27% 28% 21% 47% 32%

Sauces, ketchup 29% 38% 34% 26% 29% 28% 32% 42%

Namkeen, chips 29% 33% 32% 23% 39% 28% 21% 37%

Home care

Air freshners 43% 44% 45% 44% 42% 46% 63% 47%

Batteries

Batteries 40% 38% 45% 32% 39% 46% 53% 37%

Luxury items are down – in this crisis situation, moms are curbing expenditure on expensive/ luxury items like

beverages, candies, packaged food like premium biscuits etc.


Beverages

Candies

Personal

care

Food

items


Online Behaviour


8%

8%

11%

13%

13%

14%

15%

15%

16%

19%

23%

32%

38%

40%

42%

50%

75%

77%

79%

90%

Fitness apps like…

Swiggy

Sony Liv

Snapchat

LinkedIn

Grofers

Flipkart

Zee5

Voot

Pinterest

BigBasket

TikTok

Netflix

Hotstar

Amazon

Amazon Prime video

YouTube

Instagram

Facebook

WhatsApp

Q. Apart from Momspresso, which all apps are you using more after the lockdown?

Most used apps Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

WhatsApp 90% 88% 91% 86% 88% 87% 89% 84%

Facebook 80% 78% 81% 81% 81% 82% 74% 58%

Instagram 77% 78% 81% 76% 71% 72% 74% 42%

YouTube 73% 79% 80% 75% 64% 79% 84% 84%

Amazon Prime video 47% 57% 52% 50% 51% 46% 53% 47%

Amazon 40% 47% 38% 51% 48% 46% 53% 42%

Hotstar 37% 46% 45% 43% 29% 33% 47% 32%

Netflix 35% 44% 40% 38% 25% 38% 32% 21%

TikTok 36% 23% 39% 28% 32% 28% 42% 5%

BigBasket 21% 26% 22% 23% 29% 23% 32% 16%

Pinterest 15% 27% 20% 26% 22% 8% 11% 0%

Voot 15% 17% 18% 15% 14% 18% 21% 0%

Zee5 15% 16% 15% 17% 12% 21% 16% 0%

Flipkart 14% 16% 11% 22% 13% 18% 11% 16%

Grofers 12% 17% 14% 16% 16% 10% 16% 16%

LinkedIn 7% 27% 13% 14% 12% 8% 16% 11%

Snapchat 13% 12% 16% 11% 16% 15% 11% 0%

Sony Liv 12% 10% 13% 13% 12% 10% 11% 11%

Swiggy 7% 10% 7% 11% 7% 8% 0% 0%

Fitness apps like cultfit 7% 9% 7% 9% 9% 8% 5% 5%

Moms are anxious & panic stricken – they are chatting more & are constantly in touch with friends/family. In order to

keep the kids busy ,YouTube consumption has also surged.

Families are getting more time together now, watching movies, TV series etc.



Have you joined any new WhatsApp

groups after the lockdown?


Yes, 36%

No, 64%

How many WhatsApp groups have you joined

post lockdown?

Average: 2-3 groups

More than 1/3rd of moms joined around 2-3 new WhatsApp groups post the lockdown

Base: All those who said they joined new

WhatsApp groups after the lockdown


25%

25%

31%

31%

33%

34%

38%

39%

39%

44%

46%

48%

50%

66%

68%

Meditation/ meditatingtechniques

Beauty/ self-grooming tips

Online lessons for my child

Dance & workout tips,videos

Hobby ideas/ videos formyself

Yoga

How to eat healthy

Games to play at home

Stories to read for my child

Art & craft ideas for my child

Ways to build child’s immunity

Ways to build our ownimmunity

Ways to keep my child busy

Entertainment – movies, TV series

Recipe ideas + cooking /food channels

Q. What kind of content are you reading/ watching online currently?Base: All respondents

Type of content Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Recipe ideas + cooking / food

channels68% 67% 64% 69% 64% 67% 79% 68%

Entertainment – movies, TV

series64% 72% 70% 67% 59% 59% 74% 47%

Ways to keep my child busy 53% 41% 43% 52% 43% 67% 63% 53%

Ways to build our own

immunity50% 41% 49% 42% 41% 54% 63% 74%

Ways to build child’s

immunity45% 48% 46% 50% 41% 51% 47% 37%

Art & craft ideas for my child 43% 46% - 45% 49% 51% 37% 16%

Stories to read for my child 42% 33% 29% 42% 51% 51% 32% 32%

Games to play at home 38% 40% 32% 44% 41% 44% 37% 53%

How to eat healthy 38% 36% 37% 34% 38% 51% 42% 42%

Yoga 31% 40% 36% 28% 28% 46% 42% 32%

Hobby ideas/ videos for

myself30% 41% 34% 34% 32% 21% 32% 58%

Dance & workout tips, videos 25% 46% 34% 34% 25% 23% 26% 16%

Online lessons/sessions for

my child33% 26% 29% 30% 28% 54% 42% 26%

Beauty/ self-grooming tips 23% 31% 30% 23% 20% 15% 5% 42%

Meditation/ meditating

techniques22% 31% 21% 27% 32% 23% 32% 42%

Since kids & husband are at home, moms are cooking more than the usual & searching for more recipe ideas.

Kids related content on art & craft, games, stories is also getting consumed more to keep the kids busy.

Working moms are trying to keep their fitness in check by watching workout/ yoga videos.


Top things moms would like to do

post lockdown

Q. Lastly, what is that first thing you would do once the lockdown is over?


✓ Meet parents/ friends

✓ Go for shopping

✓ Take kids to a park

✓ Go to a temple/ religious place

✓ Eat out

✓ Go out for a walk

✓ Get back to fitness routine/ go to the gym

✓ Stay at home till the situation improves

✓ Go out for a drive/ travel

✓ Go for a movie


Summary


Summary

• Overall sentiment:

– There is panic and paranoia seen across

– Overall, moms are feeling scared, tensed, stressed, apprehensive, worried about kids immunity in the current situation

– And hence apart from sanitization, moms are focusing on boosting family’s immunity

– Once the lockdown is over, moms want to go out for shopping, meet their parents/friends, take kids out to a park, visit a temple & eat out

• Top stressors:

– Since going to the doctors is difficult at this time, moms are worried about their kids health & want to ensure they eat healthy

– Immunity, keeping the kids busy, and stocking up essentials


Summary

• Purchase behaviour: Going back to the basics - It is all about buying essentials right now, no time for splurging on luxury items

– Stocked up: Staples, Hygiene, Baby, Home care

– Key categories that are not getting picked up at the moment: energy & cold drinks, fruit juices, candies & chocolates, batteries, ready to eat

food items & cooking pastes, air freshners

• Digital platforms:

– Moms are anxious and worried, and are chatting more and in constant touch with friends and family – leading to higher usage of WhatsApp

More than 1/3rd of moms joined around 2-3 new WhatsApp groups post the lockdown

– FB, Instagram usage also up

– In order to keep the kids busy ,YouTube consumption has also surged.

– Families are getting more time together now, watching movies, TV series etc.

• Content consumption:

– Apart from recipes, moms are actively consuming content around ways to keep the child busy, movies/sitcoms

– Working moms are also keeping a check on their fitness

– Moms of pre teens & teens are findings ways to keep the child busy


Annexure

w w w . m o m s p r e s s o . c o m 2626Q. When it comes to household chores, who all in your family do the following chores during lockdown? - Cooking


Myself 76% 80% 72% 77% 80% 90% 100% 95%

My in-laws/ parents 34% 41% 47% 30% 26% 23% 26% 11%

My husband 31% 41% 31% 35% 41% 38% 37% 32%

My kids 11% 11% 3% 16% 12% 23% 32% 21%

Cooking


w w w . m o m s p r e s s o . c o m 2727Q. When it comes to household chores, who all in your family do the following chores during lockdown? – Dusting/ cleaning the house


Myself 74% 64% 70% 69% 68% 77% 84% 68%

My husband 43% 54% 38% 47% 55% 44% 68% 84%


My kids 17% 16% 7% 17% 29% 36% 63% 53%

Dusting/ cleaning the house


w w w . m o m s p r e s s o . c o m 2828Q. When it comes to household chores, who all in your family do the following chores during lockdown? – Washing utensils


Myself 82% 80% 74% 86% 81% 90% 100% 100%

My husband 33% 38% 34% 32% 35% 23% 42% 74%


My kids 8% 7% 3% 10% 9% 18% 32% 32%

Washing utensils


w w w . m o m s p r e s s o . c o m 2929Q. When it comes to household chores, who all in your family do the following chores during lockdown? – Washing clothes


Myself 80% 79% 74% 83% 84% 90% 95% 84%

My husband 28% 33% 26% 33% 26% 23% 42% 79%


My kids 5% 5% 2% 6% 6% - 16% 42%

Washing clothes


w w w . m o m s p r e s s o . c o m 3030Q. Out of the following list, what all items have you stocked up i.e. bought extra for 7-10 days?

TOTAL Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Kitchen cleaner 38% 38% 36% 39% 34% 43% 46% 37% 37%

Namkeen, chips 36% 37% 36% 37% 43% 32% 38% 32% 42%

Bathroom cleaner 36% 35% 40% 38% 36% 36% 31% 16% 37%

Noodles 30% 33% 25% 32% 32% 30% 33% 21% 26%

Premium biscuits like Hide & Seek,

Milano etc.26% 25% 28% 26% 28% 26% 31% 26% 37%

Jams, spreads, honey 25% 26% 23% 29% 22% 26% 28% 11% 5%

Bodywash/ shower gel 25% 24% 27% 28% 24% 28% 21% 26% 21%

Lotion/ moisturizer 24% 20% 33% 26% 23% 26% 18% 16% 21%

Ready to eat food 22% 23% 21% 28% 15% 25% 15% 21% 11%

Pasta 22% 24% 17% 18% 30% 16% 33% 26% 11%

Face wash 19% 18% 22% 27% 16% 20% 13% 0% 11%

Chocolates 17% 16% 20% 20% 17% 17% 15% 0% 5%

Fruit Juices 17% 16% 19% 20% 19% 17% 13% 11% 5%

Other categories that moms are stocking up



% bought online

% bought online Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Atta/ flour 30% 31% 26% 29% 39% 38% 31% 47%

Oil, ghee 29% 42% 28% 46% 35% 31% 25% 43%

Vegetables, fruits 16% 21% 16% 18% 27% 16% 8% 33%

Pulses, rice 20% 35% 19% 32% 27% 30% 19% 10%

Milk 19% 13% 16% 17% 27% 20% 7% 12%

Sugar 27% 24% 21% 33% 32% 21% 29% 42%

Tea, Coffee 34% 41% 30% 45% 36% 40% 45% 50%

Sanitiser 61% 59% 61% 62% 73% 57% 45% 91%

Handwash 65% 68% 59% 73% 71% 63% 85% 92%

Spices, masalas, salt 30% 23% 23% 39% 45% 24% 18% 25%

Butter, cheese 24% 14% 16% 29% 19% 10% 8% 23%

Regular Biscuits like Parle G, Marie 35% 40% 41% 36% 35% 22% 40% 50%

Diapers 86% 78% 85% - - - - -

Laundry detergents 61% 73% 56% 72% 68% 67% 70% 86%

Cereals like cornflakes, oats etc. 46% 50% 45% 53% 55% 43% 33% 67%

Bread, burger buns 16% 22% 17% 21% 17% 19% 18% 33%

Toothpaste 41% 57% 48% 59% 56% 33% 33% 45%

Dish washing cleaning products 63% 50% 59% 70% 60% 44% 50% 50%

Babycare products 74% 69% 74% 67% 76% 56% - -

Milk food drinks like Horlicks, Bournvita

etc.48% 41% 44% 57% 46% 53% 44% 40%

Q. Which of the following products are you buying more from online apps? Base: All respondents


% bought offline

% bought offline Homemaker Working 0-2 yrs. 2-4 yrs. 4-7 yrs. 7-10 yrs. 10-14 yrs. Above 14 yrs.

Atta/ flour 70% 69% 74% 71% 61% 63% 69% 53%

Oil, ghee 71% 58% 72% 54% 65% 69% 75% 57%

Vegetables, fruits 84% 79% 84% 82% 73% 84% 92% 67%

Pulses, rice 80% 65% 81% 68% 73% 70% 81% 90%

Milk 81% 87% 84% 83% 73% 80% 93% 88%

Sugar 73% 76% 79% 67% 68% 79% 71% 58%

Tea, Coffee 66% 59% 70% 55% 64% 60% 55% 50%

Sanitiser 39% 41% 39% 38% 28% 43% 55% 9%

Handwash 35% 32% 41% 27% 29% 38% 15% 8%

Spices, masalas, salt 70% 77% 77% 61% 55% 76% 82% 75%

Butter, cheese 76% 86% 84% 71% 81% 90% 92% 77%

Regular Biscuits like Parle G, Marie 65% 60% 59% 64% 65% 78% 60% 50%

Diapers 14% 23% 15% - - - - -

Laundry detergents 39% 27% 44% 28% 32% 33% 30% 14%

Cereals like cornflakes, oats etc. 54% 50% 55% 47% 45% 57% 67% 33%

Bread, burger buns 84% 78% 83% 79% 83% 81% 82% 67%

Toothpaste 59% 43% 52% 41% 44% 67% 67% 55%

Dish washing cleaning products 38% 50% 41% 30% 40% 56% 50% 50%

Babycare products 26% 31% 26% 33% 24% 44% - -

Milk food drinks like Horlicks, Bournvita

etc.52% 59% 56% 43% 54% 47% 56% 60%

Q. Which of the following products are you buying more from offline apps?Base: All respondents


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