cows chickens and you - association of corporate contributions professionals leads
TRANSCRIPT
![Page 1: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/1.jpg)
1
Cows, Chickens,… and YOU
![Page 2: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/2.jpg)
2
![Page 3: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/3.jpg)
3
The Not-So-Ideal Scenario!
![Page 4: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/4.jpg)
4
The Ideal Scenario!
![Page 5: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/5.jpg)
5
Pundits
Content
Social-Sharers
![Page 6: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/6.jpg)
6
“ It would take an army of employees to talk with all your fans and followers every day.”
- Howie G, Sky Pulse Media (social media blogger)
Not everyone has these kinds of resources…
![Page 7: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/7.jpg)
7
Key Take-Aways:
• Know your audience• Create interesting content• Design for the cows• Monitor the chickens• Adjust accordingly
![Page 8: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/8.jpg)
8
Who is doing this well?
Who is not doing this well?
![Page 9: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/9.jpg)
9
7th Generation
![Page 10: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/10.jpg)
10
Burt’s Bees
![Page 11: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/11.jpg)
11
Not so well?
![Page 12: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/12.jpg)
12
McDonald’s #McDStories
![Page 13: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/13.jpg)
13
Coke, WWF, White Can
![Page 14: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/14.jpg)
14
Key Take-Aways:
• Know your audience• Create interesting content• Design for the Cows• Monitor the Chickens• Adjust accordingly
![Page 15: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/15.jpg)
15
Thoughts?
![Page 16: Cows Chickens and You - Association of Corporate Contributions Professionals LEADS](https://reader030.vdocument.in/reader030/viewer/2022032514/55d52b84bb61ebf1498b46fe/html5/thumbnails/16.jpg)
16
Thank You!