Needs and Specifications

Odor comes from bad breath and perspiration or feminine fluid that meets bacteria. Nowadays,

existing anti-odor products are specifically just to reduce one type of odor, such as deodorant for

body odor, feminine hygiene for feminine odor, and mouthwash for bad breath.

YASAS have spread questionnaires to 100 respondents in ITB and get their needs of anti-odor

product (needs number 1-8) and their preference of anti-odor product form. Based on that, the

most important need of anti-odor product are its long-lasting effect and easy to use anytime in

oral form.

Then, we particularly propose an anti-odor product in candy form (because it is one of types oral

form that easy to use anytime) and gain their needs about this type of product (needs number 9-

13). After that, we organize the needs by rank and build product’s specifications as shown in

Table 1 below.

Table 1 List of Needs and YASAS’ Product Specifications

Metric

Number Need Specification Metric Unit Rank

Essentials

1 Long lasting effect Time Hour 5

2 The ability to reduce odor Bacteria growth Specific

growth (µ)

5

3 Sustainable base material Amount of extract %weight 5

Highly Desirable

9 Refreshing taste Amount of citric acid %weight 4

10 Chewy sensation Amount of gelatine %weight 4

Nice to Have

7 Easy to use anytime Practically used Subjective 3

8 Handy Dimention of packaging

(L,W,H)

cm 3

13 Packaging contains 10-20 pcs product Amount of product pcs 3

Not Important

4 Affordable price (Rp5.000-Rp10.000/pack) Price Rupiah 2

6 Attractive product package Colour & shape Subjective 2

12 Low sugar Amount of sugar %weight 2

Undesirable

5 Innovative product Uniqueness product Subjective 1

11 Heat resistance Melting point Temperature 1

Product Concept

Nowadays, existing anti-odor products have some shortcoming such as causing yellow stain on

clothes, damaging body health due to block sweat gland, lasting only few hours, and cannot be

applied practically. Therefore, YASAS do an innovation to develop an anti-odor product to solve

various types of odor.

The proposed idea is MARSH Jelly, Beluntas candy as an anti-odor product. MARSH Jelly is a

chewy candy which can be consumed everywhere and every time. The privileges of this product

are natural ingredients base, the ability to reduce odor, no side effects for health, and no yellow

stain on clothes. Target markets of this product are people above 7 years old because they have a

lot of activity, such as studying at school, travelling, playing, working all day, etc.

Beluntas is one of grasses which easy to find in tropical country such as Indonesia. One of the

active substances in Beluntas is flavonoids, an anti-bacterial substance. One of bacteria that react

with flavonoids is Staphylococcus sp., body odor bacteria. Flavonoids work as anti-bacterial

substance by forming complex compounds with extracellular protein that dissolved in cell walls

of microbes. Many studies have been conducted to determine the other uses of Beluntas, i.e.

antipyretic, treat lumbago, anti-inflammatory, antioxidant, Leukorea, etc.

MARSH Jelly production is eco-friendly because of natural ingredients base. So, it makes this

product has no waste that damage environment. The only one waste that produced is fiber of

Beluntas. This waste can be used as fertilizer.

Supply Chain Description

The ingredients needed to produce MARSH Jelly are obtained from suppliers, while beluntas is

obtained from beluntas yard. Those natural based ingredients are sent to factory’s ingredients

warehouse by supply trucks from suppliers that are easily found in Indonesia. So the

sustainability of MARSH Jelly’s production is guaranteed.

Product’s Quality Control (QC) is needed to be done in order to make sure that the candies

produced satisfy its specifications. Candies which are out of specifications will not be distributed

due to customer’s pleasure. After that, the candies are stored to product’s warehouses to be

packaged and distributed to consumers such as groceries stores, small stores, supermarkets, and

minimarkets as MARSH Jelly using product trucks. The distribution makes customers easier to

get the MARSH Jelly. From those stores, customers can buy this healthy and delicious MARSH

Jelly.