CPM Matrix for SBI

By:

Bachu Vinay Chaithanya

SBI Kotak Mahindra (ING Vysya) UCO Bank

Critical Success Factors Weight Rating Score Rating Score Rating Score

Brand Reputation 0.12 3 0.36 3 0.36 2 0.24Market Share 0.1 4 0.4 3 0.3 2 0.2Financial Position (Cash Res, Profit) 0.1 4 0.4 3 0.3 2 0.2

Brand Recall (Customer Perc) 0.09 4 0.36 2 0.18 2 0.18

Successful New Introductions 0.08 2 0.16 2 0.16 1 0.08

Resources & Capabilities 0.08 3 0.24 2 0.16 1 0.08Range of Products 0.08 3 0.24 3 0.24 2 0.16Advertising 0.08 2 0.16 3 0.24 1 0.08Strong Online Presence 0.07 2 0.14 3 0.21 1 0.07Branches and Network 0.06 4 0.24 4 0.24 2 0.12Customer Retention 0.05 4 0.2 3 0.15 2 0.1Price and Charges 0.05 3 0.15 3 0.15 2 0.1Sales Per Employee 0.04 3 0.12 2 0.08 2 0.08

Total 1 TWS 3.17 TWS 2.77 TWS 1.69

CPM Analysis

Industry average (Weightage) is considered on basis of analyzing banking industry.

For SBI , Kotak Mahindra ( ING Vysya) ,Total Weighted Score is > 2.5 indicates these organizations have strong internal position.

For UCO bank Total Weighted Score is < 2.5 indicates UCO have Weak internal position.

But considering score Kotak Mahindra is close to 2.5. More score is attained by Acquiring of ING Vysya Bank.