Michael Jackson - Black or White.mp4

Crack the DNA code of each person to better

communicate in a personal

way to build a meaningful

long term relationship

The challenge is to gather,

analyze and interpret billions

of data strands of customer

interaction from countless

touch points and channels

Touchpoints - 1990’S TO 2005

Consumer’s Multichannel Life

Word of Mouth

E-Mail Marketing Call Center

Physical Store

& Point of Sale

Web

TV

Radio

Newspaper & Magazines

Direct Mail

Touchpoints - 2005 onward

Physical Store & Point of Sale

Word of Mouth

Location Services

Social

Digital Scan & Barcodes

Web

Video

Chat

TV

Reviews & Recommendations

E-Mail MarketingCall Center

Mobile

Direct MailRadio

Consumer’s Multichannel Life

Newspaper & Magazines

It Is Harder Today To Know Who You Are And How To Reach You

And To Make It Even More Difficult

200 Minutes + Per Day

500 Minutes for Millennials

If you are not occupied for 8-10 seconds,

then you pick up your phone 70% - 80% of time

Mobile Usage

Human Attention Span Is Now 8 Seconds

So Where Does That Leave The Marketer?

Demand has far outstripped supply

So What Do I Think About?

No One Wants To Be A Data ScientistLess than .001% of us

can be data scientists

•Hunter/Gatherers cannever move forward

•Hunter/Gatherers mode

oLoses precious time

oConsumes energy

oStifles innovation

Marketers Are Stuck Hunter/Gatherers Mode Jared Diamond – Guns, Germs and Steel

Copyright@2001 Teradata, a division of NCR, All Rights Reserved

Sysomos Challenge

Find patterns and trends, decode messages, identify images, find people, discover associations and turn it all into commercial opportunities

So is Predictive Analytics the Best

Path for Marketers?

So Is Artificial Intelligence The Best Path For Marketers?

2M Neurons

So Is Artificial Intelligence The Best Path For Marketers?

2M Neurons 100B Neurons

500 Trillion

Operations Per Second

So Artificial Intelligence is Good but what can we do now that is

Real and Practical?

Run trillions of combinations every day andnotify user with one click to deeper visualization

of how and why insight occurred

Next step is automated insights to accelerate marketing efforts

Automated insightsrun trillions of combinations

Using statistical algorithms to discover:

Correlations, Anomalies, Accelerations, Thresholds, Associations, …

Data center can process

1 trillion operationsper second

Automated InsightsBuilt-in Insights Delivered With Platform

Guided

What I want to know

Unguided

What I don’t know

Automated InsightsPaid, Earned, and Owned

Top Rank

Trending

Influencer

Threshold

Industry

Competitor

Sentiment

Emoji

Visual

Language

Share of Voice

Customer Voice

Discovery

News Trending

Paid Media

Location

Virality

Topic Trends

Once statistical SIGNIFICANCE is reach, then associated METADATA is added to transform statistical insight

into a business insight with actionability

Automated InsightsAdding Context For Business Insights

Automated InsightsHow Will It Work?

Mobile Web Widget

API

Automated InsightsWhy Is This Different?

We believe we can help the industry move from hunter/gatherer mode to focus on their MARKETING CRAFT

By providing near real time contextual insights sifting through trillions of combinations that is humanly impossible to do