Sep 18, 2020 09:27 CEST

Craft presents: Finding Flagstaff – AJourney to the hidden heart of running.

How could a small town in rural Arizona become the center of ultra- andlong-distance running? Sportswear brand Craft is determined to find out andlaunches a unique visual campaign that journeys to the heart of running, andto life itself.

“The idea behind the campaign was to explore our ambassador Tommy Riv’shometown, Flagstaff, the iconic Arizona city that has become the unofficialcapital of long-distance running” says Daniel Högling, Craft Product &Marketing Director. “Then Tommy got sick with an aggressive form of lungcancer. So initially, we decided not to air this. But when talking to the peoplearound Tommy, they encouraged us to use it. They said, ‘That’s what Tommy

would have wanted’.”

Set to be launched at craftsportswear.com on September 17, the campaigncombines both moving and still images – the stills taken by world-renownedphotographer Emily Maye. The launch will also be the first showing of Craft’sfall and winter running collection.

For more information, please contact:

Daniel Högling, Craft Product & Marketing Director

Phone: +46 33 7223385

E-mail: daniel.hogling@craft.se

Craft is a Swedish brand specializing in clothing and gear for endurance sportswhere performance and comfort are crucial for optimal result. Working closelywith elite athletes and constantly developing new materials and technicalsolutions, Craft offers innovative training and competition apparel andfootwear for world champions and everyday heroes.www.craftsportswear.com

Contacts

Daniel HöglingPress ContactProduct & Marketing Directordaniel.hogling@craft.se+46 (0) 33 722 33 85+46 (0) 701 67 33 85