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FUJITSU and MAXSUM

Big Data and BI – An International Perspctive

Craig Baty, Fujitsu Limited

July 2017

1COMMERCIAL IN CONFIDENCE © Copyright 2013 FUJITSU LIMITED

One small step for man…

“in 1969 NASA launched a man to

the moon”

Lost in Space

The Jetsons

2COMMERCIAL IN CONFIDENCE © Copyright 2013 FUJITSU LIMITED

One small step for man…?

“in 1969 NASA launched a man to

the moon”

“Now We launch Angry Birdsinto pigs”

People creating the future

3

Waves of digital technology

Digital technology:A set of interconnectedtechnologies, including cloud,mobile, IoT, analytics, AI,and robotics, that is underpinned by security and otherinitiatives

AI and Robotics4th Wave

Internet of Things3rd Wave

50B+

Mobile Internet2nd Wave

10B in 2010

Internet1st Wave

The number of users or devices1B in 2000

by 2020

Copyright 2016 FUJITSU LIMITED4

10B1B100M10M1M 50B

Internetof

Things

20102000199019801960

MobileInternet

DesktopInternetPCMini

computerMainframe

IoT & big data bring huge growth potential to the global economy

The rise of connections

5

Standalone Led by specialists Waterfall (slow) Closed High setup cost

Value chainDigital

Ecosystem

Connect people, information andinfrastructure

Led by anyone Agile Open Low setup cost

Traditional Innovation New Type of Innovation

The old ways are no longer adequate

6

Speed Flexibility Intelligence

Months Days HardWired

Softwarecontrolled

SmartMachine

Auto-mation

Digitalization impacts

7

8 Copyright 2016 FUJITSU

Changes the Business Agenda

The IoT and AI A new industrial Revolution

Digital Transformation

Copyright 2016 FUJITSU8


Actuate

Data

Algorithms,Al technology• Learning, Insights

• Decision support

The Internetof Things (IoT)

• Connect physical world

• Sensing

Changes our view of technology

Copyright 2016 FUJITSU

Digital technologies give businesses new options for how we operate and innovate

9


TalentComplexity

SecurityAcceptability

Creates New Challenges

Organizations are facing difficult challenges in shifting to digital

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43% of C-suiteexecutives named findingtalent as the mostsignificant challenge inmeeting digital businesspriorities

66% of CEOs namedcyber security thebiggest challenge tothe company

%43 %66


Customer analysis and marketing

Traffic monitoring anddisaster prevention

Main POC and POB areas of involvement

Product traceability Factory visualization

Safety tracking (children, the elderly, etc.)

Facilities monitoringand maintenance

In-store customer flow analysis

Advanced agriculture& livestock management

PoC: Proof of ConceptPoB: Proof of Business

The era of digital transformation Achieved through advanced technologies including cloud, mobile, big data, IoT,

and AI Co-creation with customers is at the core of some 300 PoCs and PoBs currently

under way

Copyright 2016 FUJITSU LIMITED11Video 1

SBERBANK Russia’s largest commercial bank,14 territorial banks & 16,000+ branches

An efficient and secure way of handling canteen transactions at schools Needed to serve meals to students within a tight timeframe

Aimed to reduce the risk of loss or theft of cash and cards

Copyright 2016 FUJITSU LIMITED

SBERBANK

Kiosk Family

Virtual Account

Fast processing of lunch payments at 40 schools using Fujitsu’s PalmSecure Contactless & cashless payment system resulted in shorter que and improved security

Parents can now track their children’s school-based eating and spending patterns


Agency for Science, Technology and Research(A*STAR)Singapore Management University Cities increasingly face challenges related to high-density living

Establish the Center of Excellence toward the world’s first Smart Nation Dynamic Mobility Management to improve the dynamics of commuter traffic

Maritime Port Optimization to design integrated logistics of shipments


Research based on real information, using Singapore as a living lab. Process a significant amount of temporal & spatial data on Fujitsu HPC and SPATIOWL

Develop new algorithms to mitigate congestion by harvesting real data in Singapore

Access quicker routes by predicting hotspots & optimize port operations in cargo flow


Agency for Science, Technology and Research(A*STAR)Singapore Management University

San Carlos Hospital

System learned 36,000 recordsSystem was 95% as accurate as a team of 8 clinicians –but in secondsTechnology will transform healthcare over the next 20 years

Video 2: Big Data Saves Lives

1 in 15 of the adult population have suffered with depression over the last year. 4 in 15 – or 27% of the adult population - have suffered mental disorder. 90% of suicides are linked to mental disorders and 22% are linked to alcohol or substance

abuse. What can we do about it?

Digital projects

17

Digital Marketing&Retail

Mobility

Logistics

Smart factory

Work &Lifestyle

Food &Agriculture

Safety

Fintech

Maintenance ofFacility andequipment


Mobility Quality of Life

Safety

Digital transformation at 3 levels

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Apply digital to a function or a product / service

Digital Project Apply digital to the core of

business Extend Digital Ecosystem

Digital Business Move from an existing industry and work

in a new Digital Arena

Digital Arena

Co-creation Platform Orchestration

Idea

Evaluation

Trial

PrototypeDigital Technology

DigitalBusinessPlatform

DigitalizedProduct or

Service

Operation Marketing

CustomerInterface

Mobile IoT

Cloud

Security AI

Analytics


Successful Digital Transformation Requires…

Integration of new digital solutions and modernized existing core systems

Requires:

Management of a complex hybrid IT landscape running cloud alongside

on-premise IT

The right blend of digital and cloud solutions

Finding an appropriate technology partner is crucial to making informed decisions


Making it Real

Driving DigitalisationVia: Digital Bus. Platform IOT Analytics(Big Data) AI Networks Services Cloud Mobility Security 20

IoT

Mobile

Cloud

SDSI

Analytics

AI

Security

IntegratedComputing

HumanCentric

Innovation


Outcomes of digital transformation

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• From goods-selling to service-provision

• Fast value realization to meet individual customer’s need (Mass customization)

Business modeltransformation

• Better understanding of individual customers

• Maximizing Customer Experience

CustomerIntimacy

• Empowerment of employees

• Autonomous operation

OperationalExcellence

• Incorporatingintelligence in product and service

• Co-creation of innovative value with customers and partners

ProductLeadership


craig baty, fujitsu limited july 2017 - maxsum consultingcraig baty, fujitsu limited july 2017. ......

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