Crain’s Detroit Business

Ashley Hughes

NMDL Spring 2010

Quality social media strategyNew target market can expand the success of the current social media strategy.

Biggest challenge is not just to appear in social media platforms but to be active and engaged in the community, putting emphasis on the young adult audience as the target audience or “recruiting” a younger audience (aka the future generation

of business professionals). The goal is to get a stronger feedback results from social media platforms

competition and innovative technology

Companies that compete with Crain’s Communication

Nielsen Business Media

American City Business Journals

Advanstar Communications

The advertising and readership of the CDB company is dependant on the health of the economy.

Ways to reach goals

MORE readable

design for future target

audience

MORE interactive

blogs

MORE mysterious,

engaging tweets

NEW addition to the

social media strategy:

PODCAST

blogxpansion

Employee Blog incentives for employees who regularly post and engage in blog and social network sites for the benefit of CDB.

Ways unique blogging and blog community respect can increase traffic and gain target future audience.

Facebook & Twitter merger

Use links to Facebook and Twitter and make sure they visit more than one link. Each link offered gives multiple web page connections on multiple social

networks, rewarding customers for joining as friends or retweets.

Podcasts related to grad support for entry level job search

Mobile Phone TechnologyMobile phone and Apple/Google community innovations

Involve CDB in Apple App

Store and new i-pad specific

application

New networking

opportunity for business

professionals to tweet their

business networking events

from their mobile phones/

laptops

Timeline & Budget

• Launch new grad campaign for future target audience in Fall (August-September)

• Employee incentives for social networking recreationally for the benefit of CDB introduced immediately and awarded quarterly

• Construct compatible applications for Apple products (like i-pad, which is ideal for business professionals)

Allocation of Budget

• In-house Design Employees salaries for design of i-pad compatible applications

• Employee incentive awards can be either company related gifts or affiliate contributions, or professional advancement/salary compensation TBD

Tracking success on Google Analytics

Additional budget

may be necessary to

add additional

hours/emloyees to

monitor feedback on

Google Analytics,

however using this

tool will provide more

specific niche

markets for CDB to

market to.

Conclusion:

Success with new age target audience will transform goals and create new opportunities for larger target audience