Group Member Sijia Zhao(Charity)Sabrina ValadaresSirine Baassiri

Activity Two:

M.A.C

6 Words:SWIMSUIT

HOT COLOR

SEXY

PREMUM

QULITY

ACCESSORIES

SUSTAINABLE

THE MARKET LEVEL

MEDIUM HIGH

PREMIUM

A stylish lady, she is working with medium high salary, she likes to travel, more like international people and she knows M.A.C very well. She is fashion-conscious individual who is seeking a unique look.

TARGET CUSTOMERS

NEW RANGE:

ONLINE Could introduce

their new products more quickly

Gives the opportunity to offer more products

The M.A.C shopping experience analysis showed M.A.C selling online had the highest total

OFFLINE Attract more

customer to recognize new launched

5D Sense

Private Virtual Fitting Room

New technology to match M.A.C Swimsuit with M.A.C Makeup

Mobile App

M.A.C make up can be inspired from new digital match in order to innovate and create more color and make up products.

MATCH COLOR STYLE