CREATING A CULTURE OF INNOVATION IN CANCER RESEARCH UK Janine Chandler – Head of Innovation Development

Byte Breakfast Briefing

Cancer Research UK has been a pioneering and innovative organisation for over 100 years

Pioneers of radiotherapy & screening

Discovery of Cancer link

with viruses and genes

Half of global cancer drug development

As the biggest cancer research charity in the world, innovation is also critical part of fundraising

CITIZEN SCIENCE • 5m classifications • 6 times faster than pathologists and

accurate results • Hackathon with Facebook, Google,

Amazon generated 12 prototypes for our gene data

• Play To Cure phone game had 280K downloads in 120 countries

• 2014 IOF and Nominet Awards for innovation

STAND UP TO CANCER • C4 telethon •£8m income in 1st year • 1m Youtube views • Facebook likes 462K • 265K Tweets during show

DRYATHLON •Over 50,000 Dryathletes • Generated £10m income • JustGiving Best Use of Technology • IoF National Award • Winner – PR Week 2013 Award

RACE FOR LIFE APP • 60K downloads this season • Increasing fundraising levels by 37% • Anticipated increase in return rates

So how do we make innovation happen?

HAVE A CLEAR NEED FOR

INNOVATION

1

Our vision demands an innovative approach

6

A DEFINED INSIGHT LED

PROCESS

2

Our rigorous innovation development and delivery process allows us to deliver innovation

through the business

Design Plan Build Implement Monitor &

flex Evaluation

Dev

elo

pm

ent

Del

iver

y

Successful LAUNCH

MIXED PORTFOLIO

3

The innovation approach is designed to develop a mixed portfolio based on risk and reward

INC

OM

E

Strategic Brand new fundraising

models

Radical Business model innovation

High 4+ risks

incl. new infrastructure

RISK

Medium 3+ risks

incl. new infrastructure

Low 1+ risks

excl. new infrastructure

NPD Enhancement

STRONG LEADERSHIP

4

Brave leadership is critical to create the right environment

• RING FENCED BUDGET AND SUSTAINABLE INVESTMENT

• INNOVATION AND NEW PRODUCT DEVELOPMENT BOARDS TO APPROVE EXPENDITURE

•DIRECTOR LEVEL SPONSORS

•INNOVATION DIRECTOR

•FAIL FAST

•CELEBRATE SUCCESS

INNOVATION PRIORITY FOR

EVERYONE

5

Innovation is a strategic priority across the fundraising and marketing department

Staff Challenge Agile opportunities

NPD success

Any questions?