Upload File

creating a culture of content and collaboration within your b2b organization

  • Home
  • Marketing
  • Creating a Culture of Content and Collaboration Within Your B2B Organization
32
@uberflip #uberwebinar Creating a Culture of Content and Collaboration Within Your B2B Organization Hana Abaza VP Marketing, Uberflip @hanaabaza Kevin Nakao VP of Employee Engagement, TINYpulse @TINYpulse

Upload: uberflip

Post on 21-Jan-2018

209 views

Category:

Marketing


0 download

Report

TRANSCRIPT

Page 1: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Creating a Culture of Content and Collaboration Within Your B2B

Organization

Hana AbazaVP Marketing, Uberflip@hanaabaza

Kevin NakaoVP of Employee Engagement, TINYpulse@TINYpulse

Page 2: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar ☺)

Join in on

Page 3: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Stick Around For a Demo

Page 4: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Anatomy of this culture

Benefits Creating the right content

Building a culture of

collaboration

Agenda

Page 5: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

What is a Culture of Content?

Page 6: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Vision and Mission

Page 7: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Over 70% of Employees Don’t Know Company Values or Mission

Page 8: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Many Leaders Don’t Know Why Employees Love Their Job?

Page 9: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

How to Collaborate with your Team

★ GSD-A-Thon

★ Permission to Offsite

Page 10: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

How to Collaborate with your Team

★ R&R

★ Revolving Chairs

★ Cheers

Page 11: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Show Some Love

Page 12: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Don’t Compromise

Page 13: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Page 14: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Page 15: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

The Story of Our Blog

Page 16: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Go Beyond the Marketing Department

Page 17: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Culture Starts From The Top

Page 18: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Risk Taking

★ Risk-taking is critical to a culture of innovation

★ New, unforeseen opportunities arise

★ Build employee confidence

★ Spawn new ideas for revenue growth

Page 19: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Preserving Brand Consistency

Page 20: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Voice vs. Tone

Page 21: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Voice vs. Tone

It should sound like it’s coming from the same place, but not necessary

the same person.

Page 22: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

How can you teach people?

Page 23: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Brand

Page 24: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Brand

Page 25: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Brand

Page 26: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Brand

Page 27: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Identify language

that is unique to

your product and

market.

Page 28: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Aligning Content with Your Brand

Page 29: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Provide guidance

on frequently used,

(but often used

wrong) words and

phrases.

Page 30: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

Recap

★ Values

★ Recognition

★ Execution

Treasure culture and freedom

D

ELI

GHT

Delight customers

Elect to spread positivity

Lead with solutions and embrace changeIncrease communication with open engagementGo the extra mile with passion

Hold oneself accountable "BigFreedom = Big Accountability"

Page 31: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

RESOURCES

Content Culture: How to Add Your Entire Company to Your Content Teamhttp://hub.uberflip.com/h/i/269482005-content-culture-how-to-add-your-entire-company

-to-your-content-team-podcast/228348

Content in Every Corner: How Today’s Organizations Are Embracing Contenthttp://hub.uberflip.com/h/i/138412381-content-in-every-corner-how-todays-organizations-

are-embracing-content

Gain personalized, actionable feedback on boosting collaboration in your organization:

TINYpulse.com

Page 32: Creating a Culture of Content and Collaboration Within Your B2B Organization

@uberflip#uberwebinar

QUESTION TIME!

Kevin NakaoVP of Employee Engagement, TINYpulse

@TINYpulse

hub.uberflip.com TINYpulse.com

Hana AbazaVP Marketing, Uberflip

@hanaabaza


Creating B2B Exchanges with Connected Processes

Creating Connections that Foster Global Collaboration

Engage in effective collaboration with Azure AD B2B

Creating a Social Business for B2B Companies

Creating a Quality B2B Content Marketing Strategy

B2B ELECTRONIC COMMERCE: IS THIS FOR … · B2B ELECTRONIC COMMERCE: IS THIS FOR DOCUMENT EXCHANGE OR FOR NEW COLLABORATION? ... Although the potential for the B2B commerce and other

Creating Design Principles Through Collaboration

B2B Integration and Collaboration: Strategies for Building …docs.media.bitpipe.com/io_10x/io_102743/item_478933/Aberdeen B2B...B2B Integration and Collaboration: ... research study,

Chapter 4 B2B E-Commerce. B2B E-Commerce Characteristics Companies attempt to electronically automate trading transactions, communication and collaboration

BRF Feeds B2B Collaboration - Supply Chain BrainBRF Feeds B2B Collaboration One of the world’s largest food producers partners with OpenText B2B Managed Services for reliable EDI

Creating a Winning B2B PR Strategy

Creating the Right Market Message for a U.S. B2B Audience

Creating a Leading B2B Information Services GroupX(1))/globalassets/documents/...CREATING A LEADING B2B INFORMATION SERVICES GROUP 30 JANUARY 2018 2Disclaimer THIS PRESENTATION AND

CHECKLIST FOR CREATING A KNOCKOUT B2B ... for B2B...Bluleadz Checklist for Creating a Knockout B2B Website Design | 7 Publish Impactful Content That Drives SEO Results. The competition

1 Mary Lou Roberts B2B COMMUNITY AND COLLABORATION February 2009

Creating A Powerful B2B Lead Generation Engine

B2b summit creating emotional brands130612

Creating Competitive Advantage by Rethinking B2B …kth.diva-portal.org/smash/get/diva2:935655/FULLTEXT01.pdf · Creating Competitive Advantage by Rethinking B2B Software Pricing

Collaboration Solution (B2B Document Exchange) · PDF fileCollaboration Solution (B2B Document Exchange) ... • Customer Case Study Agenda ... leadership and business innovation in

Retail-Supplier Collaboration: The New Operational Imperative...A recent Aberdeen report, titled: B2B Collaboration: No Longer Optional, indicated that B2B collaboration was ranked

B2B Webinar: Creating Your Digital Roadmap. Why Now?

AsiaCALL2015 Creating Intercultural Collaboration using Online Tools

B2B Innovation - New Research on Creating Standard Operating Innovation

CREATING A LEADING SOLUTIONS PROVIDER IN B2B OILS

Preferred Architecture for Enterprise Collaboration · •What is "Preferred Architecture"? • Collaboration Edge • Expressway • B2B Communications • Mobile and Remote Access

Unlocking the value of B2B payment networks€¦ · Unlocking the value of B2B payment networks. 2 Creating Payment Energy The MasterCard / Basware ‘Creating Payment Energy’ research

5 Steps for Creating Winning B2B Videos

Creating a Culture of Collaboration

Modern ways for external collaboration – Azure AD B2B

Creating collaboration between compliance and internal audit

Creating Collaboration Among Competitive Institutions

Creating Sustainable Rural Communities through Collaboration

External collaboration with Azure B2B

Creating a B2B Content Strategy that Drives Revenue

Creating Collections Through Collaboration