Creating A Digital Media Command CenterBrian McDonald | @bmcd67

• Increase productivity

• Engage your audience

• Standardize reporting

• Monitor competitors

• Make your boss happy!

Why?

The Funnel

Don’t Get Kahn-ed

What you will learn

• Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds

• Create triggers to track outbound email, social and other digital communications into a Google calendar

• Integrate tracking calendar with Editorial Content calendar and share with a team

• Share the results with your team via Dashboards

Data Types

Infrastructure Performance

Content

KPIs

Step 1 Monitoring Station• Key phrase searches

• Hashtags

• Thought leaders

• Communities

• Competitor sites

• Social accounts

• Anything you can put in a RSS feed!

Why Monitor?• Acquire Customer

Knowledge

• Gain Competitive Advantage

• Monitor Business Influencers

• See what your community is talking about!

Real Time Search

You’re gonna need a bigger boat!

Netvibes

Daily Digital Diet

Curate and Share

Scheduling

Hootsuite Syndicator

Step 2. Triggers and Bots

Feed into Editorial Calendar

Results

Planned

Step 3. Share your Results

Shareable Dashboards

Dashboards

• Start with KPIs

• Keep it simple, easy to understand metrics

• Review with team, get feedback and modify

Questions?