creating a local change maker community
TRANSCRIPT
![Page 1: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/1.jpg)
Creating a Local Change Maker Community
![Page 2: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/2.jpg)
RECAP
![Page 3: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/3.jpg)
Last SANDBOX - Meeting of Minds 13th of January
Recapturing COP21
Activation of local change maker community
What is our role when it comes to climate change?
Interactive Workshop
4 Themes (citizen participation, education, politics and systems thinking)
Discussing challenges and opportunities
Setting ACTION POINTS
![Page 4: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/4.jpg)
The one who stood out in the endTo work against the lack of visibility and accessibility
of already established projects and initiatives
and give people the space to easily implement and start something on their own
Creating an Overarching Online Platform that pools already existing projects and initiatives, connect and inspires
collaboration while providing the space for people to easily get involved and/or create their own projects and initiatives
![Page 5: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/5.jpg)
SANDBOX Meeting #2 - Follow up
![Page 6: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/6.jpg)
Let me introduce you to...
![Page 7: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/7.jpg)
Connecting Change
MonkeyTree
![Page 8: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/8.jpg)
The MonkeyTree.Community
is a social crowdsourcing platform aiming to empower
bottom-up movements
![Page 9: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/9.jpg)
This Platform is
steered by people
empowered by NGOs, already established social initiatives
and businesses.
![Page 10: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/10.jpg)
Let me ask you a question...
![Page 11: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/11.jpg)
How many of you have already wondered ...
Why ‘something’ was not being implemented in the city?
Why did nobody ever think about that ‘something’?
Why was ‘something’ just the way it was?
Is there nothing that we can do to change ‘something’?
![Page 12: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/12.jpg)
How many of you have then thought of what this something could be?
maybe even played with this idea for a while and
thought about a way to implement it?
![Page 13: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/13.jpg)
And how many of you have then lost that idea again sooner or later because it was just not possible, too difficult, too time
consuming, too expensive, and just too utopian?
![Page 14: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/14.jpg)
You are not alone!
![Page 15: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/15.jpg)
Throughout the years we understood that…... Today, social challenges are often
Too abstract,
too overwhelming
too intangible
not relevant enough to truly invest time and money in it.
![Page 16: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/16.jpg)
Therefore we want to give people the tools to change this.
![Page 17: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/17.jpg)
In order to do this, we are working on an online platform on which people can create, fund and participate in specific, achievable,
tangible and relevant projects.
Translating global challenges into local initiatives
![Page 18: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/18.jpg)
We want to…...Give people the opportunity to share their ideas on how they want to
make a difference in their local community,
make those ideas VISIBLE
![Page 19: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/19.jpg)
![Page 20: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/20.jpg)
Who is MonkeyTree?
MonkeyTree started in 2012 as a protest to the capitalist mechanism of NGO fundraising.
…...but let’s start from the beginning…...
![Page 21: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/21.jpg)
Sandrina’s StoryI have studied International Leisure Management meaning Event management, Management of the Creative Industries, Value-based experience Design as well Marketing, Branding and Concept Development.
During my Internship 2011 that I did within a Market Research Agency I got absolutely fascinated by Social Psychology and Behavioural Analysis.
![Page 22: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/22.jpg)
Unfortunately the company I worked for sold those insights to
Coca Cola and Cadbury making
people buy stuff they do not need with money the do not
have.
![Page 23: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/23.jpg)
So, I wanted to take that fascination, the insights and the knowledge on how to make people do stuff without them noticing to another level and help NGOs and social initiatives to spread their cause - make people do good things.
![Page 24: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/24.jpg)
I decided to write my thesis on this subject - researching not just why people do good what motivates them and reward expectations they might but also how and if NGOs adapt those insights already, what their strategies are and whether they are successfully or not - the result of this study was:
![Page 25: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/25.jpg)
MonkeyTree
![Page 26: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/26.jpg)
Research Outcomes
![Page 27: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/27.jpg)
PeopleWant to unfold themselves and develop, speak up for social wrongs and are aware of the environment they live in
Break social convictions through moral and social counter actions
Integrate postmodern values as development and discovery of their own selves, live with modern values such as amusement, joyfulness, and consumer goods.
![Page 28: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/28.jpg)
Core values addressed• Social inclusion and social recognition through the community• Interaction through co-creation alongside of online as well offline activities, which create
purpose and real life connection.• Influence and recognition • Translating global challenges in local (tangible and relevant) initiatives• Seeking cluster and transparency and overview - one spot
![Page 29: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/29.jpg)
NGOs• Many NGOs face the challenge of relying too much on traditional marketing techniques• Over aged Target Groups • Relying on corporate funds and governmental subsidies• No time to investigate how to reach more individual supporters
• The community provides a new way to reach a wider base of contributors and interest groups to break out of their vicious circle
• The community creates a transnational and transparent network - also for NGOs internally to share challenges, best practices and pitfalls
• Create projects that their individual donor can really relate to
![Page 30: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/30.jpg)
Core values addressed
• Connection to its contributors• Security by overcoming competition and seeking transparency within the market but
also within their finances• Image
![Page 31: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/31.jpg)
Nowmore about MonkeyTree
what do we do?
![Page 32: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/32.jpg)
MonkeyTree
.House
.Community
.Fund
![Page 33: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/33.jpg)
Online magazine-style with all updates about what’s happening in and around MonkeyTree feat stories, interviews, article, photos, ...
![Page 34: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/34.jpg)
.CommunityAn online crowdsourcing platform
in which global issues are translated into local initiatives
![Page 35: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/35.jpg)
Some Project Examples … and their challenges
![Page 36: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/36.jpg)
Momentum:
Public Fridge / People LOVED the idea
Invited to speak at several occasions
Challenges:
Legal Issues
Trust / Community Building
...
![Page 37: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/37.jpg)
Share Shop
Momentum:
Workshop / Inspiration
InnBetween offered Location
Challenge:
Initiator moved away
Project died
![Page 38: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/38.jpg)
Sustainability AppMomentum:
Initiation
Workshop
Challenge:
Difficulties scheduling follow up meetings (everybody on their own agenda)
Not everybody on Facebook / Lack of communication platform
Missing IT knowledge / Developer
![Page 39: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/39.jpg)
On The MonkeyTree.Community Platform we could turn those challenges into
opportunities and keep the momentum those initiatives created
![Page 40: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/40.jpg)
Features- Group Support pooling Experts and professionals on certain subject (IT/Legal support,
…)- Upload and get involved in projects directly – easy communication and availability to
‘switch’ initiator- Post and accomplish Kindness Challenges- Blog stream (#theme, #topic, #content) – get inspired - Profile (summary of all your work on the community)- Map (find projects easy) - overview- Copy Paste projects from one city to the other - Connect with NGOs and other established Organisations to gain support and network- …
![Page 41: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/41.jpg)
.Fund
![Page 42: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/42.jpg)
How do we finance the projects
initiated? Not everything just works out with
good connections, inspirations and a
good will…
![Page 43: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/43.jpg)
• We implemented a ‘Redistribution System’• People/Organisations pledge to give 1% of their monthly income
back to the community • Fund will be distributed to all members of the community who then
decide which projects they would like to support• Projects can request their fund at any time
![Page 44: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/44.jpg)
![Page 45: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/45.jpg)
We gave workshops to
NGOs
![Page 46: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/46.jpg)
We built a Beta version of the Platform
![Page 47: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/47.jpg)
![Page 48: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/48.jpg)
Ronja Joined!
Gained experience in office administration & management, organisational structuring (5 years), project management (1 year).The urge to take action onto a fairer world got bigger and bigger, therefore I joined MonkeyTree 2015.
![Page 49: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/49.jpg)
‘I want to take action - I want to turn my passion into my profession.’
With MonkeyTree I aim to help people get their initiatives and ideas off the ground but also to support NGOs and Organisations with their internal challenges.
![Page 50: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/50.jpg)
Since last year, MonkeyTree not just offers creative support
but also (re)structural assistance and consultancy.
![Page 51: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/51.jpg)
Maastricht meets MonkeyTree
![Page 52: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/52.jpg)
In order to set up our platform, and proof its functionality
we decided to move the idea
offline...
![Page 53: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/53.jpg)
1 Day - 3 Topics
Neighbourhood Solidarity
(InnBetween)
How can we create a more inclusive
society?
Global Responsibility
(Soup Solo)
How can we give people a feeling/
understanding of a global responsibility
that they can act upon?
One Planet
(LBB Eetcafe)
How can we engage people into a more sustainable living?
![Page 54: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/54.jpg)
![Page 55: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/55.jpg)
After the Festival was over, The Re:evolution established as a steady initiative – still focusing on inspiring the community and providing
an impact toolkit for social change
![Page 56: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/56.jpg)
Challenges of the past 4 years
space issues
commitment of supporters
finance / not entrepreneurial enough
![Page 57: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/57.jpg)
What is happening at the moment?
![Page 58: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/58.jpg)
Working on a new
platform
![Page 59: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/59.jpg)
New Platform until to be launched in May/June!
![Page 60: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/60.jpg)
Partnering up with other organisations
![Page 61: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/61.jpg)
New HeadquartersThe Atelier * Hoogfrankrijk 27
![Page 62: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/62.jpg)
Setting Up the Stichting to get the Fund Rolling
![Page 63: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/63.jpg)
What’s Next?
![Page 64: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/64.jpg)
Co-Creating MonkeyTree.Communit
y
![Page 65: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/65.jpg)
What is your main goal? Who do we need to reach this goal – and what are the different
milestones involved to get there? What would you use the community platform for? What success factor/challenges would you define?
![Page 66: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/66.jpg)
The next six months are in the light of building up
MonkeyTree.Community and creating the first local change maker hot-spot here in Maastricht – giving you the tools
to create the change you want to see
To do so, together with the Green Office Maastricht, we will organise one Sandbox Meeting every month focusing on one aspect of ‘becoming a
change maker’ and introducing you to the different tools we believe are essential to steer change locally.
![Page 67: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/67.jpg)
![Page 68: Creating a Local Change Maker Community](https://reader035.vdocument.in/reader035/viewer/2022070513/58863c3c1a28aba0188b697b/html5/thumbnails/68.jpg)
Thank You!