creating a marketing action plan
DESCRIPTION
Every organization needs a marketing plan, and to have impact it needs to be strategic. This presentation took people through a step-by-step process on how to create a strategic marketing plan. First, you have to have a vision for your business. Where do you want it to be in 3-5 years. Second, you need to identify your target market - in details! Next, you'll do a competitive analysis then, review available and appropriate marketing strategies to find those that fit your needs, budget and target market. Then, you add the to do list. Good luck in creating your marketing action plan.TRANSCRIPT
CREATING A
MARKETING ACTION PLAN
Presented By: Ann Ranson
August 15, 2013
“Don’t worry about what the world needs. Ask what makes you come alive and do that. Because what the world needs are people who have come alive”.
Howard Thurman
NOW
The Agenda
• Marketing Overview• Considerations• Marketing Terms• Target Markets• Marketing Strategies• Marketing Plan • What to do NOW?• Do it NOW• Need Help?
Considerations
• Social Responsibility – Triple Bottom Line• Social Enterprise – Mission with Profit• Civility
Marketing & Terms
• Marketing Overview• Terms
• Vision• Mission• Goals• Objectives• Strategy• Tactics
?
Target Market
• Why have a target market?• What is a target market?• Kimberly Sue• What does your target market look like?
Marketing Strategies
Mandatory• Website• Email• Collateral/Marketing Materials• Your Story• Direct outreach
Marketing Strategies
Optional• Choose based on talents/skills, budget and interests• Select 3-4 different strategies MAX at any one time• For example:
• Networking• Speaking• Social Media• Writing
Q&A
Marketing Plan Template
And NOW….
Get it Done NOW!
What you receive:
One Day, One-on-One, Custom
• Choose to Focus On:• Target Market• USP• Tagline, byline & elevator
speech• Brand audit• Marketing Strategies
• And EVERYONE will leave with an initial action plan!
Regular Price: $1897 Conference Price: $1597
Get it Done NOW!
What you receive to get it done Now:
• Five Audio Discs with instructions and tips
• White Paper: “The Case for Socially Responsible Strategy”
• BL3 Assessment Tool• SWOT Analysis• Worksheets
Finish the workbook, and have a completed
Strategic Plan!Regular Price: $297 Conference Price: $197
Get it Done NOW!
What you receive to get it done Now:
• One Audio Disc with instructions and tips
• Target Market Worksheet
• SWOT Analysis• Brand Audit checklist• Marketing Calendar • PLUS extra Worksheets
Finish the workbook, and have a completed
Strategic Plan!Regular Price: $197 Conference Price: $97
What to do NOW?
• Decide where social responsibility and civility fits within your organization
• Describe your target market• Set your marketing goals and objectives• Review and prioritize your marketing strategies• Complete your marketing plan• Get it Done NOW!
