creating a marketing strategy
DESCRIPTION
A brief summary of what you need to do BEFORE developing a marketing strategyTRANSCRIPT
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Creating a New Marketing Strategy
What you need to know beforehand
Understand ImproveMeasure
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Contents1. Why?
2. When?
3. What you need to know beforehand
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Why?1. Because you don’t currently have a strategy in place
2. Maybe you aren’t following your current strategy
3. Your current strategy isn’t delivering on what you want
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When?1. If it’s not working
NOW
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What you need beforehand
1. What does your ideal customer look like?
Industry?
Company size?
Who’s the decision-maker?
Where are they?
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What’s happened before now?
1. What is your marketing resource currently producing?
Both Time & Money
Sales opportunities?
Cash in the bank?
Web traffic?
Networking connections?After all – it’s all
about bringing in more money!
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Current marketing performance?
1. Is your marketing bringing in more money than you’re spending?
YES NO
2. Which of your marketing channels is producing the best return on investment (ROI)?
http://Face to face networking?
? Account mgmt
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Why do this?1. If you don’t have accurate information on how each marketing
campaign is delivering, how can you make the right decisions?