creating a complete video marketing strategy
TRANSCRIPT
Creating a Complete Video Marketing Strategy
Nick GreasleyField Marketing Manager, EMEA@nickgreasley@brightcoveuk
Brightcove Inc.
Online Video is Everywhere
Video represents the majority of traffic on the web today – and it is growing! Video is exploding on mobile devices Video is proliferating on social media services: Facebook, Twitter, Snapchat, etc.
Why?Impactful in engaging peopleRapid technological innovations: bandwidth, improving tools / standards for creation, distribution, management
Brightcove Inc.
Brightcove Inc.
Video Increases Awareness
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Mobile
Video Moves Engagement
©2014 Brightcove Inc15 |
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
Video Moves Conversion
Brightcove Inc.
Brightcove Inc.
Brightcove Inc.
PLAYER CUSTOMISATION: CALLS TO ACTION
Guided Selling
Conversion Tools
Brightcove Inc.
Video Moves Retention & Advocacy
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Brightcove Inc.
©2014 Brightcove Inc27 |
How Do YouKnow If This Is Success?
Best Practices
Macro level analytics Total viewsPlay ratesDevice typesReferral sourcesMicro level analyticsEngagement ratesTime viewed
The most comprehensive suite of video technologies for the needs
of the modern marketer
©2015 Brightcove Inc30 |