creating a managble video content strategy
DESCRIPTION
How you and your business can be using video to promote and market your company. How to put a video content strategy in place.TRANSCRIPT
Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
Creating a Video Content Marketing Strategy
#mymoTraining
• Why video is so important
• How to fit video into your marketing strategy
• Uses for video
• Shooting videos
• Promoting your videos
• Measuring the performance of your Channels
What we’ll cover today…
#mymoTraining
By the end of 2015, 86% of all content online will be video
#mymoTraining
Business Objectives
Plan EngageAnalyseListen
Who will manage or
channels and when
What’s being said about you or your competitors
What will your response be
Have well prepared lines to
take
ALL social media activity is about delivering on your...
#mymoTraining
How to fit video into your marketing strategy
• Revisit your business objectives
• Ensure there is a ‘video-friendly’ culture within your organisation
• Make sure your website is mobile enabled
• Allocate a budget
• Think about your content ‘pipeline’
#mymoTraining
Uses for video
• Promotional films• Testimonials/interviews with customers• Interviews with staff• Use of humour to convey a dry subject• Video press releases / video blogs• Presentations/keynote speeches• Podcasts/vodcasts• Leverage applications such as Animoto• Sales
#mymoTraining
Shooting videos
• Prepare a brief
• Create a storyboard and writing a script
• Filming – some handy hints
• Edit your video
#mymoTraining
Promoting your videos - organically
• Embedded within Microsoft Office applications – Outlook, Word, Excel, PowerPoint
• On your website or a specialist landing page• Email signatures• Traditional marketing – brochures, adverts, PR, fliers, posters• Email campaigns• Blogs• Facebook Pages• Twitter• LinkedIn personal and company profiles• Google+ Page• Other social networks – Tumblr, Pinterest, Viddy, Vimeo
#mymoTraining
Promoting your videos – using advertising
• YouTube Video Adwords
• Facebook boosted or targeted posts
• LinkedIn sponsored company updates
• Sponsored tweets
#mymoTraining
Measuring the performance of your Channels
• Test and measure
• YouTube Analytics
• Google Analytics
• Social Mention
• Set key performance indicators (KPIs)
#mymoTraining
Wrap Up
• Create a defined video content marketing strategy to help you achieve your business goals.
• Create the right culture within your organisation.• Be creative in how you use video. • Set some sort of budget aside. • Be proactive. • Promote your videos.• Test and measure.
#mymoTraining
Follow us for hints & tips, current Social
Media news and course information @mymoTraining
#mymoTraining
LinkedIn.com/company/Business-Training-Made-Simple
Facebook.com/madesimplegroup
Google.com/+BusinesstrainingmadesimpleCoUk
http://www.pinterest.com/mymotraining/
www.businesstrainingmadesimple.co.ukwww.businesstrainingmadesimple.co.uk