creating a social media policy for your business 072511 final

8/6/2019 Creating a Social Media Policy for Your Business 072511 FINAL

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How To Draft A Social Media Policy For Your

Company

John Trader ± Communications Specialist, Public Relations and Social Media, M2SY

Technology

If tweeting during the presentation, please use hash tag #smpolicy

@John_Trader1 @m2sys [email protected]

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Agenda

� Why Let Employees use Social Media?

� Why Have a Social Media Policy?

� Elements of an Effective Social Media Policyo

Policy and Platformso Image

o Etiquette

o Community

o Common Occurances

o Respect and Protect

o Productivity and Valueo Monitoring

� Resources

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With great power comes great

responsibility.

-- Uncle Ben, Spiderman

Why let Employees use Social Media?

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What Does Social Media Mean?

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� Leverage your brand

� More customers and prospects

use social media

� Employee retention and hiring

� Engaged employees are more

valuable

� Reinforces a strong, positive culture

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� Trust employees to make the

right decisions

� Accountability

� Millennials expectations

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Why have a Social Media Policy?

� Employees are digital footprint

� Allows you to spell out companys

beliefs

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Why have a Social Media Policy?

� Where are the opportunity and risks?

� Is it better to develop at the beginning or develop organically?

� What should the employee take away after reading the policy?

� Who should the policy be distributed to?

�How much information should we include?

Additional Questions to Answer

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Elements

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Elements of a Good Social Media Policy

Policy Should Come Before Plan

I = Policy

E = Plan

C = If plan has already been developed

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Define Platforms and Channels Covered

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Image

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Company Specific or Personal Accounts?

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Company Specific or Personal Accounts?

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Consistency

Coca-Cola Facebook Page Coca-Cola Twitter Page

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Take Responsibility for What You Write

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Etiquette

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� No personal attacks

� Dont poke or goad crazy people

� Dont use slurs, derogatory,

inflammatory language

� Refrain from offensive jokes or

comments

� Stay away from discussions on

religion or politics

Using Common Sense

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Some Examples of What Not to Say

Kenneth Cole Disaster Red Cross Slip Up

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Reminders to Include on Etiquette

� Stress the permanency of the Internet things do not disappear!

� Dont make promises you cant keep

� Be quick to correct mistakes and admit that you are wrong

� Consistency - stick to proper etiquette on company and personal accounts

� Remind what is acceptable and what is not

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Community

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Balance of Personal and Professional Information

� The 80/20 rule?

� Be real

� Be transparent

� Not a competition

�Stay away from pseudonyms and

false screen names

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Common Occurrences

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Negativity & Complaints How do You Handle?

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Which Topics are Off Limits?

� Religion

� Politics

� Competition

� Jokes

� General rule keep your emotions in check

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Respect & Protect

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Copyrights, Trademarks, Fair Use & NDAs

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� Make employees aware of their obligations

� Set clear guidelines define

� When in doubt, ask

� Policy on using personal accounts

Confidential and Proprietary Information

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Productivity & Value

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� Execute core competencies

� Find the right balance

� Respect work committments

� Set priorities

Productivity

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� Return on engagement

� Identifying opportunities

� Relevance

� Up-to-date (real time)

� Alignment

Value

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Monitoring

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Monitoring

� Make privacy guidelines clear and

understand the laws

� Define platforms covered

� Set parameters for pre-

employment screening

� Invest in monitoring software

� Involve legal

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Resources

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Books

The Social Media Management Handbook Nick Smith, Robert Wollan, Catherine Zhou

Creating a Social Media Policy for Your Company Steve Helland

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization Oliver Blanchard

Monitoring Software

http://employee-monitoring-software-review.toptenreviews.com/

http://monitoring-software-review.toptenreviews.com/

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Companies

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Web sites

http://www.techipedia.com/2008/social-media-etiquette-handbook/

Etiquette

Policy

http://www.compliancebuilding.com/about/publications/social-media-policies/

Monitoring

http://www.natlawreview.com/article/employers-using-social-media-to-monitor-

employees-risks-and-liability

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Q & A

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