creating a social media policy for your business
DESCRIPTION
Information on why it's important to allow employees to use social media channels and tips on how to create an effective social media policy.TRANSCRIPT
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How To Draft A Social Media Policy For Your Company
John Trader – Communications Specialist, Public Relations and Social Media,
M2SYS Technology
If tweeting during the presentation, please use hash tag #smpolicy
@John_Trader1 @m2sys [email protected]
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Agenda
• Why Let Employees use Social Media?• Why Have a Social Media Policy?• Elements of an Effective Social Media Policy
o Policy and Platformso Imageo Etiquetteo Communityo Common Occuranceso Respect and Protecto Productivity and Valueo Monitoring
• Resources
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“With great power comes great responsibility.”
-- Uncle Ben, Spiderman
Why let Employees use Social Media?
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Why let Employees use Social Media?
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Why let Employees use Social Media?
What Does Social Media Mean?
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Why let Employees use Social Media?
• Leverage your brand
• More customers and prospects use social media
• Employee retention and hiring
• Engaged employees are more valuable
• Reinforces a strong, positive culture
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Why let Employees use Social Media?
• Trust employees to make the right decisions
• Accountability
• Millennials expectations
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Why have a Social Media Policy?
• Employees are digital footprint
• Allows you to spell out company’s beliefs
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Why have a Social Media Policy?
• Where are the opportunity and risks?
• Is it better to develop at the beginning or develop organically?
• What should the employee take away after reading the policy?
• Who should the policy be distributed to?
• How much information should we include?
Additional Questions to Answer
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Elements
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Elements of a Good Social Media Policy
Policy Should Come Before Plan
I = Policy E = PlanC = If plan has already been developed
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Elements of a Good Social Media PolicyDefine Platforms and Channels Covered
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Image
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Elements of a Good Social Media Policy
Company Specific or Personal Accounts?
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Elements of a Good Social Media PolicyCompany Specific or Personal Accounts?
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Elements of a Good Social Media PolicyConsistency
Coca-Cola Facebook Page Coca-Cola Twitter Page
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Elements of a Good Social Media PolicyTake Responsibility for What You Write
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Etiquette
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Elements of a Good Social Media Policy
• No personal attacks
• Don’t poke or goad crazy people
• Don’t use slurs, derogatory, inflammatory language
• Refrain from offensive jokes or comments
• Stay away from discussions on religion or politics
Using Common Sense
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Elements of a Good Social Media Policy
Some Examples of What Not to Say
Kenneth Cole Disaster Red Cross Slip Up
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Elements of a Good Social Media Policy
Reminders to Include on Etiquette
• Stress the permanency of the Internet – things do not disappear!
• Don’t make promises you can’t keep
• Be quick to correct mistakes and admit that you are wrong
• Consistency - stick to proper etiquette on company and personal accounts
• Remind what is acceptable and what is not
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Community
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Elements of a Good Social Media Policy
Balance of Personal and Professional Information
• The 80/20 rule?
• Be real
• Be transparent
• Not a competition
• Stay away from pseudonyms and false screen names
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Common Occurrences
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Elements of a Good Social Media Policy
Negativity & Complaints – How do You Handle?
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Elements of a Good Social Media Policy
Which Topics are Off Limits?
• Religion
• Politics
• Competition
• Jokes
• General rule – keep your emotions in check
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Respect & Protect
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Elements of a Good Social Media PolicyCopyrights, Trademarks, Fair Use & NDA’s
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Elements of a Good Social Media Policy
• Make employees aware of their obligations
• Set clear guidelines – define
• When in doubt, ask
• Policy on using personal accounts
Confidential and Proprietary Information
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Productivity & Value
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Elements of a Good Social Media Policy
• Execute core competencies
• Find the right balance
• Respect work committments
• Set priorities
Productivity
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Elements of a Good Social Media Policy
• Return on engagement
• Identifying opportunities
• Relevance
• Up-to-date (real time)
• Alignment
Value
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Monitoring
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Elements of a Good Social Media PolicyMonitoring
• Make privacy guidelines clear and understand the laws • Define platforms covered
• Set parameters for pre- employment screening
• Invest in monitoring software
• Involve legal
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Resources
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Books
The Social Media Management Handbook – Nick Smith, Robert Wollan, Catherine Zhou
Creating a Social Media Policy for Your Company – Steve Helland
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization – Oliver Blanchard
Monitoring Software
http://employee-monitoring-software-review.toptenreviews.com/
http://monitoring-software-review.toptenreviews.com/
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Companies
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Web sites
http://www.techipedia.com/2008/social-media-etiquette-handbook/
Etiquette
Policy
http://www.compliancebuilding.com/about/publications/social-media-policies/
Monitoringhttp://www.natlawreview.com/article/employers-using-social-media-to-monitor-employees-risks-and-liability
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Q & A