creating a spreadable and sharable website
TRANSCRIPT
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Non-boring, Fluff-free Strategies for Marketing andPromoting Your Business
Creating a Shareable and Spreadable Website
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Today’s Game Plan
• Couple Stories
• A Quick History Lesson
• What Is Wrong With a One-Way Website?
• The Case for the Two-Brained Website
• 3 Examples from 3 Industries and Models
• Checklist of Questions to Consider
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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And now, a quick history lesson…
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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A One-Way Website (aka. Brochure)
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Then Agencies Arrived On the Scene to Make the Brochures “Pretty”
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Then Came Web 2.0
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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So what’s wrong with a one-way website?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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So what do we do instead?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
The Case for the Two-Brained Website
#1: An Interactive Publishing Platform
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
What is my website a resourceON?
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
The Case for the Two-Brained Website
#2: Your Brochure or Sales Copy
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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• Can’t I just buy a template?
• Can’t I just make a website myself?
• Can’t I just post all this stuff (photos, video, etc) to Facebook and Twitter?
The Case for the Two-Brained Website
Negabot Questions
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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3 Examples from 3 Industries and Models
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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3 Examples from 3 Industries and Models
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models
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Here’s a checklist of questions to consider.
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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What is the FIRST thing I want people to do when they come to my website?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is it easy to SHARE and SPREAD the material I post?
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is it clear to users how they can contact me?
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Am I tastefully tooting my own horn?
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David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Can people visit my website and then easily find me on social networks (if they
choose to)?
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How do I keep people coming back?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Is the important stuff above the fold?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Are there calls to action to purchase something (or to take the next step,
whatever it may be)?
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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Your website is your platform. Your hub. Your house.
Final Thought…
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com