creating amazing content
TRANSCRIPT
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Making it Great: Tactics for Amazing Content
Ian Lurie
Content Creation
@portentint | #ContentJam
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Facts about me
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I run an agency: Portent, Inc. If you’re in Seale, look us up
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I have no design skills
Took 2 hours
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Our first site
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First content marketing ever
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I have no photography skills
My dog
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I have no pography skills
I used this font on corporate web sites
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I can’t spell
Philsophy
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I don’t crap rainbows. I fail hard. A lot.
5-year timespan
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All sales to my mom
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I am not a narcissistic asshat I use my stuff because I have permission
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But, I have learned:
Content’s all about the tactics.
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1. Lile things can erode the experience
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2. Lile things can improve it
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IAN, THAT IMAGE LOOKS LIKE !@##
Owns me
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HUFFINGTON POST
3. Lile things become big things
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Pardon impossible, to send to Siberia Pardon, impossible to send to Siberia
Czarina Maria Fyodorovna
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4. We’re responsible for the outcome of a process
“Hey, we need content!!!”
Nervous breakdownPublish
How many blog posts can write?
Sorry, the CMS is down
Actually, let’s do an infographic
Our lawyers said…
But we don’t control it
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5. But we do control the tactics
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Great content starts with the ideas
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But amazing content happens because of tactics
@#$!@ Right
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HUFFINGTON POST
IT’S NOT CONTENT. IT’S AN APP.
What probably happened
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Content?
GO WORK ON YOUR BLOG POSTS
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Content?
GO WORK ON YOUR BLOG POSTS
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IT’S ALL CONTENT Oh my gods why is it so hard to get people to understand that it’s not just the blog
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Content
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Content
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Content
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Content
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Content
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Content
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These tactics apply to all content
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Authoring
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Write in plain text
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Geekery One way or another, the characters end up meeting with Angus Bloodstone at The Brimming Tankard. The dwarf knows the PCs. They've spent time here during their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar. The Convo Once the conversation starts, Angus will motion towards a table, where they all sit down. Angus lowers his brow as only a dwarf can. He then tells the characters his suspicions about digging under the city. Depending on plots already completed, his information may send them to Plot 2, 9 or further along Plot 1. 1. If the characters are receptive, he'll buy them an ale 2. If they're sarcastic, he'll slap the biggest one 3. If one of the party is an elf, Angus regards them with grudging respect and a little suspicion.
Plain Text 100% cross-platform 100% future-proof
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Plain Text Doesn’t do this shit
Plain Text
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No surprises
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Plain Text Editing Mode
YAY! Looks great!
Visual from MS Word
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Sonofa…
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Surprise!!!!
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<span style=”FONT-FAMILY: wtfbold”> One way or another, the characters end up meeting with
Angus Bloodstone at The Brimming Tankard. <span style=”mso-spacerun: yes”> </span> The dwarf knows the PCs. They've spent time here during
their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar.
<b style=”mso-bidi-font-weight: normal”> Once the conversation starts </b>, <i style=”mso-bidi-font-style: normal”>make this
italics</i>, <u>underlines</u>, and <span style=”COLOR: red”>font colors</span>
<p></p> </span></p>
Pasted from Word to SiteCore 100% clusterf$#@
MS Word to Most CMSes
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<span style=”FONT-FAMILY: wtfbold”> One way or another, the characters end up meeting with
Angus Bloodstone at The Brimming Tankard. <span style=”mso-spacerun: yes”> </span> The dwarf knows the PCs. They've spent time here during
their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar.
<b style=”mso-bidi-font-weight: normal”> Once the conversation starts </b>, <i style=”mso-bidi-font-style: normal”>make this
italics</i>, <u>underlines</u>, and <span style=”COLOR: red”>font colors</span>
<p></p> </span></p>
Pasted from Word to SiteCore 100% clusterf$#@
LSD-Driven HTML
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<p>One way or another, the characters end up meeting with Angus Bloodstone at The Brimming Tankard. The dwarf knows the PCs. They've spent time here during their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar.</p> <p>Once this conversation starts, make this <em>italics</em>, <u>underlines</u> and <span style=“color:red”>font colors</span></p>
The Metamorphosis
<span style=”FONT-FAMILY: wtfbold”> One way or another, the characters end up meeting with Angus
Bloodstone at The Brimming Tankard. <span style=”mso-spacerun: yes”> </span> The dwarf knows the PCs. They've spent time here during
their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar.
<b style=”mso-bidi-font-weight: normal”> Once the conversation starts </b>, <i style=”mso-bidi-font-style: normal”>make this
italics</i>, <u>underlines</u>, and <span style=”COLOR: red”>font colors</span>
<p></p> </span></p>
heeelllppppmeeeeee
This became…
…this.
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Instead: Write In Plain Text
Geekery One way or another, the characters end up meeting with Angus Bloodstone at The Brimming Tankard. The dwarf knows the PCs. They've spent time here during their training at Swords Cross. He greets them heartily, immediately putting their favorite drinks up on the bar. The Convo Once the conversation starts, Angus will motion towards a table, where they all sit down. Angus lowers his brow as only a dwarf can. He then tells the characters his suspicions about digging under the city. Depending on plots already completed, his information may send them to Plot 2, 9 or further along Plot 1. 1. If the characters are receptive, he'll buy them an ale 2. If they're sarcastic, he'll slap the biggest one 3. If one of the party is an elf, Angus regards them with grudging respect and a little suspicion.
Clean Easily adapted to many formats Great for use on the web
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Or, Cut-And-Paste
MS Word Plain Text CMS
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<h1></h1>
<p></p>
<ol></ol>
<li></li>
<a href=“”></a>
&
&endash;
&emdash;
”
’
“
‘
Learn Formaing In HTML
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Chill. He’s kidding.
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Learn Markdown
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Write in plain text + Markdown
# Heading## Heading 2### Heading 3
1. Numbered 12. Numbered 23. Numbered 3
* Bullet 1 * Bullet 2
**Bold***Emphasis*
[Link text](Link URL)
Now, you know Markdown
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Write in plain text + Markdown
# GeekeryOne way or another, the characters end up meeting with Angus Bloodstone at **The Brimming Tankard**. The dwarf knows the PCs. They’ve spent time here during their training at *Swords Cross*. He greets them heartily, immediately putting their favorite drinks up on the bar.
## The ConvoOnce the conversation starts, Angus will motion towards a table, where they all sit down. Angus lowers his brow as only a dwarf can. He then tells the characters his suspicions about digging under the city. Depending on plots already completed, his information may send them to Plot 2, 9 or further along Plot 1.
1. If the characters are receptive, he'll buy them an ale2. If they're sarcastic, he'll slap the biggest one3. If one of the party is an elf, Angus regards them with grudging respect and a little suspicion. Elves helped save him during The Fall, in exchange for his help repairing their stone ships.
From [a page on the internet](http://www.gibblegibbet.com).
Heading Bold
Heading 2
Numbered
Link
Paragraph
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Copy From Preview Tool
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Converts to…
<h1 id="geekery">Geekery</h1>
<p>One way or another, the characters end up meeting with Angus Bloodstone at <strong>The Brimming Tankard</strong>. The dwarf knows the PCs. They’ve spent time here during their training at <em>Swords Cross</em>. He greets them heartily, immediately putting their favorite drinks up on the bar.</p>
<h2 id="theconvo">The Convo</h2>
<p>Once the conversation starts, Angus will motion towards a table, where they all sit down. Angus lowers his brow as only a dwarf can. He then tells the characters his suspicions about digging under the city. Depending on plots already completed, his information may send them to Plot 2, 9 or further along Plot 1.</p>
<ol><li>If the characters are receptive, he’ll buy them an ale</li><li>If they’re sarcastic, he’ll slap the biggest one</li><li>If one of the party is an elf, Angus regards them with grudging respect and a little suspicion. Elves helped save him during The Fall, in exchange for his help repairing their stone ships.</li></ol>
<p>From <a href="http://www.gibblegibbet.com">a page on the internet</a>.</p>
Heading
Bold
Heading 2
Numbered
Link
Paragraph
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Converts to…
<h1 id="geekery">Geekery</h1>
<p>One way or another, the characters end up meeting with Angus Bloodstone at <strong>The Brimming Tankard</strong>. The dwarf knows the PCs. They’ve spent time here during their training at <em>Swords Cross</em>. He greets them heartily, immediately putting their favorite drinks up on the bar.</p>
<h2 id="theconvo">The Convo</h2>
<p>Once the conversation starts, Angus will motion towards a table, where they all sit down. Angus lowers his brow as only a dwarf can. He then tells the characters his suspicions about digging under the city. Depending on plots already completed, his information may send them to Plot 2, 9 or further along Plot 1.</p>
<ol><li>If the characters are receptive, he’ll buy them an ale</li><li>If they’re sarcastic, he’ll slap the biggest one</li><li>If one of the party is an elf, Angus regards them with grudging respect and a little suspicion. Elves helped save him during The Fall, in exchange for his help repairing their stone ships.</li></ol>
<p>From <a href="http://www.gibblegibbet.com">a page on the internet</a>.</p>
Smart quotes
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Paste into CMS
Easy No surprises Super-clean Will adopt site formaing
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Converts to…
Heading Bold
Heading 2
Numbered Link
Paragraph
Smart quotes
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Some tools
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dillinger.io
Browser-based editing and formaing
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Marked
OS X preview tool
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MarkdownPad
Windows
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Sublime Text
Nerdvana
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IA Writer
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i am pumped
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Get fast
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TextExpander
.sm [tab] social media
hh2 [tab] ## | ##
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TextExpander ;jewwatch [tab]
Our first step is geing links removed from sites that had no intention of helping Jew Watch rank. I've built a list of the 'unintentional boosters'. I need folks to contact these sites.
Your assignment, should you choose to accept it, is:
Please do the following:
1. Find out who to contact to remove the link from the above page(s).
2. Contact them and ask politely if they'd remove the link. You can use this message, or write your own:
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Language
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Make your text more brief Use fewer words
Be concise
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He was paid by the word. You are not.
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Stop adverb abuse
I am emphatically opposed to painfully overusing adverbs. They make it really hard to read even the most carefully wrien text.
I oppose overusing adverbs. They make it hard to read even the most carefully wrien text.
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Use active voice 99% of the time
The product is manufactured by us.
We manufacture the product.
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Dump plague words
Indeed, the end result was, beyond a shadow of a doubt, success.
It was a success.
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Dump plague words
Obviously, I love chocolate.
I love chocolate.
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Dump plague words
end result result indeed omit regardless omit simply put omit obviously omit beyond a shadow of a doubt definitely
hp://portent.co/plague-wordz
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Get to the point
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We’ve all been there
“If you don’t rank, you won’t get much traffic from search engines”
“200mph is fast”
“Aster 20 years, I’ve been doing this a long time”
I’m trying to find the point, but I can’t.
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Oy.
![Page 84: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/84.jpg)
Use tools to edit & proofread (because you won’t have time)
![Page 85: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/85.jpg)
Hemingway App
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Grammarly
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User Experience
![Page 88: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/88.jpg)
Don’t use lame stock images
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Matching water levels Blank pads
All happy
![Page 91: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/91.jpg)
Showing up everywhere
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Showing up everywhere
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Showing up everywhere
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Lack of brand safe
![Page 95: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/95.jpg)
What’s so funny?
![Page 96: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/96.jpg)
Sometimes you just have to use a stock image, I know
![Page 97: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/97.jpg)
buuuuuurppp
castle ain’t what it used to be. i’m crying in
side.
So own it
if i look down, no one will know I’m
high
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![Page 99: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/99.jpg)
Images must have a purpose (they’re not white space)
![Page 100: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/100.jpg)
No
![Page 101: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/101.jpg)
Yes
![Page 102: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/102.jpg)
Well, OK
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Great sources: Pexels.com
Unsplash.com
For annotating screen caps: Snagit Skitch
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Site speed = UX Images = site speed
![Page 105: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/105.jpg)
Load time goes up Engagement goes down
if you’d listened to ian, i’d be alive right now
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700kb png 64kb jpg
JPG for photos
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24kb jpg 4kb png
6kb jpg
PNG for less photo-ish
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4kb png
6kb jpg
Ewwww. Artifacts.
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1.1 megabytes
Compress!!!
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227kb
Compress!!!
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Imageoptim (mac) www.imageoptim.com
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Preview (Mac)
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On the PC, try Caesium
![Page 114: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/114.jpg)
Create a cool feature image
![Page 115: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/115.jpg)
Pablo
![Page 116: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/116.jpg)
Link with care
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Will anyone click these links?
This is the best dang bicycle you’ll ever ride. It pedals itself, but somehow burns calories at the same time! And it has a built-in umbrella! We wrote about the Capybara 200 and said it was the best. But it’s not. The Pangolin wins. As reported by Bicycling Magazine.
![Page 118: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/118.jpg)
i will kick your ass
![Page 119: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/119.jpg)
OK
This is the best dang bicycle you’ll ever ride. It pedals itself, but somehow burns calories at the same time! And it has a built-in umbrella! We wrote about the Capybara 200 and said it was the best. But it’s not. The Pangolin wins. As reported by Bicycling Magazine.
![Page 120: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/120.jpg)
No more than 4-5 lines/paragraph
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No more than 13-15 words/line
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![Page 125: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/125.jpg)
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3-5 paragraphs between headings
![Page 127: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/127.jpg)
![Page 128: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/128.jpg)
![Page 129: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/129.jpg)
Process
![Page 130: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/130.jpg)
Stay off the format bandwagon
![Page 131: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/131.jpg)
Stay off the bandwagon
infographics
infographics
infographicsinfographics
![Page 132: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/132.jpg)
Instructions should not be “infographics”
Lists should not be “infographics” without a really good reason
![Page 133: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/133.jpg)
Take the numbers. Present them graphically. Then this is a great infographic.
![Page 134: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/134.jpg)
Longform of the longform so we can create some longform content with longform layouts and a parallax scroll so it’s really cool longform.
![Page 135: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/135.jpg)
Use When
Infographics High information densi
Longform A long, interesting narrative
Whitepapers Audience deserves punishment
Blog posts Always, I guess
Slides A progression of ideas
![Page 136: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/136.jpg)
Use When
Audio You have the resources
Video Same
Interactive content Same
![Page 137: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/137.jpg)
Batch and chunk
![Page 138: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/138.jpg)
One piece One editing run
Five posts
![Page 139: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/139.jpg)
Fewer trips through the process Higher efficiency
![Page 140: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/140.jpg)
Repurpose
![Page 141: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/141.jpg)
This worked
![Page 142: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/142.jpg)
OK.
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Check
![Page 144: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/144.jpg)
Wait a second...
![Page 145: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/145.jpg)
Up next
![Page 146: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/146.jpg)
Do not duplicate! Each must build on the last.
![Page 147: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/147.jpg)
If you used plain text, repurposing is easy
![Page 148: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/148.jpg)
Why?
Content’s already approved
You know it works
(Yeah, ok, it’s a cheesy stock photo
![Page 149: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/149.jpg)
Rollup (h/t Michael Martinez @seo-theory)
![Page 150: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/150.jpg)
Write about rutabagas
![Page 151: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/151.jpg)
Write about carrots
![Page 152: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/152.jpg)
Write about beef
![Page 153: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/153.jpg)
6 months later, pull relevant content from each piece and write about stew
well, crap.
![Page 154: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/154.jpg)
A less sick example
10 scary food additives
5 ways to keep your food nutritious
Industrial farming: Pros and cons
(traffic dies down)
The Guide to The American Food Chain
![Page 155: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/155.jpg)
Piggy-back
![Page 156: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/156.jpg)
LinkedIn Quora Reddit
Medium SlideShare
![Page 157: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/157.jpg)
My audience
Their audience
![Page 158: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/158.jpg)
They’ve done the formaing
![Page 159: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/159.jpg)
They’ve done the formaing They’ve built the tools
![Page 160: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/160.jpg)
The summary
![Page 161: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/161.jpg)
IT’S ALL CONTENT Oh my gods why is it so hard to get people to understand that it’s not just the blog
![Page 162: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/162.jpg)
Authoring
Work in plain text
Use Markdown to generate HTML
Get fast
![Page 163: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/163.jpg)
Language
Less passive voice
No plague words
Get to the point
Systematically edit & proofread
![Page 164: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/164.jpg)
User experience
No crappy stock photos
Use the right image format
Compress images
Link when it’s helpful
13-15 words/line
3-5 lines/paragraph
3-5 paragraphs per heading
![Page 165: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/165.jpg)
Process
Stay off the format bandwagon
Batch and chunk
Rollup
Repurpose
![Page 166: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/166.jpg)
Amazing content happens (or doesn’t happen) because of tactics
![Page 167: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/167.jpg)
The links: hp://portent.co/amazecontent
![Page 168: Creating Amazing Content](https://reader035.vdocument.in/reader035/viewer/2022070602/5875b3b51a28ab8b618b69d3/html5/thumbnails/168.jpg)
Thank you! Ian Lurie
@portentint | #ContentJam