Creating an online and offline shopping cycle

Shopping mall

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www

Advertising

Customer App

Web

Shop

Dealer AppShopwindow

Report Advice

Shop

Parking

Windowshopping

Customer Journey

CMS CRM

WiFi

BUY

DISCOVER

SEARCH

RESEARCH

COMPARE

DECIDE

Shopping mall

Report Advice

www

Advertising

Customer App

Web

Shop

Dealer AppShopwindow

Report Advice

Shop

Parking

Windowshopping

Customer Journey

BUY

DISCOVER

SEARCH

RESEARCH

COMPARE

DECIDE

Customer Journey

able to measureSales funnel

1. Consumer is thinking about a new outfit

2. Consumer is orienting on the web and in magazines.

3. Consumer needs help. 4. Consumer downloads App.

5. Customer goes to mall. Dealer App welcomes the customer. Navigation parkinglot and free parking spaces.

Free WiFi in mall & shopping street

6. Dealer uses tablet and sees new customer (Beacon).

7a. Salesman advices customer and shows possibilities. 7b. By using RFID: stock is directly checked

8. If the customer doesn’t have the App, dealer will promote it.

With loyalty points extra reduction on parking etc.

9. Link social media & fittingroom mirror

9. Narrowcasting

10. Customer finishes customer paste and loyalty points are added to the account.

Virtual fitting room

- Consultancy- Digital signage- Goodie bags- Customer loyalty systems- CRM- CMS- Social media- Indoor (touch) displays: cross-selling- Outdoor (touch) displays: cross-selling- Narrowcasting

Two suppliers, one approach, one total

- Web development - Webshop- Customer app- Sales app- iBeacon- Geofencing- Push messaging- Solution: email solution

Shopping mall

Report Advice

www

Advertising

Customer App

Web

Shop

Dealer AppShopwindow

Report Advice

Shop

Parking

Windowshopping

Customer Journey

CMS CRM

WiFi

BUY

DISCOVER

SEARCH

RESEARCH

COMPARE

DECIDE