creating competitive advantage - rofianto.files.wordpress.com fileleader market challengers 30%...
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Creating Competitive Advantage
W. Rofianto
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An advantage over competitors gained by
offering consumers greater value.
Competitive Advantage
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Porter’s Basic Competitive Strategies
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Good vs Bad Competitor
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Competitive Market Positions and Roles
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International Marketing Decisions
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Market Entry Strategies
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Global Product and Communications Strategies
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