How can market followers or nichers compete effectively ?
It is done with smart niching
By charging premium price
By achieving lower manufacturing cost
By shaping strong corporate culture
Remember !!!
Follower in large market=leader in a small market
local garments motifs
Niche product in export market
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern