creating content for a product nobody gives a shit about
TRANSCRIPT
Bullet
Creating Content For A Product Nobody Gives A Shit About
CareWhat Do They Care About?
CareIts 100% Not You
Only RulesFind Your Customer Find What They Care AboutSell Them That
Bullet is You2.5 Staff No Accounting Experience No Marketing Experience No FundingNo Design UI/UX/Branding
Competition
300m Raised 500 Staff9yrs22m Raised 70 Staff3yrs
ProblemNobody Wants To Talk, Hear, Read, Learn, About AccountsWeve No MoneyWeve No Branding & Marketing Experience
EffectTerrible for SearchTerrible for EngagementTerrible for Social SharingTerrible for Sharing Private DataResult: Best Learning Curve Ever
Fix 1 SEO1 x Community Website
Fix 1 SEO1 x Boxcar Notification
Fix 1 SEO1 x Yoast SEO Plugin
Fix 1 SEOResultsFree SEO User Gen Content, Saving a DaysImproved Customer EngagementTraffic Growth 41% Month/MonthOrganic (Free) Growth 73% Month/MonthTotal Organic (Free) Traffic 30% Saving 49USD a Month
Fix 2 Blogs
Fix 2 BlogsIngredients5 x Questions 2 x Hours work1 x Blog post1 x Magic Action Box Plugin Loop Content
Fix 2 Blogs
Fix 2 Blogs
Fix 2 Blogs
Fix 2 BlogsResultsFree ContentTap Existing CommunitiesCreate EngagementNew LeadsBuild BrandIrish Times Vs The Broadsheet
Fix 3 AnchorIngredients1 x E-book About Something They Want1 x Pay With A Tweet Product
Fix 3 Anchor
Fix 3 Anchor
Fix 3 AnchorResults5,000 DownloadsUsed for Engagement MailsUsed for Talks Used for SEOBrand BuildingCommunity Building
Fix 4 AutomateIngredients1 x RSS 2 Twitter Feed1 x Popup Plugin 1 x E-book1 x Blog
Fix 4 Automate
Fix 4 Automate
Fix 4 Automate
Fix 4 AutomateResultsReusing E-book Content AGAIN No Content Writing NeededIncreased Subscriptions/Leads by 1,036%Automate Feeds, Zero WorkKeep TrafficJump Networks Hashtags* Keep Responses Real!
Fix 5 Email IngredientsGmail AccountRapportive Plugin Template Canned EmailsContent Ebook
Fix 5 Email
Fix 5 Email
Fix 5 Email ResultsAutomate The Unimportant StuffEngagement Keep It Personal Reuse ContentKeep Loop Social ConnectionsExport LinkedInSocial Currency * Keep All Responses Real
Conclusion
Thanks@peterconnor @bullethqSubscribe to Bullets blog for more