Creating Effective use-cases

Nikolai Lebedovsky

What is use-case?

A short story about product use which gives answers on simple questions:

Who? (actor)

What? (goal)

Where? (place)

How? (product use scenario)

Why? (interest)

A young metro-female listening music on the train by using Spotify streaming service

to kill time 

An American veteran shooting illegal immigrants on Mexican border by Marlin

Camp Carbine-9 rifle to protect his country

A businessman on the road using Mugenizer power bank to charge his

phone to stay online

A hiker in the wild using Mugen Power extended battery on his Galaxy S4 to use

GPS and take photos.

Some good examples from Crowdfunding

Agent Smartwatch

CulCharge

and:

Apple iPad http://www.youtube.com/watch?v=RTygZhA7WFU

Using Brainstorming to create use-cases7 rules of IDEO

1. Defer judgment

2. Encourage wild ideas

3. Build on the ideas of others

4. Stay focused on the topic

5. One conversation at a time

6. Be visual

7. Go for quantity

more info: http://www.openideo.com/blog/seven-tips-on-better-brainstorming

http://www.fastcompany.com/63818/seven-secrets-good-brainstorming

Let’s do it!

Create 20 use-cases in 20 minutes.Use post-it notes to write or draw and put your ideas on the board

use case user why/problem cost of devhard/moderate/easy/exists

market

List all created use-cases in table belowto validate and select 5-7 top ones.

In Next Step we will use Facebook to validate selected use-cases

Thank you!nikolai@mugen.hk