creating incremental value that lasts a lifetime
TRANSCRIPT
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one step at a time
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some people seem to do everything
@ifyouwillit | #wcmpls
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and some businesses seem to do everything right
@ifyouwillit | #wcmpls
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a lot of somethings
@ifyouwillit | #wcmpls
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➔writer ➔ traveler ➔hiker ➔community
builder ➔coffee enthusiast
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a story about life
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that almost ended in death
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i would drive
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i would eat
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then i’d get to work
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and then i’d go home
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these were my habits, and i was good at them
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on 10/16/2009 everything changed
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recovery took forever
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as i recovered, i read the doctor’s report
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it was time to re-invent my life
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diet exercise
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that’s a lot of change
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needed to learn new skills
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overwhelming
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started simply
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no more un-natural caffeine
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i became a coffee snob
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chain reaction once i got to the grocery
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i started buying groceries
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i started walking
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every day
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i began creating healthy habits
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and after i started, i couldn’t stop
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effort consolidation
habit stacking
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effort consolidation
@ifyouwillit | #wcmpls
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habits are biological autopilot
@ifyouwillit | #wcmpls
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they allow us do more and think less
@ifyouwillit | #wcmpls
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prefrontal cortex = higher thought
@ifyouwillit | #wcmpls
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basal ganglia automation (cron)
@ifyouwillit | #wcmpls
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new activity (walk 30 minutes a day)
PREFRONTAL CORTEX - HIGH EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
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new activity
PREFRONTAL CORTEX - HIGH EFFORT
habit (walk 30 mins a day)
BASAL GANGLIA - LOW EFFORT
effort for getting healthy
@ifyouwillit | #wcmpls
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habit stacking
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a habit requires three things
@ifyouwillit | #wcmpls
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new activity (walk 30 minutes a day)
CUE: GET HOME FROM WORK ROUTINE: WALK 30 MINUTES REWARD: WATCH A MOVIE
effort for getting healthy
@ifyouwillit | #wcmpls
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all together now
@ifyouwillit | #wcmpls
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new activity (walk 30 minutes a day)
effort for getting healthy
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new activity (eat two pieces of fruit per day)
habit (walk 30 mins a day)
effort for getting healthy
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new activity (drink a liter of water a day)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
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new activity (weight training)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
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new activity (something else)
habit (walk 30 mins a day)
effort for getting healthy
habit (eat two pieces of fruit per day)
habit (drink a liter of water a day)
habit (weight training)
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how does this all apply to business?
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content marketing is hard
@ifyouwillit | #wcmpls
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great businesses are doing it
@ifyouwillit | #wcmpls
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and it seems hard
@ifyouwillit | #wcmpls
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new activity (research new article topics for 30 mins a wk)
effort for content marketing
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new activity (add 5 new article headlines to list per wk)
habit (research new article topics for 30 mins a wk)
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new activity (write rough draft of one article per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
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new activity (finalize one rough draft and publish per wk)
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
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success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
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habits are biological autopilot
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get started today
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answer one question
@ifyouwillit | #wcmpls
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what do you want to change …
@ifyouwillit | #wcmpls
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… about your life?
@ifyouwillit | #wcmpls
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… about your business?
@ifyouwillit | #wcmpls
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understand the habits that make up that change
@ifyouwillit | #wcmpls
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tackle one habit each month
@ifyouwillit | #wcmpls
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then move on to the next
@ifyouwillit | #wcmpls
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habits are biological autopilot
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success!
habit (research new article topics for 30 mins a wk)
effort for content marketing
habit (add 5 new article headlines to list per wk)
habit (write rough draft of one article per wk)
habit (finalize one rough draft and publish per wk)
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more resources
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➔content marketingx.co/wcmpls16
➔habits stacking x.co/stackhabit
➔The Power of Habit - Charles Duhigg
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@ifyouwillit
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adios :)