creating personal visibility through social media
DESCRIPTION
Using Social Media to Create Personal Visibility - A discussion of the social media landscape, which tools matter for beginners, how to build a rich social profile and some social media tips for engagement along with measuring results!TRANSCRIPT
![Page 1: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/1.jpg)
Collaboration and Social Media
Creating Personal Visibility with Social Media
Adriene Nazaretian RadcliffeCollaboration and Social Media EvangelistOffice of the CIOFebruary 2014 a_radcliffe Adriene Radcliffe
![Page 2: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/2.jpg)
Topics Covered Today
• Why Social Media and Collaboration is Important Today
• Social Media Landscape• Personal Professional Branding• Steps to a Rich Social Profile• Do’s and Don’ts of Engaging• Measuring Impact• Resulting Influence of Social Media
![Page 3: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/3.jpg)
Why Social Media and Collaboration is Important
![Page 4: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/4.jpg)
Enormous social and collaboration landscape
Permission granted to use Infographic from F. Cassava
![Page 5: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/5.jpg)
Enormous social and collaboration landscape
Permission granted to use Infographic from F. Cassava
You have to FOCUS on the few that
matter given your content, audience
and intent!
![Page 6: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/6.jpg)
Which social media tools matter today
Share Files
Presentations
Rich Media
Company Forum
![Page 7: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/7.jpg)
Not every role person or role is visible
![Page 8: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/8.jpg)
Visibility is about personal professional branding
• Project an image• You are an expert• Topic focused• Discipline focused
![Page 9: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/9.jpg)
Personal professional branding
✔
![Page 10: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/10.jpg)
Steps to a rich social profile – All about you
Project Work and Contributions
(associate with Jobs)
Certifications Awards and Associations
Course Work and Seminars
Share your own work
Blog or List Published Articles and Contributions
Education, Job Titles and Roles
![Page 11: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/11.jpg)
Steps to a rich social profile – Collaborate
Join and Participate in
Groups
Give and RequestRecommendations and endorsements
Ask for Feedback on your work
Post interesting articles, review them and give your opinion
![Page 12: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/12.jpg)
Steps to a rich social profile – Interconnect
Interconnect Your Collaboration Tools
![Page 13: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/13.jpg)
The Editorial Section
• Post articles you have read and have an opinion about them. Even if it’s unconventional
VS
![Page 14: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/14.jpg)
Following and Kinship
• Find inspirational people and follow them. Watch what they read, note the companies and others they follow
![Page 15: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/15.jpg)
Share your work
• If you’re proud of it, share it. Others doing similar work appreciate it and will seek you out
![Page 16: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/16.jpg)
Branch Out
• Find interest groups and participate. Start a conversation. Ask for advice or opinions.
![Page 17: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/17.jpg)
Reach out
• Reach out to individuals for advice, or to compare notes. Invite others to contact you in your area of expertise.
![Page 18: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/18.jpg)
Interconnect
#yam
![Page 19: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/19.jpg)
Measure
• You can measure your social and collaboration impact with tools such as Klout, or simple intuition
* SlideShare connected to LinkedIn
![Page 20: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/20.jpg)
Results
• Visibility• Recognition• Leadership• Growth
![Page 21: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/21.jpg)
Personal Visibility Creates Opportunity
![Page 22: Creating Personal Visibility Through Social Media](https://reader036.vdocument.in/reader036/viewer/2022070317/556cc943d8b42aba548b4ff5/html5/thumbnails/22.jpg)
Collaboration and Social Media
Creating Personal Visibility with Social Media
Adriene Nazaretian RadcliffeCollaboration and Social Media EvangelistOffice of the CIOFebruary 2014 a_radcliffe Adriene Radcliffe