“creating the future of play”
DESCRIPTION
“Creating the Future of Play”. Presented by:. Iliana Barcelata Alejandra Gandara Maria Gandara VESL Speaking &Listening Class 4/14/14. Company formed in 1945. Founders: Harold Matson, Elliot Handler and Ruth Handler. Mattel History. Growth Mattel C reations. 1947. 2000. 1955. - PowerPoint PPT PresentationTRANSCRIPT
“Creating the Future of
Play”
Presented by:
-Iliana Barcelata- Alejandra Gandara
-Maria Gandara
VESL Speaking &Listening Class4/14/14
Mattel History
• Company formed in 1945.
• Founders: Harold Matson, Elliot Handler and Ruth Handler.
Growth Mattel Creations
1947
1955
1959
1961
1968
1977 1982
1993
1997
2000
Some of the major products
Type of Business
1.- Designer2.- Manufacturer3.- Commercialize
CommercializeAgreements
Diversity
Biggest and Successful Company
Business Strategy
“Play fair”
• Integrity
• Respect
“Play together” • Team
• Productive
“Play with
Passion”• Innovation
• Creativity
“Play to Grow”
• Risks
• Leaders
7 Billions every year
30,000Employees
43 Countries
Presence Around the World
150 Nations
Headquarter is in “El Segundo, California
Chief Executive OfficerBryan Stockton
How is the experience buying Mattel products?
Focus
Partners
Mattel outside
its business
Mattel outside its business
Social Impact
Educational programs
CR's 100 Best Corporate Citizens
Internships
Interesting facts about Mattel
• The world's largest toy company.• Consistently recognized as a top company
to work for.• Barbie and Ken got their names from the
creator’s children.• Controversial marketed as a woman that
girls can aspire to be like.
