creating the “wow factor” -...

With Kathy Casey and Layla Linn from Liquid Kitchen

Creating the “WOW Factor” Learn how to engage your guests with “Wow Factor”

From garnishes and techniques to interactive experiences

Kathy Casey President

Layla Linn Beverage Director


Meet the Presenters


Why Wow?

• Everyone needs a little “WoW” these days

• Stand out Among Competitors

• Instagram Sharing

• Going Viral

• Positive Postings


Why “Wow”?

Bubble Bath Cocktail

• Wow – is “FUN”

• Wow – is memorable

• Wow – builds brand recognition

• Wow – builds brand loyalty

• Wow – is delicious!

• When you smile, things just taste better!

• Fancy – Cheeky – Hilarious – Indulgent – Excessive – Playful

How to “Wow” with Visuals

Visual Vibe

Visual Wow – Unique Presentation

The Aviary NYC's signature cocktails

"Science A.F." and "Wake and Bake" in their

finished states.

Zuma at the Cosmo – most ordered cocktail

“Fish Bag Cocktail”

Highbrow

meets

Lowbrow


The Hyde Bar, London


Branded

•Fun use of Logos

•Branded” Garnishes….

Kitchen Inspired

• “Citrus Peels

•Branded Ice

• 3D Printed with your Logo

•Coasters on a Roll

•Think Beyond the Glass – With brand shapes

– With brand colors


Think Outside the Glass

•Use the Unexpected

•Bags as Vessels

•Repurposed Items

•Lightbulbs


Genuine Liquorette, NYC

Eban Freeman is a frontrunner of unique

cocktails. From edible gelees to Huitlacoche

(pronounced weet-la-COH- cheh)

and this amazing “Cha-chunker” which

creates a hole in canned sodas and juices for

easy liquor bottle inclusion.

Cha-Chunker


• Vintage Glass Patterns

• Revival Glass

• Replicas

– Cardinal

– Steelite

– Libby

– Hospitality Glass

• Thin Man - Nick and Nora Glass

• Elyx Copper

• Glass Liquor Bottles/Reused

An Angels’ Share Glass gin pig

Signature Vessels


Super Cute

• Super Fun and Memorable • Cute, Cute, Cute! • Rainbows • Sparkles • Glitter • Kittens- play into a

#SocialTrend • Asian Latte Craze with

Animals and Photos


Big Color

•Activated Charcoal •Golden Milk Lattes •Black Lattes •Black Lemonades •Color Changing Drinks •Layered Beverages •Deep Purples •Colors that Intrigue Us


Turmeric

•Powerful Healing

•Nutritional

•Flavor

•Color

•#Trending


Activated Charcoal • Also known as coconut ash

• Rare and unique color in beverages - makes it intriguing to consumers

• Safe in moderation and a little goes a long way

• The Anti-cute

• “Dark Side” of beverage trends

• People who like edgy or more sophisticated

• For higher-end applications


Jump Up, Jamaica by Garret Richard of Slowly Shirley.

The Power of Purple

•Butterfly Pea Flower

•Color Changing

•Beet Juice

•Hibiscus/Berries

The Pantone Color Institute has named Ultra

Violet the color of the year for 2018


Unique Surprise & Delight

• Clothes Pins • Leaves • Flowers • Flora • Unusual Shapes • Unique Garnishes

How to “Wow” with Experiences

Experiential Vibe



Flavor • Custom Flavor Menu

Selection

• Unique Combinations

• Sensation Changing

Buzz Button/ Miracle Berry

• Super Super Sweet

• Super Super Sour

• Super Spicy

• Super Bitter

• Salty and Savory


Customization

•Personal Wow

• Just for Me

•Make your Own

•Printed

•Engraved

•Make at the Table

•DIY


Ripple Maker

Gary Feldman GM - Ripples Inc.


A Personal Experience

• iPic – NY: Secret Room, Madeira Experience

Choose your year, listen to music from that year = taste & auditory

•DIY Room Amenity for Hotels:

house-made elements, local, unique = #instagamable

Participants take part in the

Campo Viejo Colour Lab. The Drinks Business

Music affects how wine tastes

according to Adrian North. The Drinks Business

Trials for Brock University’s new

augmented reality wine research lab. The Drinks Business


Menus • Artistic

Book Menu • Collector’s Item • Scratch and Sniff • Edible Menu • Emoji Menu

Bitter & Twisted Menu “Top 10 World’s Best Cocktail Menu”

2017 Tales of the Cocktail

Playful and familiar unlike any menu design

The Tippling Club Edible cocktail menu takes the form of a dozen gummy bears

presented in a retro candy bag

"We're All Mad Here" Empress Indigo

Gin, Lychee, Elderflower, Citrus and

Saffron Apple Rosewater with an edible

tag with a "tongue tingling" purple

pineapple cup.

"Video Killed the Radio Star" Avua Prata Cachaça,

Italicus Rosolio di Bergamotto, Giffard Passionfruit,

Black Pepper Cardamom Honey, Apricot & "Pop Art"

Spiced Coconut Foam.

Mariena Mercer Boarini

Cosmopolitan Bar

Las Vegas, Nevada

Visual – Flavor - Story

Visual Flavor Story

Digital Integration

• Apps connecting customers to experience

• Are cocktail suggestions next at your venue?

• Augmented Reality

• 3D Printing

• Cocktail Science

https://www.youtube.com/watch?v=uDxqdrLlDY8

Augmented Reality

• AR Experiences to compliment your brand

• Provide Information • Offer Exclusive Deals • Disney (Star Wars Hotel) • Fun and Magical • Enhance the Experience


3D Printing


Molecular Cocktails

The Science Behind Cocktails

Bar Chef's Night Blossom cocktail can be eaten with chop sticks.


Pop-ups & Ultra Entertaining

• Entertainment at the Core

• Pop-ups with a Focus

• Make it an Experience

• Millennial Focused

• Mystery Bartenders

• Odd, Unusual Fun

Cow by Bear

A UK landlord has taken made his pub into a holiday pop up

How to “Wow” with Extremes

Indulgence/Extreme Vibe


Over The Top • Indulgence and Excess is In! • Funny • Super Huge • Dripping – Gooey • Gold and Silver • Bling Bling $$$

Black Tap NY

Who’s “Wowing”

In The Industry Now

What the Industry is Doing & Seeing

Rob Farrington, TGI Fridays VIBE Advisory Board Some of the areas/ideas I have done, are working on, or exploring include:

• Flaming Cocktails • Shareable Cocktails • Color Changing Cocktails • Spiked Extreme Shakes • Tiki Glassware • Smoking Cocktails • Secret Menu • Boba Pearl/Tea Cocktails

Andrea Schwenk, Buffalo Wild Wings VIBE Advisory Board

Here’s a couple over the top things I’ve seen in Minneapolis recently:

• Fried chicken, simple syrup and fried cracklin garnish in the Chicken Fried Fizz – Hasty Tasty

• Themed over the top cocktails – Can Can Wonderland

• Boozy Shakes and Slushies – Can Can Wonderland

What the Industry is Doing & Seeing

Academia Austin, TX

• Ivy League Theme

• Using Cognitive Psychology to

create personal imbibing

experiences

• Liquid Nitrogen to Chill the

Glassware

• Savory Caviar Garnish

www.liquidkitchen.com 206-784-7840

Kathy Casey – President [email protected]

Layla Linn – AB Director [email protected]

THANK YOU!

creating the “wow factor” -...

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