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creating value the right way for strategy

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July 2015 Explore the latest insights from our thought leaders and get inspired to activate your brand today Providing successful service for events and exhibitions involves much more than smart software and a strong mobile network – the services need to be delivered in the context of a trusted human network. The technology and content must be tailored to the needs of the participants. Technology alone delivers no inherent value. It’s the combination of a clear strategy, the right technology, high-quality data, appropriate skills, and lean processes which add up to create value. Creating Value the Right Way Victor Leung, Executive Director of Pico Beijing Read the full article / 按此阅读中文版本 More Pico Insights: Don’t Let the Medium Drown Your Marketing Strategy 别让媒体喧宾夺主、淹没您的营销策略 Read the full article / 按此阅读中文版本

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Page 1: Creating Value the Right Way for Strategy

July 2015 Explore the latest insights from our thought leaders and get inspired to activate your brand today

Providing successful service for events and exhibitions involves much more than smart software and a strong mobile network – the services need to be delivered in the context of a trusted human network. The technology and content must be tailored to the needs of the participants. Technology alone delivers no inherent value. It’s the combination of a clear strategy, the right technology, high-quality data, appropriate skills, and lean processes which add up to create value.

Creating Value the Right Way

Victor Leung, Executive Director of Pico Beijing

Read the full article / 按此阅读中文版本

More Pico Insights: Don’t Let the Medium Drown Your Marketing Strategy 别让媒体喧宾夺主、淹没您的营销策略

Read the full article / 按此阅读中文版本

http://www.pico.com/en/insights/creating-value-the-right-way
http://www.pico.com/zh/insights/%E6%9C%89%E6%95%88%E5%9C%B0%E5%88%9B%E9%80%A0%E4%BB%B7%E5%80%BC
http://www.pico.com/en/insights/don%E2%80%99t-let-the-medium-drown-your-marketing-strategy
http://www.pico.com/zh/insights/%E5%88%AB%E8%AE%A9%E5%AA%92%E4%BD%93%E5%96%A7%E5%AE%BE%E5%A4%BA%E4%B8%BB%E3%80%81%E6%B7%B9%E6%B2%A1%E6%82%A8%E7%9A%84%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5

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