creating your personal brand in a digital world
TRANSCRIPT
Articulate Articulate The Four V’s of Brand YOUThe Four V’s of Brand YOU
1.1. ValueValue
2.2. VoiceVoice
3.3. VisualsVisuals
4.4. VariationVariation
Hello.Hello.My Brand is . . .My Brand is . . .
Now What? Now What? The Three A’s of Brand YOU.The Three A’s of Brand YOU.
• Articulate Your Brand Articulate Your Brand AttributesAttributes• Attract Your Ideal Tribe Attract Your Ideal Tribe
with Branded Contentwith Branded Content• Amplify Your Digital Amplify Your Digital
FootprintFootprint
AttractAttract
ArticulateArticulate
AmplifyAmplify
Articulate Your Personal BrandArticulate Your Personal Brand
• WhatWhat is the problem you is the problem you solve?solve?
• WhyWhy you above all others? you above all others?• HowHow does your solution does your solution
help them?help them?• Where’sWhere’s the emotional the emotional
connectioconnection?n?
ArticulateArticulate
Make it easy for ColleaguesMake it easy for Colleaguesandand Clients to Find You Clients to Find You
• Business CardsBusiness Cards• Digital email signatureDigital email signature• LinkedIn Profile & PulseLinkedIn Profile & Pulse• Social media propertiesSocial media properties• Personal appearances & handoutsPersonal appearances & handouts• Community involvementCommunity involvement• Video = YouTVVideo = YouTV• SponsorshipsSponsorships
AttractAttract
Thought LeadershipThought Leadership
• Create sharable quotes Create sharable quotes – CanvaCanva– QuozioQuozio– ReciteThis!ReciteThis!– PowerpointPowerpoint
• Illustrate posts with your Illustrate posts with your own photography or royalty-own photography or royalty-free images, backgrounds or free images, backgrounds or wallpaper.wallpaper. AmplifyAmplify
Video ToolsVideo Tools• Vine, Instagram for “Vine, Instagram for “you you
are there”are there” video/photos video/photos• Camtasia & ScreenFlow for Camtasia & ScreenFlow for
“how to” “how to” desktop demosdesktop demos• Animoto for professional Animoto for professional
30 second 30 second brand videos brand videos • Google Google HangoutsHangouts, SKYPE, , SKYPE,
oror GoToMeeting GoToMeeting