creation of brasso gadget care initiative of reckitt benckiser uk first year graduate marketer –...
TRANSCRIPT
Creation of Brasso Gadget Care
• Initiative of Reckitt Benckiser UK first year graduate marketer – James Rothwell, recognising an opportunity and taking the project from conception to consumer: concept, research, sourcing of product, identifying optimum channel strategy, making the business case, creating a unique identity and product persona, identifying core target and optimum launch support within the constraints of limited budget
• First NPD for Brasso brand for 110 years
• Taking the Brasso brand into new markets and distribution channels – Comet, HMV, Amazon as well as major supermarkets
• From ‘idea’ to store - in 10 months
• Launch support primarily via digital – website: www.brasso.co.uk yahoo, spotify, facebook; lifestyle ads – Stuff/T3
• Creation of Brasso ‘Gadget Granny’ – videos on website and vimeo: http://www.vimeo.com/brasso
Support information – Brasso Gadgetcare CIM Marketing Excellence Awards 2010
Category: Marketing Newcomer of the Year
All about plasma
screen-wipes.co.uk Auto Express
India times Octane
paid content Stuff
Gizmo Endgadget
gadgetcleaning blog GoMo News
Marketingmagazine.co.uk Play
Brand Republic Twitter
Metro Pitch
Metro.co.uk The Grocer
Daily Express Marketing Week
The Sun
Talking Retail
Grocery trader
Initial coverage
Examples of coverage
Extensive online coverage and reviews
Confirmed coverage:
Ashford AdvertiserBMW CarCapitalCity LifeCompass MagazineDaily MirrorExecutive TravellerGatewayGeekanoidsGet AwayGlasgow Evening TimesHome Cinema ChoiceHouse BeautifulIdeal HomeMy WeeklyPractical ParentingReal HomesRosie Goes ShoppingSouth Wales Evening PostSmartphone EssentialsSunday MirrorWestern MailWhat Hi-Fi?Woman and HomeWorcester News
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