creative agency secrets new logo case study
DESCRIPTION
We commissioned a new logo for our agency - it's hard being the client for a change! Have a read of the case study the design agency wrote about the process, the options, the choices and the outcome. Let us know what you think - does the logo fulfil the brief?TRANSCRIPT
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PUTTING SPARK TO YOUR MARKETING
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CASE STUDIES
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THE BRIEF:
Requirement: • Logoincorporatingthecompany
name • Mayincludeasymbolorstrapline.
Logo usage: • Website• letterhead• favicononSocialMediasites.
Must portray:• Professionalbutfriendlyteam• Collaborativeapproach• Delivermeasurableresults. • Trustworthyextensiontoclient’steam• Valuedservicedeliverypartner• Successful,ambitious,clever/smart.
Tone of voice: • Friendly• Knowledgeable• Professional• Expert.
Value proposition: We work for firms who think they can’t afford a marketing agency, business owners trust us as part of their own team
Target audience: Business owners who want to grow their firm, marketing managers who wantexpertinputforstrategythattheyexecutethemselves,rivalagencieswhosee us as thought leaders tryingout new tools and techniques ahead of the crowd
Preferences: Sans serif fonts, modern look, easy to read. Gender neutral colours
A DAY IN THE LIFE OF A PROJECT
THE CLIENT: CREATIVE AGENCY SECRETS
THE CURRENT BRAND:
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A DAY IN THE LIFE OF A PROJECT
THE BRAINSTORMING:
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A DAY IN THE LIFE OF A PROJECT
THE INITIAL DESIGNS:
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A DAY IN THE LIFE OF A PROJECT
THE CHOSEN DESIGN TWEAKS AND REFINEMENTS:
Logo B R1 Solid
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B
C
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Logo B inline
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B
C
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More obvious change in the gradientWords in blue
No gradientWords in blue
Words in blue
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Words in blueGradient reversed
Blue/Green Colour Palette
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Gold/Gray Colour Palette
(This one could be a metallic silver)
Dark Blue/Aquamarine Colour Palette
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Logo B R1 Solid
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D
E
F
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Logo B inline
D
E
F
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Blue/Red Colour Palette
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Blue/Red Colour Palette
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A DAY IN THE LIFE OF A PROJECT
THE FINAL DESIGN
CAS initials
Unlocking marketing secrets
Stripes represent multi pronged approach & teamwork. Also gives the mark a more unique, distinctive look.