Logo Design:

Creative Stages

Logo is the basic mark of brandidentity, the most prominentsymbol of brand image and thefoundation of effective marketingstrategy enabling its connectionwith target audience.

Without brand identity, even thehigh-quality product can get lostjust because users or buyerswon’t get even a slim chance tolearn about it or try it.

strongbrandingstrategy

Let's go deeperinto the stagesof creative

process in logodesign.

Main stages of logo creation

Setting the taskUser researchMarketing researchCreative searchChoice of style directionChoice of color paletteTesting

Creating a style guide

Setting the taskIt is time to get as much information aspossible from the client to mark the rightway to the goal.

Why are we doingthis?

Get the data about

Nature of product

Target audience

Geographical targetingPreferred color palette

Preferred type of logo

Need of mascot design

Potential carriers and

surfaces Need of consistency

with existing identity 

Keywords representing

company  identity

Research

Based on core targetaudience, theirpreferences andfeatures, influence ofcolor and data carrieron their emotions etc.

Exploring the marketsegment, primarily inthe perspective ofcreative solutionsused by competitors.

Marketing research

User research

Creative searchDevelop stylistic directions whichwill allow to fulfill the brandinggoal and marketing needs.

Creative search brings:

style direction color palette

Polishing the details

Designer develops the chosen directionand works over the slightest details.This is the time of experimenting withforms, lines, shades but within alreadyset general stylistic concept.

Testing

Logo should be testedon different surfacesand devices, in the widediversity of settings andenvironments, sizes andresolutions, alone andsurrounded by otherlogos. If such an optionis available, it should betested by peopledirectly representingcore target audience.

Creating a style guide

The guide should include clearand informative instruction ofcorrect and incorrect variationsof the logo use.

Features of an effective logo

simplicityoriginalityversatilityrecognizabilityconsistency of useappeal to target audienceinformativenessmemorabilitylongevity

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