creative best practices: holiday retail
DESCRIPTION
Add some sparkle to your holiday advertising campaigns with these best practices from Nanigans graphic designers. Includes ad specs, examples, and tips.TRANSCRIPT
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Advertising Automation Software
E-commerce Creative Best Practices
Holidays - Q4
![Page 2: Creative Best Practices: Holiday Retail](https://reader033.vdocument.in/reader033/viewer/2022042815/557d5cfed8b42abf3d8b4dc3/html5/thumbnails/2.jpg)
Advertising Automation Software
Desktop Ad Dimensions
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Advertising Automation Software
Desktop Ad Dimensions
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Advertising Automation Software
Mobile Ad DimensionsApp Install/Engagement AdText: 90 Characters
Photo AdText: 90 Characters
Link AdText: 90 CharactersTitle: 1-2 LinesLink Headline: 1 Line Description: Up to 1 line
App Ad (Video)Text: 90 CharactersVideo Length, Max Size: 15 sec, 55 MBResolution: 1080Format: .mp4 File
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Incorporating Year-RoundCreative Best Practicesinto Holiday Campaigns
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Advertising Automation Software
Products on White/Contrasting Backgrounds
Use white/neutral backgrounds for colorful products,
dark backgrounds for light-colored products
Choose
products in
holiday
colors
Advertise
seasonally
-relevant
products
Test versions
with + without
brand
names/logos
![Page 7: Creative Best Practices: Holiday Retail](https://reader033.vdocument.in/reader033/viewer/2022042815/557d5cfed8b42abf3d8b4dc3/html5/thumbnails/7.jpg)
Advertising Automation Software
Multiple Products
Display seasonally relevant products in clean, grid-like compositions
Place them in
holiday/lifestyle
backgrounds!
Color
coordinate
multiple
products!
Test different
color
themes!
![Page 8: Creative Best Practices: Holiday Retail](https://reader033.vdocument.in/reader033/viewer/2022042815/557d5cfed8b42abf3d8b4dc3/html5/thumbnails/8.jpg)
Advertising Automation Software
Seasonal/Holiday Lifestyle Images
Make the
product the
focal point
Add in
seasonal
backgrounds
to photos!
Shoot
products in
seasonal
settings
![Page 9: Creative Best Practices: Holiday Retail](https://reader033.vdocument.in/reader033/viewer/2022042815/557d5cfed8b42abf3d8b4dc3/html5/thumbnails/9.jpg)
Advertising Automation Software
Seasonal/Holiday Lifestyle Images
Test your ads
with + without
a CTA!
Create
focal points
with pops
of color!
![Page 10: Creative Best Practices: Holiday Retail](https://reader033.vdocument.in/reader033/viewer/2022042815/557d5cfed8b42abf3d8b4dc3/html5/thumbnails/10.jpg)
Advertising Automation Software
Showcase Savings + Sales
Always keep
your ad
layouts
clean!
Red is a go-to
sales color and
perfect for the
holidays!
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Advertising Automation Software
MAI Creative
Use images and copy to communicate how easyit is to shop during the holiday season from your app!
Display devices
your app
is available on
Show
Customer
POV