2) Identify your target audience

Apple’s target audience for the iPhone 6 and 6+ are younger and better educated people

who live in urban areas. About 60% of Apple iPhone users earn over 75,000 per year

compared to Android phone users of 44%. Most Apple consumers use their iPhone to

make their lives simpler and easier.

Nicholls, C. (2014, January 1). Three Marketing Tactics to Tap Into the Emerging Apple

Demographic Read more: Http://www.marketingprofs.com/articles/2013/12158/three-

marketing-tactics-for-the-emerging-apple-demographic#ixzz3KfIAztdj.

4) Assess the current brand image of your product

The iphone 6 is a 4.7-inch screen smartphone and 6.9mm in thickness. This product is

made by Apple and costs 199 dollars. This light-weight phone comes in two different

colors such as white or black. This iPhone is made to look modern and up to date on its

latest techonology and is even made to bend or form to your pocket. This sleek and

luxiourious phone will make your life easier by the applications it has to offer.

Apple Store. (2014, January 1). Retrieved from

http://store.apple.com/us/iphone?afid=p238|stVA9ZOL9-

dc_mtid_1870765e38482_pcrid_67298812447_&cid=aos-us-kwg-iphone

6) Identify your products top-three direct competitors and their brand images

Top three competitors for Apple are Samsung, Google, and Microsoft.

ARNOLD, N. (2013, January 1). Who are Apple’s 3 Biggest Competitors?

9) Isolate your strategic message

When buying this product, it will allow you to carry more than just a phone but also a

camera, radio, maps, and notes. A  smartphone  that  is  a  business  tool  for  any  

generation.  An  integrative  smartphone  that  caters  to  YOU.