CREATIVE BRIEFClient: SFCC Graphic Design Dept./ Graduating Students from SFCC Graphic Design Dept.

Project Name: Design Gradshow

Deadline: March ?, 2011

Project Description:The current project has aligned multiple groups against each other for the best campaign to represent the Design Grad Show for SFCC’s Graphic Design Department. The campaign may encompass across multiple medias including mobile, web, print, and video if necessary.

What are the objectives of this project?The challenge of this project is to draw industry professionals to the event, and at the same time market the graduating students to create as many job opportunities as possible. In order to accomplish this multiple media platforms will be tackled, as well as solid concepts and design that will stand above the rest.

Target audience(s)Industry professionals from all walks. Including design and marketing agencies and company in-house professionals.

AUDIENCE PERCEPTIONWhat do we want the target audience to think?That the graduating students from SFCC’s Graphic Design department are ready to enter the professional field. <Brand message should also be elaborated on here>

Creative strategy:<In 15 words or less, what single-minded message will be conveyed? Example: Volvos are safe performance vehi-cles.>

What is the Unique Selling Point(USP)?<What positions the product or service against competitors? Example: Other cars can’t compete with Volvos Safety.>

Reasons to believe?<What specific facts about the product or service support our USP? Example: Volvo has a new 230 HP engine, rack, and a four-jet turbo etc.>

Mandatories:<What information needs to be included? Logo? Directions? Tagline? Product shot? Etc.>

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