creative cooperative the winning project of the fcg in wrocław
TRANSCRIPT
diagnosis 02
High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen
CCI perceived as profitless / useless
Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers
01 Title page
03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
objectives 02
Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand
Support local potential and exploit existing ideas
Culture for social change Involve citizens in common action Make it a good practice
01 Title page
03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
the idea 0301 Title page02 Diagnosis / objectives
04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
Art graduates & Art graduates & designersdesigners
CraftsmenCraftsmen
MerchantsMerchants
Creative Creative CooperativeCooperative
WHO? WHAT?
Offer products & Offer products & servicesservices
design, production design, production & sale of the & sale of the
itemsitems
paid and unpaid paid and unpaid workshopsworkshops
art service e.g. art service e.g. clothing or site clothing or site
décor for theatersdécor for theaters
3-step business 3-step business modelmodel
cooperative cooperative planningplanning
cooperative cooperative productionproduction
multichannel multichannel distributiondistribution
HOW?
commercial commercial partnerspartners
AdministratorsAdministrators
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
CraftsmenCraftsmen
DesignersDesigners
MerchantsMerchants
ApprenticesApprentices
the people 04
local medialocal mediaBritish Council & British Council & Wrocław 2016Wrocław 2016
independent artist & institutions of culture
institutions, NGOs & municipality
schools & art colleges
community
commercial partners
AdministratorsAdministrators
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
CraftsmenCraftsmen
DesignersDesigners
MerchantsMerchants
ApprenticesApprentices
local mediaBritish Council & British Council & Wrocław 2016Wrocław 2016
the people 04
independent artist & institutions of culture
institutions, NGOs & municipality
schools & art colleges
community
resources 04
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors
Design officeDesign office
Craftsmen Craftsmen workshopworkshop
Meeting place / Meeting place / shopshop
equipment & furnishingsequipment & furnishings
website & promotionwebsite & promotiontools & materialstools & materials
business model 05
01 Title page02 Diagnosis / objectives03 Idea04 People / resources
06 Brand07 Education08 SWOT09 Schedule10 Authors
Cooperative planningCooperative planning
DesignerDesigner
Multichannel distributionMultichannel distribution
Cooperative productionCooperative production
MerchantMerchantCraftsmanCraftsmanconceptconcept researchresearch
DesignerDesigner CraftsmanCraftsmanproductionproduction
MM
commercial shopscommercial shops events & direct salesevents & direct sales own shop & internetown shop & internet
DDCC DD MMMM
business model 05
01 Title page02 Diagnosis / objectives03 Idea04 People / resources
06 Brand07 Education08 SWOT09 Schedule10 Authors
ExpendituresEstimated budget for the period Feb ‘12 – Sep ‘12
frugal budget source ambitious budget source
rental of premises free municipality € 15 000 FCJ
renovation € 5 000 own work / FCJ € 25 000 FCJ / own work
equipment € 2 500 own / donators € 15 000 FCJ
tools & materials € 2 500 own / donators € 60 000 FCJ
website free own work € 5 000 FCJ
promotion € 1 000 own work € 25 000 FCJ / own work
evaulation € 1 000 FCJ € 5 000 FCJ
administration free Wro2016 / BC € 5 000 FCJ / Wro2016
wage subsidies no subsidies - €40 000 FCJ
TOTAL 12 000 € 195 000 €
brand 06
the local brandthe local brand
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model
07 Education08 SWOT09 Schedule10 Authors
local identitylocal identitybottom-upbottom-up
socialsocial
creativecreativeclose / familiarclose / familiar
exceptionalexceptional
fairfair
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand
08 SWOT09 Schedule10 Authors
workshopsworkshops
lectureslectures
joint projectsjoint projects
meetingsmeetings
city tourscity tours
education 07
Strenghts
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education
09 Schedule10 Authors
meets real needs & FCJ’s goalsmeets real needs & FCJ’s goals
rooted in CCI but multi-sectoral rooted in CCI but multi-sectoral
reasonable & balancedreasonable & balanced
bottom-up & synergistic bottom-up & synergistic
limited scale in the initial phaselimited scale in the initial phase
not that innovativenot that innovative
premises / initial investmentpremises / initial investment
too democratictoo democratic
Weaknesses
swot 08
Opportunities
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education
09 Schedule10 Authors
easy to implement & low-costeasy to implement & low-cost
new in Polish circumstancesnew in Polish circumstances
variety of potential partnersvariety of potential partners
flexible, applicable & replicableflexible, applicable & replicable
too daring to gain stakeholderstoo daring to gain stakeholders
profitless in the initial phaseprofitless in the initial phase
some doubts on legal statussome doubts on legal status
macro-financial trend dependentmacro-financial trend dependent
Threats
swot 08
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT
10 Authors
venue, equipment, tools, materials & website
official Grand Opening
start of the work
promotion
legalization & contracts
arranging office, workshop & shop
Feb ‘12
Mar ‘12
Mar ‘12
Sep ‘12
Jun ‘12
Apr ‘12
Apr ‘12
research, analysis, planning
schedule 09
EURO 2012 in Wrocław!
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT
10 Authors
successful story: international net of cooperatives providing job to 200+ people in the CCI sector
recruiting apprentices & cooperation with schools
opening branches in other places
2nd half of 2012
1st halfof 2013
2014
2nd half of 2013
active marketing & brand creation
schedule 09
BartłomiejBartłomiejSkowronSkowron
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule
BartłomiejBartłomiejLisLis
PaulinaPaulinaOgrabiszOgrabisz
authors 10
AndrzejAndrzejMazurMazur
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule
Marcin Marcin JasińskiJasiński
MartynaMartynaRzepeckaRzepecka
&
GregGregMaryniecMaryniec
RolandRolandZarzyckiZarzycki
authors 10