creative geniuses and the online marketing world
Post on 17-Oct-2014
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Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!TRANSCRIPT
Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT!
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/arslan/504800183
Wednesday, November 11, 2009
Some things we will look into today...
• You, your Brand + the Web
• Online marketing toolset
• The art of listening
Actionable discussion points to help you grow, rock, etc.
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/id-iom/3327332721
Wednesday, November 11, 2009
You already know this stuff
Wednesday, November 11, 2009
Unique + stand out from crowd
Experiment until they get it right
Listen, respond and connect
Social Media Rock
Star-dom?
Wednesday, November 11, 2009
brand yourself brand yourself
www.flickr.com/photos/powerbooktrance/64059510
Wednesday, November 11, 2009
Hi, I’m happykatie
Wednesday, November 11, 2009
No shyness allowed - NETWORK!
www.moo.com Colorful mini cards to include ALL of your online URLs and contact
info on
www.contxts.com Set up your contact info for
immediate connection via your cell phone’s text message
www.doyoupoken.com Pokens are USB drive contact /
data sharing devices - could be a great trade show / conference gift
www.mydropcard.com Email you contact info immediately once you have emails of contacts.
Wednesday, November 11, 2009
Let’s talk tools
www.flickr.com/photos/limonada/543042006
Wednesday, November 11, 2009
Who and Where is your audience?
???????????? ???????????? ????????????
????????????
Wednesday, November 11, 2009
Create a HOMEBASE(tie it all in to the Mother Ship)
Wednesday, November 11, 2009
5 Tips for your Web site or Blog
• Keep it simple
• Calls to action
• Provide value + stay fresh
• Make yourself easy to contact
Wednesday, November 11, 2009
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)Wednesday, November 11, 2009
Find Stories that resonate with you.
Wednesday, November 11, 2009
Google Blog:http://blogsearch.google.com
Ice Rocket:www.icerocket.com
Technorati:www.technorati.com
Wednesday, November 11, 2009
Anatomy of a Blog post
Wednesday, November 11, 2009
Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Wednesday, November 11, 2009
Behind the scenes artist magic!http://i-seldom-do.livejournal.com/
Wednesday, November 11, 2009
Dr. Sketchy Blog serves as a site + connector tool too!www.houstonsketchy.com
Site pages
Social network feeds
Calls to action
Wednesday, November 11, 2009
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Keep it fun and interactive (online and offline)
Wednesday, November 11, 2009
300 million Facebook-ers
307 million AmericansWednesday, November 11, 2009
It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
Wednesday, November 11, 2009
How can you engage your Community?www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm
Event planning
Strong fan following
Rich Media
Wednesday, November 11, 2009
Get online eyes to offline par-tays
53 ‘yes’194 ‘maybe’
888 members
521 photos
Wednesday, November 11, 2009
Other FB stuff to do...
Sell stuff!
Share your favorite art
Let your fans support you
Start advertising!
Wednesday, November 11, 2009
The Facebook Marketing Bible: www.insidefacebook.com
Wednesday, November 11, 2009
All about...Twitter
Wednesday, November 11, 2009
Twitter keeps everyone in the know
www.twitter.com/audreykawasaki
Twitter keeps everyone in the know
www.twitter.com/AuroraPicture
http://search.twitter.com
Wednesday, November 11, 2009
Twitter keeps everyone in the knowwww.twetches.com
Wednesday, November 11, 2009
All about...MySpace
Wednesday, November 11, 2009
Ms. YET on MySpace: www.myspace.com/ye_torres
Connect your online networks
Events!
Rich Media
Relationships matter
Wednesday, November 11, 2009
Start loving...Rich Media
Wednesday, November 11, 2009
YouTube - the classic
http://www.youtube.com/watch?v=jPQxbIvSNJI
How about a ‘how-to’ series?
http://www.youtube.com/watch?v=9Si9qPlpObQ
Wednesday, November 11, 2009
Events and rock stars on Vimeo - document them!http://vimeo.com/932777
Wednesday, November 11, 2009
Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, November 11, 2009
Sharing your passion, your work, your heartwww.flickr.com/photos/tetheredto
Wednesday, November 11, 2009
Join up or invite others into the Creativity
Wednesday, November 11, 2009
www.flickr.com/photos/striatic/101594790
Other networks to know
Wednesday, November 11, 2009
ArtsHouston Ning Communityhttp://artshouston.ning.com
Wednesday, November 11, 2009
Deviant Artwww.deviantart.com
Wednesday, November 11, 2009
Art Savvywww.artsavvy.com
Wednesday, November 11, 2009
listen listen listen ((( think, plan, listen )))
Wednesday, November 11, 2009
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
IceRocket: www.icerocket.com
Wednesday, November 11, 2009
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Due diligence on your StoryListening and Engaging: Tracking Tools
Wednesday, November 11, 2009
Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009
www.crowdeye.com
http://search.twitter.com www.tweetbeep.com
Use free tools to track the Twitter buzz...
Wednesday, November 11, 2009
Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009
Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community offline AND online!
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/marimoon/3630603284
Wednesday, November 11, 2009
Thanks for participating today!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie
Wednesday, November 11, 2009