creative samples from clark staves, brand development by design

5
Creative Samples GEA Marketing Plan—Backgrounder

Upload: clark-staves-brand-development

Post on 17-Dec-2014

666 views

Category:

Business


3 download

DESCRIPTION

Creative Samples from the work of Clark Staves Brand Development & Design.

TRANSCRIPT

Page 1: Creative Samples from Clark Staves, Brand Development by Design

Creative SamplesGEA Marketing Plan—Backgrounder

Page 2: Creative Samples from Clark Staves, Brand Development by Design

Geothermal Marketing Plan v1.0

Brand Development in the Broadcast IndustryWhen Grass Valley separated from its parent company Thomson, it refocused the brand on the professional video market. Extending brand values throughout their corporate culture has positioned them as the leader in ergonomic, efficient, and reliable enterprise video products.

Booth at NAB ‘09

Los Vegas

Billboard

Video Spots

Page 3: Creative Samples from Clark Staves, Brand Development by Design

Geothermal Marketing Plan v1.0

Consistent Brand Impressions at Grass ValleyAn extensive 100-page manual solves branding issues from advertising through video production and helps marketing programs scale quickly and efficiently.

Page 4: Creative Samples from Clark Staves, Brand Development by Design

Geothermal Marketing Plan v1.0

Brand Identity and Advertising BackgroundAt ADinfinitum, I drove hundreds of campaigns across retail and industrial sectors in a variety of markets

Native Botanicals Packaging Program

Retail Display Manufacturer

Grass Valley “YES” campaign

Page 5: Creative Samples from Clark Staves, Brand Development by Design

Geothermal Marketing Plan v1.0

Advocacy and Public Service Advertising

Post-911 Memorial Ad, Broadcast Engineering-Special Edition

Post-Katrina White House Press Awards Ad

I was honored to receive commissions to create these memorial advertisements. Emotionally difficult to do, they are personally my most satisfying samples.