creativity 4.0

7/25/2019 Creativity 4.0

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IDEATION,

CREATIVITY

&

CONCEPT

CREATION


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A creative activity is is a

mental process involving the generation ofnew ideas or concepts


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IDEATION ISMENTAL SIMULATION


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WHAT IS AN IDEA?

An idea is nothing more nor less

than a new combination of old

elements

- James Webb Young


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WHAT CAN YOU COMBINE?

ideas, products, technologies,

needs, concepts etc...

...we combine knowledge intonew relationships


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+ =


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=


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+ =


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ANALOGIES


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CREATIVITY IS RADICAL INTERPRETATION


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RADICAL INTERPRETATION IS RADICAL INNOVATION


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NOW 15 MPH!


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THE PROCESS...


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PREPARATIONidentify and define the problem.

explore, collect, share, experiment, analyze,talk, observe, challenge, visualize...

INCUBATIONchange context, shift your mind, be physical,

be emotional, play, learn new stuff, sleep...

INSPIRATIONhopefully...


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!INCUBATIONand thenINSPIRATION


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REMEMBER YOUR NOTEBOOK!

always


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Being creative is all about

conditioning*. It will lead you to thecreative moment, the intuitive mental

leap, the idea.

*(conditioning or stimulus, ex.: Warm conditioning further develops the com-

plex of flavors. Cold conditioning imparts a clean, round taste.


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HOW TO

CONDITION YOURSELF FOR CREATIVITY


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BE

CURIOUS

OPENMINDED

PLAYFUL

COURAGEOUS - CHALLENGE THE STATUS QUO

CRITICAL - NO INNOVATION WITHOUT CRITICAL THINKING

OPTIMISTIC - BELIEVE YOU CAN CREATE AMAZING IDEAS


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REPLACE FEAR WITH CURIOSITY


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Failure is the key to success;

each mistake teaches us something.

- Morihei Ueshiba, martial arts sensei

Testing leads to failure,

and failure leads to understanding.- Burt Rutan, rocket scientist

Learning starts with failure;

the first failure is the beginning of education.

- John Hersey, Pulitzer Prize winner


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CONDITIONING ACTIONS:


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INTERACTION AND DIVERSE INPUT


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PHYSICAL ACTIVITYTHE MIND CONTROLS THE BODY AND THE BODY CONTROLS THE MIND


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CHANGE CONTEXT


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OR CLASSROOM...


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DIVERSE, CHALLENGING EXPERIENCES

CONDITIONS BRAIN CELL GROWTH


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INFORMATION (OVERLOAD)

FEED YOUR HEAD


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HAVE FUN - IT BROADENSYOUR MIND - LITERALLY!


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EMOTIONS AND AROUSAL


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Odin, norse myth name of the chief god.

The name is related to the word or, meaning

frenzy;inspiration; rage.


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SLEEP


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IDEA INCUBATION


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Concept creation


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BRAINSTORM TECHNIQUES


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BASIC B-STORM GUIDELINES:

agree on an agenda and stick to itmean what you say

short monologues - more conversation

one conversation at a timebuild on each others ideas

visualize the ideas

no critizism or comments, save that for laterlose your ego

play..!


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BUILD ON EACH OTHERS IDEAS!


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THE EVOLUTION OF IDEASABUNDANCE AND SELECTION


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VOTE FOR THE BEST IDEAS

USER BRAINSTORM


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USER BRAINSTORM

what ifthe hair dryer (or something) were onlyfor cab drivers, or kids, or germans, or refugees,

or millionaires, or handicapped, or rastafarians,

or...

or... play other what if games

OPPOSITE BRAINSTORM


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OPPOSITE BRAINSTORM

Ex:

A car should be lethal in a 10 km/h crash, have

no seats, use a lot of gas, be repulsive, have 7wheels...

TECHNOLOGY BRAINSTORM


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TECHNOLOGY BRAINSTORM

Different technologies applied on your project(RFID, WiFi, laser, nano tech, sensors, internet,

thin film, photovoltaics, extrusion...)

Ex:

How to use nano technology in kindergartens..?


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USER: ANTHROPOLOGI, PSYCHOLOGY

MARKET: MARKETING

PRODUCT DEV.: ENGINEERING, DESIGN

BRAND: COMMUNICATION

Project team(can be a mix of internal an external workers):

Project team members:

INTERACTION & DIVERSITY


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A

Member and idea

circulation

and exchange

in project teams:

B

C

D


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DESTROY SILO THINKING!


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Create library of inspiration -images, videos, objects, material

samples, old concepts, projects etc.


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VISUALIZE IDEAS


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Sketching, sketching,sketching...

...just do it!


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Scenarios


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Make prototypes andmock-ups


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user test prototypes!!!


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AND NOW...


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Design new furniture/equipment for IHK

Get design framework from another group.

Deliverables:

Illustrate your concept in sketches, scenarios, mock-ups,

enactments... or?

Upload project to CampusNet

Presentations:Next design class


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QUESTIONS?

creativity 4.0

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